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      <title>Touchland Asks the Hypebeast Cup Community: Which "Performance Body Spray" Matches Your Energy?</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Ftouchland-performance-body-spray-hypebeast-cup-football-party-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Touchland expanded its fragrance portfolio with the launch of its Performance Body Spray — a new collection made for life in motion. With four signature scents built to perform from your workout through your workday and beyond, Hypebeast Cup attendees got to share their thoughts on the new range.The Performance Body Spray lineup was built entirely around functional, sensorial storytelling and formulated for both the body and hair. Total Serve delivered a woody-green hit of crisp green grass and a unique tennis ball accord, while Level Up dialed the intensity up a notch with a charged, woody-citrus blend of lemon zest and ginger. For a smoother transition, Power Play balanced fresh mandarin with sueded sage, and Cool Down settled the rotation with a grounding, woody-spicy mix of violet leaf and cedarwood. Amidst the buzzing energy of football fandom at Hypebeast Cup, we took our beloved "Ask the Community" series over to the Touchland-led semi-finals watch party on July 15, capturing the raw reactions of partygoers as they tried the new scents. Attendees got the chance to pick out their favorite and found the exact scent mode to match their individual profile. Framed by the immersive community space in SoHo, rapid-fire fan reactions showcased the full breadth of the new assortment in real-time. Armed with a long-lasting, odor-eliminating formula with built-in skincare, the collection proved to be an effortless daily carry for anyone moving from the first plan to the next. Touchland Performance Body Spray is out now via the brand's official webstore and Sephora.</div><p><a href="https://hypebeast.com/2026/7/touchland-performance-body-spray-hypebeast-cup-football-party-info" title="Touchland Asks the Hypebeast Cup Community: Which &quot;Performance Body Spray&quot; Matches Your Energy?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 13:49:40 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/touchland-performance-body-spray-hypebeast-cup-football-party-info</link>
      <guid>https://hypebeast.com/?post=6759198</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Ftouchland-performance-body-spray-hypebeast-cup-football-party-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><span style="font-weight: 400;"><a href="https://hypebeast.com/tags/touchland">Touchland</a> expanded its fragrance portfolio with the launch of its Performance Body Spray — a new collection made for life in motion. With four signature scents built to perform from your workout through your workday and beyond, Hypebeast Cup attendees got to share their thoughts on the new range.</span></p><p><span style="font-weight: 400;">The Performance Body Spray lineup was built entirely around functional, sensorial storytelling and formulated for both the body and hair. Total Serve delivered a woody-green hit of crisp green grass and a unique tennis ball accord, while Level Up dialed the intensity up a notch with a charged, woody-citrus blend of lemon zest and ginger. For a smoother transition, Power Play balanced fresh mandarin with sueded sage, and Cool Down settled the rotation with a grounding, woody-spicy mix of violet leaf and cedarwood. </span></p><p><span style="font-weight: 400;">Amidst the buzzing energy of football fandom at Hypebeast Cup, we took our beloved "Ask the Community" series over to the Touchland-led semi-finals watch party on July 15, capturing the raw reactions of partygoers as they tried the new scents. Attendees got the chance to pick out their favorite and found the exact scent mode to match their individual profile. Framed by the immersive community space in SoHo, rapid-fire fan reactions showcased the full breadth of the new assortment in real-time. Armed with a long-lasting, odor-eliminating formula with built-in skincare, the collection proved to be an effortless daily carry for anyone moving from the first plan to the next. </span></p><p><span style="font-weight: 400;">Touchland Performance Body Spray is out now via <a href="https://touchland.com/pages/performance">the brand's official webstore</a> and Sephora.</span></p><p><a href="https://hypebeast.com/2026/7/touchland-performance-body-spray-hypebeast-cup-football-party-info" title="Touchland Asks the Hypebeast Cup Community: Which &quot;Performance Body Spray&quot; Matches Your Energy?" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=42252" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=42252" />    </a></p>]]></content:encoded>
