If there’s been any designer this year who’s created the most Instagram moments, it’s Jacquemus. Known for its womenswear, the French brand continued its move into menswear in 2019. The standout show was its Spring/Summer 2020 show, which took fashion showgoers to a lavender field in Valensole, located in the South of France.
The workwear-influenced show quickly became one of the most shared shows of the year, with the wide-shot of the lavender field appearing on countless Instagram feeds. It’s an act that’ll be hard to top next season, but one that Jacquemus is uniquely equipped to deal with.