Lev Tanju
Founder of Palace Skateboards
Sarah Lee

Profile

Achievement
Founded in 2011 by Lev Tanju, Palace has earned its spot in the top echelon of streetwear and skate brands. The London-based brand stands out because of its irreverent British-ness, something that is rare in a world where other British brands tone down their roots and make concessions to the U.S.-focused sneaker world. In 2017, the brand took a huge step by launching a store in New York, doing it their own way by taking out an ad in The New York Times that was unmistakably Palace.