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      <title>7 Video Game Adaptations in Development That Could Define the Next Era of Prestige TV and Animation</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2F7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Has the video game adaptation finally shed its curse? After years of stumbles, a run of breakout successes have proved that interactive worlds can survive the jump to prestige screens, and the floodgates have opened. The slate in development reads like a fantasy wishlist: Henry Cavill's long-gestating Warhammer 40,000, Kratos and his son reborn for Prime Video, the Assassin's Creed adaptation finally rolling cameras, and Sophie Turner suiting up as Lara Croft under Phoebe Waller-Bridge. Animation is pushing just as hard, with follow-ups to Cyberpunk: Edgerunners and Arcane alongside a fresh Ghost of Tsushima series.What unites them is a particular kind of tension — each carries enormous expectation from fanbases that have waited years, and each knows the margin for error is razor-thin. Get the balance right and these define their era. Get it wrong and the internet will not forgive. These are the seven we're watching most closely.Warhammer 40,000&nbsp;View this post on Instagram&nbsp;Henry Cavill has spent decades painting Warhammer 40,000 miniatures and waiting for exactly this. Prime Video's live-action leap into the 41st millennium is the most talked-about adaptation nobody has actually seen, a grimdark passion project that has lived in pre-production for over three years with Cavill attached to star and executive produce. Footage still doesn't exist, yet the anticipation refuses to cool. Every scrap of news, every financial briefing from Games Workshop, sends the fandom into overdrive, proof of how badly this audience wants the Imperium rendered at prestige scale. The challenge is enormous. Translating a universe this vast and this bleak into sustainable television demands time, money and a writers' room that respects why fans have obsessed over this lore for generations. A release date is yet to be announced so for now, the war machine idles. Whether the payoff justifies years of held breath is the only real question.God of WarIf you ask gamers which PlayStation adventure most deserves the prestige treatment, one of those characters who typically tops the polls is Kratos. Prime Video's new God of War series is tapping into that sentiment – a new series, this one based on Kratos' Nordic adventure, that breathed a second life into the franchise by making this rage-fueled Spartan into one of video's most silently heartbreaking dads. Although diving into the Viking age of Midgard over Kratos' brutal past in Olympus (where the original godly carnage all started, of course) was a decision that has divided the fanbase, both God of War and its sequel captured the heart that made the god-and-son story one of the most universally enjoyed beyond the controller. Now, that audience eagerly awaits the Amazon interpretation as filming resumes this October – setting a potential landing on screens closer to 2028 following the recent re-casting of Kratos. The whole thing now relies upon how well Prime captures the tender with the brutal-and frankly, get one side of that balance wrong and the internet won't go easy.Assassin's CreedRevealed a full half-decade ago in 2020, the high-octane live-action Assassin's Creed that sets a collision between the Assassins and templars into bold historical periods finally rolled before cameras in March 2026. From Westworld writers-producer Roberto Patino (who has joined Chernobyl helmer Johan Renck on series, where Patino and David Wiener share creator, showrunner, and EP credits while Renck directs), the property, with games spanning as far back as Ancient Egypt all the way up to medieval era England, lends itself wonderfully, if perilously to a dynamic tale that, when it has historically botched things (see Justin Kurzel's failed 2016 Assassin's Creed film with Michael Fassbender). Now that the new show and story has come around that crucial stage of being placed at the center of production with, per our reporting, an estimated 2027 availability on the horizon, maybe Brotherhood can pull an impressive achievement and do justice to a game narrative a century in the making.Tomb RaiderOnly few gaming heroes are as iconic with crossover appeal as Lara Croft and Prime Video clearly thinks it has a winner here. For starters, Phoebe Waller-Bridge is developing and co-showrunning Prime Video's first attempt at translating the archaeologist to live-action television in the US. Alongside that impressive coup, we're looking at Game of Thrones alum Sophie Turner strapping in to take up the role of our globe-trotting icon. Honestly, taken in isolation: dream. Waller-Bridge's wit, character-centric approach applied to one of video games most enduring icons-sign me up. The anticipation is so high here, which inevitably creates two sides to the same coin. The show began principal photography in January 2026, and its shoot paused briefly in March for a minor injury to Turner before resuming; the result of which has created a familiar state of suspense for major adaptations as fans hover over social feeds in anticipation of first footage. What has the project remain near the top of every prediction list is undoubtedly the immense talent already attached, coupled by how ready we are for this modern, complex take on Lara that extends beyond a sex icon/action figure mold. There is massive potential here now that Prime Video has made it a tangible project.Cyberpunk: Edgerunners Follow-UpEdgerunners did something rare in 2022. It took a game with a rocky launch and gave it one of the most emotionally shattering animated stories of the decade, sending players