Arun Gupta founded curated-community marketplace Grailed back in 2013, and since then the site has become a key player in menswear, with roughly 200,000 new items going on sale every month. The website’s editorial layer, Dry Clean Only, exists to help educate audiences on both unknown and established brands and holds authority in its own right. In 2017, Gupta launched sister site Heroine, which similarly to Grailed, mixes commerce with content and lives as a community-driven platform to host networking events and encourage interaction between users.