Mihara Yasuhiro

Mihara Yasuhiro was born in Japan and is based in Tokyo. He is the founder and head designer of his men’s clothing and footwear brand MIHARAYASUHIRO, and the founder and owner of SOSU shop and Sosu International Co., Ltd. Yasuhiro first made his name in the fashion industry by designing footwear, and has collaborated with sneaker giants like PUMA. 1994 saw the designer launch his first line of shoes while he was still studying at Tama Art University, which was well-received and even praised for its innovative and modern designs. After receiving good reviews and a decent reputation, Yasuhiro eventually launched his shoe label MIHARAYASUHIRO in 1998, which he remains an integral part of the brand’s vision and guidance. That same year, Yasuhiro also unveiled his first store, SOSU, which means “prime number” in Japanese, in the Aoyama area of Tokyo. While MIHARAYASUHIRO has since expanded to offering menswear collections, Yasuhiro is still regarded as a strong influencer and designer in the footwear market.

MYNE Retraces '90s Streetwear With Summer 2018 Collection
Fashion

MYNE Retraces '90s Streetwear With Summer 2018 Collection

Bold imagery from Mihara Yasuhiro’s streetwear imprint.

The Best Shows of London Fashion Week: Men's 2018 Spring/Summer
Fashion 

The Best Shows of London Fashion Week: Men's 2018 Spring/Summer

From Liam Hodges to A-COLD-WALL*, London did not disappoint.

Mihara Yasuhiro’s Cool and Refined 2018 Spring/Summer Collection Stands up Against the Hashtag
Fashion 

Mihara Yasuhiro’s Cool and Refined 2018 Spring/Summer Collection Stands up Against the Hashtag

Going backstage with the designer who’s almost too good for LFW:M.

Medicom Toy Introduces New Mihara Yasuhiro BE@RBRICK Collaboration
Design

Medicom Toy Introduces New Mihara Yasuhiro BE@RBRICK Collaboration

Two different colorways in two different sizes.

London Fashion Week Men's: Backstage at Mihara Yasuhiro
Fashion 

London Fashion Week Men's: Backstage at Mihara Yasuhiro

Time out with the Japanese designer.

MIHARAYASUHIRO's 2017 Fall/Winter Collection Is a Tonal Paradise
Fashion

MIHARAYASUHIRO's 2017 Fall/Winter Collection Is a Tonal Paradise

Marking the Japanese designer’s second showing at London Fashion Week Men’s.

Nehanne MIHARA YASUHIRO 2017 Spring/Summer Collection
Fashion

Nehanne MIHARA YASUHIRO 2017 Spring/Summer Collection

With a nod to Japanese heritage.

MIHARAYASUHIRO Plays With Textures and Patterns for Its 2016 Fall/Winter Collection
Fashion

MIHARAYASUHIRO Plays With Textures and Patterns for Its 2016 Fall/Winter Collection

From frayed hems to Art History imagery to workwear-inspired silhouettes.

Joyce 2015 Spring/Summer Lookbook
Fashion

Joyce 2015 Spring/Summer Lookbook

Hong Kong’s luxury retail mainstay Joyce was the first to introduce international brands to the

Sneakersnstuff Presents PUMA by Mihara Yasuhiro – Part 2
Footwear Fashion

Sneakersnstuff Presents PUMA by Mihara Yasuhiro – Part 2

With the first part posted and well-received, the Swedish sneaker experts at Sneakersnstuff have

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.