flooding back to Night City in the process. So the confirmation of a follow-up from Trigger lands with real weight. Details are now surfacing, from a Fall 2026 window to four new leads, and the original's gut-punch ending gave way to a fresh cast rather than a direct continuation. The uncertainty of the story is part of the appeal. Fans trust Trigger's kinetic, neon-soaked style to deliver another self-contained tragedy set in the same merciless city. This isn't a mainstream juggernaut in the mould of Fallout, and it doesn't need to be. The anticipation here is intense and specific, coming from an audience that considers the first season untouchable. Living up to David and Lucy's story is a tall order. If any studio can, it is the one that broke hearts the first time.Arcane SpinoffArcane completely rewrote the bar for what an animated extension of a video game is capable of-combining visuals that would make your jaw fall to the floor with a story that felt legitimately rewarded for its acclaim and fanbase. Its finale made spin-offs feel like a must, and Netflix has now confirmed that at least one is definitely on the way within the larger world of Runeterra, whether it catches up with beloved characters from Piltover and Zaun, explores other parts of the wider League of Legends world. Whatever it looks like, one thing is certain is how carefully it'll be judged. It took years and a massive sum of money and resources to get Arcane to where it got, so the chances that the sequel chapter is imminent or particularly cheap is minimal. The audience would rather wait than have the bar lowered. That wait itself is an anticipation-the ultimate compliment a fanbase can pay its creative team is utter faith that they know what they're doing. Post-2026 feels right.Ghost of Tsushima&nbsp;View this post on Instagram&nbsp;The Ghost of Tsushima world by Sucker Punch was always clearly fit for a life on screen in animation form, and Crunchyroll have confirmed its destiny with a 2027 animated series. Instead of rehashing the lone adventures of Jin Sakai, this adaptation will instead draw from Legends, the multi-player portion of the original game-thus allowing for new characters and a greater freedom within the desolate, wind-battered feudal world, fitting nicely into the medium of animation where violence, beauty and mythic weight can be achieved without the constraints often placed on their live-action counterparts. Fans of the original series will likely be filled with high expectations, as its quality and adoration of the original setting mean that the bar has been set so high for its atmosphere alone-something the games were just as celebrated for as their combative skills. However, if done well, it may be seen as the best animated adaptation of the year. Crunchyroll clearly see the potential too — now for the wait until 2027.</div><p><a href="https://hypebeast.com/2026/7/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed" title="7 Video Game Adaptations in Development That Could Define the Next Era of Prestige TV and Animation" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 06:56:06 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed</link>
      <guid>https://hypebeast.com/?post=6759387</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Features]]></category>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2F7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-1.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>Has the video game adaptation finally shed its curse? After years of stumbles, a run of breakout successes have proved that interactive worlds can survive the jump to prestige screens, and the floodgates have opened. The slate in development reads like a fantasy wishlist: <a href="https://hypebeast.com/tags/henry-cavill">Henry Cavill</a>'s long-gestating <a href="https://hypebeast.com/2022/12/henry-cavill-warhammer-franchise-amazon-studios"><em>Warhammer 40,000</em></a>, Kratos and his son reborn for <a href="https://hypebeast.com/tags/prime-video">Prime Video</a>, the <a href="https://hypebeast.com/tags/assassins-creed"><em>Assassin's Creed</em></a> adaptation finally rolling cameras, and <a href="https://hypebeast.com/tags/sophie-turner">Sophie Turner</a> suiting up as <a href="https://hypebeast.com/2026/1/first-look-sophie-turner-lara-croft-prime-video-tomb-raider-series">Lara Croft under Phoebe Waller-Bridge</a>. Animation is pushing just as hard, with follow-ups to <a href="https://hypebeast.com/tags/cyberpunk-edgerunners"><em>Cyberpunk: Edgerunners</em></a> and <a href="https://hypebeast.com/tags/arcane"><em>Arcane</em></a> alongside a fresh <a href="https://hypebeast.com/tags/ghost-of-tsushima"><em>Ghost of Tsushima</em></a> series.</p><p>What unites them is a particular kind of tension — each carries enormous expectation from fanbases that have waited years, and each knows the margin for error is razor-thin. Get the balance right and these define their era. Get it wrong and the internet will not forgive. These are the seven we're watching most closely.