Brendon Babenzien
Founder of Noah
Asato Iida


In 2017, Brendon Babenzien continued to leverage his label Noah to convey messages that extend well beyond the borders of traditional fashion—centralizing its focus on various politically-charged affairs. The brand had many sartorial successes, including the launch of NOAH CLUBHOUSE in Tokyo’s trendy Harajuku district and dropping its ‘80s-influenced Fall 2017 collection. Meanwhile, the NYC-based label addressed many of the world’s more pressing matters in a manner easily accessible to today’s impressionable youth. From releasing “Human Rights” items and “Climate Change is Real” T-shirts to unveiling environmental activist merchandise and shark preservation shirts, Babenzien remains keen to use his Noah imprint as a vehicle to implement positive change.
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