In a revolutionary form and medium of expression, the inception of the Mountain Dew Green Label Art project enabled chosen artists to present their art work on a medium with an unparalleled reach. A special party for heralded artist Haze was recently thrown to launch the MD Superstar bottle designed by Haze himself. Attended by over 300 people, the open bar along with popular music acts like Just Blaze and EPMD definitely created an awesome atmosphere from the looks of things. Fifty lucky people were also gifted with a custom pendant.
Source: Chino , Freshness
Five years ago, living legend Haze put to work his creativity and design as him and Nike put the touches on a pack of Nike Dunks. The Haze Dunks are latest and greatest to be featured in the Nike Be True Chronicles, an ongoing showcase of the most heralded Nike Dunks throughout it’s existence. The background story goes as follows with Nike enlisting the help of the talented artist on a new spray technique, eventually giving up the reigns of creative control for the ensuing Hyperstrike box. The shoes could be considered among the tipping points of sneaker insanity as the market would soon explode.
Living legend Eric Haze was given an opportunity to participate in this latest Green Label Art Project by Mountain Dew. The project was a mixture of art and product, as high profile artists saw their art portrayed on a new series of aluminum Mountain Dew bottles. Eric Haze offers his insight on participating in this project and more importantly how to distinguish between different interests when partaking in an initiative such as the Green Label Art. His post can be seen over at his Riottt blog.
