Ronnie Fieg, founder of renowned sneaker and streetwear shop KITH, made collaborations a priority once again this 2018. He started the year with a partnership alongside sportswear brand Champion which was then followed by a second Coca-Cola collection, a Fall/Winter homage to Tommy Hilfiger, and a third NYFW show called KITH PARK. The latter saw Fieg link up with the likes of Greg Lauren, UGG and Versace to name a few. Kith has become a household name in streetwear over they years as personalities like LeBron James, Justin Bieber and Bella Hadid becoming key supporters.