</p><h2><em>Warhammer 40,000</em></h2><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DDY_euNohPB/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p></div></blockquote><p>Henry Cavill has spent decades painting <em>Warhammer 40,000 </em>miniatures and waiting for exactly this. Prime Video's live-action leap into the 41st millennium is the most talked-about adaptation nobody has actually seen, a grimdark passion project that has lived in pre-production for over three years with Cavill attached to star and executive produce. Footage still doesn't exist, yet the anticipation refuses to cool. Every scrap of news, every financial briefing from Games Workshop, sends the fandom into overdrive, proof of how badly this audience wants the Imperium rendered at prestige scale. The challenge is enormous. Translating a universe this vast and this bleak into sustainable television demands time, money and a writers' room that respects why fans have obsessed over this lore for generations. A release date is yet to be announced so for now, the war machine idles. Whether the payoff justifies years of held breath is the only real question.</p><h2><em>God of War</em></h2><p><img src="https://hypebeast.com/image/2026/07/28/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-2.jpg" alt="7 Most Exciting Video Game TV Adaptation in Development Right Now Warhammer 40,000 god of war Assassin&apos;s Creed netflix prime video crunchyroll Tomb Raider Cyberpunk: Edgerunners Arcane Ghost of Tsushima" /></p><p>If you ask gamers which PlayStation adventure most deserves the prestige treatment, one of those characters who typically tops the polls is Kratos. Prime Video's new <em><a href="https://hypebeast.com/tags/god-of-war">God of War</a></em> series is tapping into that sentiment – a new series, this one based on Kratos' Nordic adventure, that breathed a second life into the franchise by making this rage-fueled Spartan into one of video's most silently heartbreaking dads. Although diving into the Viking age of Midgard over Kratos' brutal past in Olympus (where the original godly carnage all started, of course) was a decision that has divided the fanbase, both God of War and its sequel captured the heart that made the god-and-son story one of the most universally enjoyed beyond the controller. Now, that audience eagerly awaits the Amazon interpretation as filming resumes this October – setting a potential landing on screens closer to 2028 following the <a href="https://hypebeast.com/2026/7/god-of-war-tv-series-recasts-kratos-after-injury">recent re-casting of Kratos</a>. The whole thing now relies upon how well Prime captures the tender with the brutal-and frankly, get one side of that balance wrong and the internet won't go easy.</p><h2><em>Assassin's Creed</em></h2><p><img src="https://hypebeast.com/image/2026/07/28/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-3.jpg" alt="7 Most Exciting Video Game TV Adaptation in Development Right Now Warhammer 40,000 god of war Assassin&apos;s Creed netflix prime video crunchyroll Tomb Raider Cyberpunk: Edgerunners Arcane Ghost of Tsushima" /></p><p>Revealed a full half-decade ago in 2020, the high-octane live-action <em>Assassin's Creed</em> that sets a collision between the Assassins and templars into bold historical periods finally rolled before cameras in March 2026. From <em>Westworld</em> writers-producer Roberto Patino (who has joined <em>Chernobyl</em> helmer Johan Renck on series, where Patino and David Wiener share creator, showrunner, and EP credits while Renck directs), the property, with games spanning as far back as Ancient Egypt all the way up to medieval era England, lends itself wonderfully, if perilously to a dynamic tale that, when it has historically botched things (see Justin Kurzel's failed 2016 <em>Assassin's Creed</em> film with Michael Fassbender). Now that the new show and story has come around that crucial stage of being placed at the center of production with, per our reporting, an estimated 2027 availability on the horizon, maybe Brotherhood can pull an impressive achievement and do justice to a game narrative a century in the making.</p><h2><em>Tomb Raider</em></h2><p><img src="https://hypebeast.com/image/2026/07/28/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-4.jpg" alt="7 Most Exciting Video Game TV Adaptation in Development Right Now Warhammer 40,000 god of war Assassin&apos;s Creed netflix prime video crunchyroll Tomb Raider Cyberpunk: Edgerunners Arcane Ghost of Tsushima" /></p><p>Only few gaming heroes are as iconic with crossover appeal as Lara Croft and Prime Video clearly thinks it has a winner here. For starters, Phoebe Waller-Bridge is developing and co-showrunning Prime Video's first attempt at translating the archaeologist to live-action television in the US. Alongside that impressive coup, we're looking at <a href="https://hypebeast.com/tags/game-of-thrones"><em>Game of Thrones</em></a> alum Sophie Turner strapping in to take up the role of our globe-trotting icon. Honestly, taken in isolation: dream. Waller-Bridge's wit, character-centric approach applied to one of video games most enduring icons-sign me up. The anticipation is so high here, which inevitably creates two sides to the same coin. The show began principal photography in January 2026, and its shoot paused briefly in March for a minor injury to Turner before resuming; the result of which has created a familiar state of suspense for major adaptations as fans hover over social feeds in anticipation of first footage. What has the project remain near the top of every prediction list is undoubtedly the immense talent already attached, coupled by how ready we are for this modern, complex take on Lara that extends beyond a sex icon/action figure mold. There is massive potential here now that Prime Video has made it a tangible project.