BEAMS BOY Joins Columbia in Its Latest Capsule Collection
Fashion

BEAMS BOY Joins Columbia in Its Latest Capsule Collection

Taking it back to ’90s outdoors.

Engineered Garments and BEAMS BOY Team up for a Reconstructed Capsule
Watches

Engineered Garments and BEAMS BOY Team up for a Reconstructed Capsule

All backwards everything.

Converse Japan & BEAMS BOY Unite for Luxe Black & White Jack Purcell Collab
Footwear

Converse Japan & BEAMS BOY Unite for Luxe Black & White Jack Purcell Collab

A special two-pair release.


Yo Shitara & Keishi Endo: The Path of BEAMS

Yo Shitara & Keishi Endo: The Path of BEAMS

A heavyweight in its native Japan with increasingly greater awareness on a global level, BEAMS

Beams Boy x Nixon 10th Anniversary Rainbow Vega Watch
Watches

Beams Boy x Nixon 10th Anniversary Rainbow Vega Watch

The Beams chain of retailers has integrated itself into Japan’s extensive fashion landscape on the basis of their “basic & exciting” styles resulting in the creation of an off-shoot women’s brand ironically titled Beams Boy in 1998. To mark the sub-brands 10th anniversary, Californian watch brand Nixon has offered their womens model Vega as the template to mark the anniversary resulting in a colorful watch. Available now through Beams Boy’s 26 retail locations in Japan.

 

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