Nike Basketball Brings the LeBron 8 "Gym Red" Out of the Vault
Footwear

Nike Basketball Brings the LeBron 8 "Gym Red" Out of the Vault

One of several LeBron 8 retros set to release in the forthcoming months.

LeBron James' SpringHill Entertainment Is Working on a Documentary on the Black Wall Street Massacre
Entertainment

LeBron James' SpringHill Entertainment Is Working on a Documentary on the Black Wall Street Massacre

Teaming up with CNN Films.

LeBron James Stars in Nike's Latest Effort to Increase Voter Participation
Sports

LeBron James Stars in Nike's Latest Effort to Increase Voter Participation

The latest in the sports brand’s bid to get out the vote.

LeBron James' 'Space Jam 2' Plot Reportedly Revealed
Entertainment

LeBron James' 'Space Jam 2' Plot Reportedly Revealed

An “epic basketball game” is promised.

Nike Lebron 18 "Sisterhood" to See Full Retail Release
Footwear

Nike Lebron 18 "Sisterhood" to See Full Retail Release

After LeBron James himself debuted it during Game 6 of the NBA Finals.


LeBron James’ More Than a Vote Group Addresses Racial Issues in NBA 2K
Gaming

LeBron James’ More Than a Vote Group Addresses Racial Issues in NBA 2K

A two-part video series appealing to millennials and Gen Z voters.

LeBron James' SpringHill Entertainment and Universal Pictures Sign Four-Year Deal
Entertainment 

LeBron James' SpringHill Entertainment and Universal Pictures Sign Four-Year Deal

The two companies have already started on three projects.

Official Look at LeBron James' Nike LeBron 18 "Reflections"
Footwear

Official Look at LeBron James' Nike LeBron 18 "Reflections"

A homage to some of the most memorable moments from King James’s 17-season NBA career.

Take an Official Look at Nike's LeBron 18 "Multi-Color"
Footwear

Take an Official Look at Nike's LeBron 18 "Multi-Color"

Fine-tuned for explosive speed.

Nike Basketball Reveals Official Release Info for the LeBron 18
Footwear

Nike Basketball Reveals Official Release Info for the LeBron 18

Along with a breakdown of the shoe’s advanced tech.

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