</p><h2><em>Cyberpunk: Edgerunners </em>Follow-Up</h2><p><img src="https://hypebeast.com/image/2026/07/28/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-5.jpg" alt="7 Most Exciting Video Game TV Adaptation in Development Right Now Warhammer 40,000 god of war Assassin&apos;s Creed netflix prime video crunchyroll Tomb Raider Cyberpunk: Edgerunners Arcane Ghost of Tsushima" /></p><p><em>Edgerunners</em> did something rare in 2022. It took a game with a rocky launch and gave it one of the most emotionally shattering animated stories of the decade, sending players flooding back to Night City in the process. So the confirmation of a follow-up from Trigger lands with real weight. Details are now surfacing, from a Fall 2026 window to four new leads, and the original's gut-punch ending gave way to a fresh cast rather than a direct continuation. The uncertainty of the story is part of the appeal. Fans trust Trigger's kinetic, neon-soaked style to deliver another self-contained tragedy set in the same merciless city. This isn't a mainstream juggernaut in the mould of <em>Fallout</em>, and it doesn't need to be. The anticipation here is intense and specific, coming from an audience that considers the first season untouchable. Living up to David and Lucy's story is a tall order. If any studio can, it is the one that broke hearts the first time.</p><h2><em>Arcane</em> Spinoff</h2><p><img src="https://hypebeast.com/image/2026/07/28/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed-6.jpg" alt="7 Most Exciting Video Game TV Adaptation in Development Right Now Warhammer 40,000 god of war Assassin&apos;s Creed netflix prime video crunchyroll Tomb Raider Cyberpunk: Edgerunners Arcane Ghost of Tsushima" /></p><p><em>Arcane</em> completely rewrote the bar for what an animated extension of a video game is capable of-combining visuals that would make your jaw fall to the floor with a story that felt legitimately rewarded for its acclaim and fanbase. Its finale made spin-offs feel like a must, and Netflix has now confirmed that at least one is definitely on the way within the larger world of Runeterra, whether it catches up with beloved characters from Piltover and Zaun, explores other parts of the wider <a href="https://hypebeast.com/tags/league-of-legends"><em>League of Legends</em></a> world. Whatever it looks like, one thing is certain is how carefully it'll be judged. It took years and a massive sum of money and resources to get Arcane to where it got, so the chances that the sequel chapter is imminent or particularly cheap is minimal. The audience would rather wait than have the bar lowered. That wait itself is an anticipation-the ultimate compliment a fanbase can pay its creative team is utter faith that they know what they're doing. Post-2026 feels right.</p><h2><em>Ghost of Tsushima</em></h2><blockquote class="instagram-media bypass" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/DaYOE97uAtq/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"><div style="padding: 16px;"><p>&nbsp;</p><div style="display: flex; flex-direction: row; align-items: center;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div><div style="padding-top: 8px;"><div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div></div><div style="margin-left: auto;"><div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p>&nbsp;</p></div></blockquote><p>The <em>Ghost of Tsushima</em> world by Sucker Punch was always clearly fit for a life on screen in animation form, and <a href="https://hypebeast.com/tags/crunchyroll">Crunchyroll</a> have confirmed its destiny with a 2027 animated series. Instead of rehashing the lone adventures of Jin Sakai, this adaptation will instead draw from <em><a href="https://hypebeast.com/2025/1/crunchyroll-aniplex-sony-music-playstation-productions-sucker-punch-productions-ghost-of-tsushima-legends-anime-series-announcement">Legends</a>, </em>the multi-player portion of the original game-thus allowing for new characters and a greater freedom within the desolate, wind-battered feudal world, fitting nicely into the medium of animation where violence, beauty and mythic weight can be achieved without the constraints often placed on their live-action counterparts. Fans of the original series will likely be filled with high expectations, as its quality and adoration of the original setting mean that the bar has been set so high for its atmosphere alone-something the games were just as celebrated for as their combative skills. However, if done well, it may be seen as the best animated adaptation of the year. Crunchyroll clearly see the potential too — now for the wait until 2027.</p><p><a href="https://hypebeast.com/2026/7/7-most-exciting-video-game-tv-adaptation-in-development-right-now-warhammer-40000-god-of-war-assassins-creed" title="7 Video Game Adaptations in Development That Could Define the Next Era of Prestige TV and Animation" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=12432" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=12432" />    </a></p>]]></content:encoded>
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      <title>Helinox x Crocs Quick Trail Clog Glows With “LUMINOUS SPLASH” Jibbitz</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Ffthelinox-crocs-quick-trail-clog-glow-in-the-dark-luminous-splash-black-walnut-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Helinox x Crocs Quick Trail ClogColorway: Black, WalnutSKU: OF4AX26801BKX, OF4AX26801BRXMSRP: 129,000 KRW (approx. $95 USD)Release Date: Available NowWhere to Buy: HelinoxOutdoor equipment specialist Helinox and Crocs have partnered to deliver a highly utilitarian, camp-ready iteration of the archival Quick Trail Clog. Melding Helinox's expertise in rugged, lightweight outdoor gear with Crocs' signature comfort, the collaboration transforms the hybrid silhouette into a versatile essential for both the campsite and city streets.Offered in two variants, the upper merges a molded, water-friendly Croslite lower half with a tactical ripstop fabric shroud. Rendered in a stealthy, earthy color palette with a matte finish, the design is secured by a robust bungee lacing system and an adjustable toggle, ensuring a secure, adaptive fit while maintaining an accessible slip-on functionality. Adding an unexpected layer of visual intrigue, the shoe is equipped with specialized glow-in-the-dark “'LUMINOUS SPLASH” Jibbitz that double as the lacing system, adding another layer of functionality to the clogs once the sun goes down.Beneath the tactical upper, the shoe is anchored by a contoured Croslite foam footbed that provides the lightweight, all-day cushioning Crocs is renowned for. The outsole is aggressively treaded with a rugged traction pattern engineered to navigate uneven outdoor terrain with ease. Finished with reflective accents woven into the bungee cords for low-light visibility, the Helinox x Crocs Quick Trail Clog perfectly balances heavy-duty outdoor performance with modern, gorpcore-leaning street appeal.</div><p><a href="https://hypebeast.com/2026/7/helinox-crocs-quick-trail-clog-glow-in-the-dark-luminous-splash-black-walnut-release-info" title="Helinox x Crocs Quick Trail Clog Glows With “LUMINOUS SPLASH” Jibbitz" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 11:37:48 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/helinox-crocs-quick-trail-clog-glow-in-the-dark-luminous-splash-black-walnut-release-info</link>
      <guid>https://hypebeast.com/?post=6759636</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Ffthelinox-crocs-quick-trail-clog-glow-in-the-dark-luminous-splash-black-walnut-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name</strong>: Helinox x Crocs Quick Trail Clog<br /><strong>Colorway:</strong> Black, Walnut<br /><strong>SKU:</strong> OF4AX26801BKX, OF4AX26801BRX<br /><strong>MSRP:</strong> 129,000 KRW (approx. $95 USD)<br /><strong>Release Date:</strong> Available Now<br /><strong>Where to Buy:</strong> <a href="https://helinox.com/">Helinox</a></p><p>Outdoor equipment specialist <a href="https://hypebeast.com/tags/helinox">Helinox</a> and <a href="https://hypebeast.com/tags/crocs">Crocs</a> have partnered to deliver a highly utilitarian, camp-ready iteration of the archival <a href="https://hypebeast.com/tags/crocs-quick-trail">Quick Trail Clog</a>. Melding Helinox's expertise in rugged, lightweight outdoor gear with Crocs' signature comfort, the collaboration transforms the hybrid silhouette into a versatile essential for both the campsite and city streets.</p><p>Offered in two variants, the upper merges a molded, water-friendly Croslite lower half with a tactical ripstop fabric shroud. Rendered in a stealthy, earthy color palette with a matte finish, the design is secured by a robust bungee lacing system and an adjustable toggle, ensuring a secure, adaptive fit while maintaining an accessible slip-on functionality. Adding an unexpected layer of visual intrigue, the shoe is equipped with specialized glow-in-the-dark “'LUMINOUS SPLASH” Jibbitz that double as the lacing system, adding another layer of functionality to the clogs once the sun goes down.</p><p>Beneath the tactical upper, the shoe is anchored by a contoured Croslite foam footbed that provides the lightweight, all-day cushioning Crocs is renowned for. The outsole is aggressively treaded with a rugged traction pattern engineered to navigate uneven outdoor terrain with ease. Finished with reflective accents woven into the bungee cords for low-light visibility, the Helinox x Crocs Quick Trail Clog perfectly balances heavy-duty outdoor performance with modern, gorpcore-leaning street appeal.</p><p><a href="https://hypebeast.com/2026/7/helinox-crocs-quick-trail-clog-glow-in-the-dark-luminous-splash-black-walnut-release-info" title="Helinox x Crocs Quick Trail Clog Glows With “LUMINOUS SPLASH” Jibbitz" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=84606" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=84606" />    </a></p>]]></content:encoded>
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    <item>
      <title>Take a First Look at Medicom Toy x Nike’s Air Force 1 “BE@RBRICK” Draped in Yellow Faux Pony Hair</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fmedicom-toy-nike-air-force-1-berbrick-first-look-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: Medicom Toy x Nike Air Force 1 “BE@RBRICK”SKU: TBCRelease Date: Holiday 2026After cementing one of the most celebrated collaborative lineages in sneaker history, Nike and Japanese collectibles pioneer Medicom Toy are reuniting to put a fresh spin on the iconic Air Force 1 Low. Surfacing online via newly leaked first-look images, the upcoming Medicom Toy x Nike Air Force 1 “BE@RBRICK” immediately commands attention by swapping out the silhouette’s traditional leather construction for a wildly expressive, highly textural execution.The sneaker’s upper is completely draped in a premium faux pony hair material, rendered in a striking mustard yellow and golden color palette. This deeply tactile, fuzzy finish gives the classic basketball model a luxurious, toy-inspired aesthetic that aligns the whimsical energy of Medicom's collectible figures. Gold lace dubraes and co‑branded insoles add refined detailing, positioning the collaboration as both a collector’s piece and lifestyle statement. The sneaker is slated to release sometime in the holiday season, alongside a BE@RBRICK 400% speaker wearing an outfit that matches the sneaker's build.</div><p><a href="https://hypebeast.com/2026/7/take-a-first-look-at-medicom-toy-x-nikes-air-force-1-berbrick-draped-in-yellow-faux-pony-hair" title="Take a First Look at Medicom Toy x Nike’s Air Force 1 “BE@RBRICK” Draped in Yellow Faux Pony Hair" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 10:15:25 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/take-a-first-look-at-medicom-toy-x-nikes-air-force-1-berbrick-draped-in-yellow-faux-pony-hair</link>
      <guid>https://hypebeast.com/?post=6759503</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fmedicom-toy-nike-air-force-1-berbrick-first-look-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> Medicom Toy x Nike Air Force 1 “BE@RBRICK”<br /><strong>SKU:</strong> TBC<br /><strong>Release Date:</strong> Holiday 2026</p><p>After cementing one of the most celebrated collaborative lineages in sneaker history, <a href="https://hypebeast.com/tags/nike" target="_blank" rel="noopener">Nike</a> and Japanese collectibles pioneer <a href="http://hypebeast.com/tags/medicom-toy" target="_blank" rel="noopener">Medicom Toy</a> are reuniting to put a fresh spin on the iconic <a href="https://hypebeast.com/tags/nike-air-force-1-low" target="_blank" rel="noopener">Air Force 1 Low</a>. Surfacing online via newly leaked first-look images, the upcoming Medicom Toy x Nike Air Force 1 “BE@RBRICK” immediately commands attention by swapping out the silhouette’s traditional leather construction for a wildly expressive, highly textural execution.</p><p>The sneaker’s upper is completely draped in a premium faux pony hair material, rendered in a striking mustard yellow and golden color palette. This deeply tactile, fuzzy finish gives the classic basketball model a luxurious, toy-inspired aesthetic that aligns the whimsical energy of Medicom's collectible figures. Gold lace dubraes and co‑branded insoles add refined detailing, positioning the collaboration as both a collector’s piece and lifestyle statement. The sneaker is slated to release sometime in the holiday season, alongside a <a href="https://hypebeast.com/tags/berbrick" target="_blank" rel="noopener">BE@RBRICK</a> 400% speaker wearing an outfit that matches the sneaker's build.</p><p><a href="https://hypebeast.com/2026/7/take-a-first-look-at-medicom-toy-x-nikes-air-force-1-berbrick-draped-in-yellow-faux-pony-hair" title="Take a First Look at Medicom Toy x Nike’s Air Force 1 “BE@RBRICK” Draped in Yellow Faux Pony Hair" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=45194" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=45194" />    </a></p>]]></content:encoded>
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    </item>
    <item>
      <title>Hermès Redefines Its Modern Chypre With New Barénia Pleine Fleur Eau de Parfum</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Ffthermes-fragrances-barenia-pleine-fleur-eau-de-parfum-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Hermès unveils a new Barénia Pleine Fleur Eau de Parfum, inspired by heritage leather and crafted by perfumer Christine Nagel.Signature accords such as toasted oak wood and Gayo patchouli anchor the nostalgic scent.Releasing in August, the fragrance is housed in an orange-pink bottle with silver Clou Médor studs.</p><div>Hermès redefines the enchanting realm of its house chypre with Barénia Pleine Fleur, an Eau de Parfum inspired by the absolute quality of the maison’s heritage leather.Guided by Pierre-Alexis Dumas’ dictum that there is "no creation without memory," Hermès perfumer Christine Nagel revisited hundreds of preliminary trials to compose a fragrance for the radiant, magnetically seductive Hermès woman. At the soul of this new creation lies the white lily, an emblem chosen to embody the modern, adventurous spirit. The flower lends a unique, velvet-like roundness to the composition, evoking the tactile softness of a petal and the delicate sensation of skin brushing against skin.The scent opens with a fresh, tempering top note before leading into a conversation between the elegant white lily and its discreet companion, the orange blossom. The orange blossom softens the headier facets of the bouquet with a nod to the centuries-old symbol of innocence that graces the bitter orange tree each spring.Beneath this floral expanse, the fragrance anchors itself in the core signature of the Hermès chypre: the gourmet aroma of roasted oak wood - evoking rich rum notes - paired with sensual Gayo patchouli. Adding a touch of fairytale magic, Nagel weaves in the botanical essence of the miracle berry, capturing a warm, dried-apricot facet inspired by a West African legend that transforms sour into sweet.The bottle completes the narrative: lacquered in an orange‑pink hue, it bears a silver‑toned plate embossed with Clou Médor studs, echoing Hermès’ leather heritage. Packaged in a box marked with a white “H,” the design reflects both elegance and strength. Barénia Pleine Fleur Eau de Parfum will be available worldwide from August 2026 in Hermès boutiques.</div><p><a href="https://hypebeast.com/2026/7/hermes-fragrances-barenia-pleine-fleur-eau-de-parfum-release-info" title="Hermès Redefines Its Modern Chypre With New Barénia Pleine Fleur Eau de Parfum" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:49:22 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/hermes-fragrances-barenia-pleine-fleur-eau-de-parfum-release-info</link>
      <guid>https://hypebeast.com/?post=6759617</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Ffthermes-fragrances-barenia-pleine-fleur-eau-de-parfum-release-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Hermès unveils a new Barénia Pleine Fleur Eau de Parfum, inspired by heritage leather and crafted by perfumer Christine Nagel.Signature accords such as toasted oak wood and Gayo patchouli anchor the nostalgic scent.Releasing in August, the fragrance is housed in an orange-pink bottle with silver Clou Médor studs.</p><p><a href="https://hypebeast.com/tags/hermes">Hermès</a> redefines the enchanting realm of its house chypre with Barénia Pleine Fleur, an Eau de Parfum inspired by the absolute quality of the maison’s heritage leather.</p><p>Guided by Pierre-Alexis Dumas’ dictum that there is "no creation without memory," Hermès perfumer Christine Nagel revisited hundreds of preliminary trials to compose a <a href="https://hypebeast.com/tags/fragrances">fragrance</a> for the radiant, magnetically seductive Hermès woman. At the soul of this new creation lies the white lily, an emblem chosen to embody the modern, adventurous spirit. The flower lends a unique, velvet-like roundness to the composition, evoking the tactile softness of a petal and the delicate sensation of skin brushing against skin.</p><p>The scent opens with a fresh, tempering top note before leading into a conversation between the elegant white lily and its discreet companion, the orange blossom. The orange blossom softens the headier facets of the bouquet with a nod to the centuries-old symbol of innocence that graces the bitter orange tree each spring.</p><p>Beneath this floral expanse, the fragrance anchors itself in the core signature of the Hermès chypre: the gourmet aroma of roasted oak wood - evoking rich rum notes - paired with sensual Gayo patchouli. Adding a touch of fairytale magic, Nagel weaves in the botanical essence of the miracle berry, capturing a warm, dried-apricot facet inspired by a West African legend that transforms sour into sweet.</p><p>The bottle completes the narrative: lacquered in an orange‑pink hue, it bears a silver‑toned plate embossed with Clou Médor studs, echoing Hermès’ leather heritage. Packaged in a box marked with a white “H,” the design reflects both elegance and strength. Barénia Pleine Fleur Eau de Parfum will be available worldwide from August 2026 in <a href="https://www.hermes.com/">Hermès boutiques</a>.</p><p><a href="https://hypebeast.com/2026/7/hermes-fragrances-barenia-pleine-fleur-eau-de-parfum-release-info" title="Hermès Redefines Its Modern Chypre With New Barénia Pleine Fleur Eau de Parfum" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=39284" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=39284" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>ASICS' GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fasics-gel-nunobiki-white-1203a597-101-cocoa-powder-1203a597-200-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: ASICS GEL-NUNOBIKI “White,” "Cocoa Powder"Colorway: White/Pure Silver, Cocoa Powder/Pure SilverSKU: 1203A597.101, 1203A597.200MSRP: ¥16,500 JPY (approx. $101 USD)Release Date: July 30Where to Buy: ASICSASICS continues to expand its robust lifestyle catalog with the release of the GEL-NUNOBIKI in two striking new colorways: "White/Pure Silver" and "Cocoa Powder/Pure Silver." Drawing heavy inspiration from the brand's early 2000s trail running and performance archives, the GEL-NUNOBIKI silhouette merges rugged functionality with modern retro-futuristic street appeal.The "White/Pure Silver" iteration embraces a pristine, highly versatile aesthetic, anchoring the shoe with a breathable white mesh base. This clean foundation is aggressively overlaid with synthetic panels and highlighted by the iconic ASICS Tiger Stripes, which are rendered in a gleaming, metallic pure silver finish. This reflective, high-shine effect perfectly captures the nostalgic Y2K runner vibe, while classic ASICS branding on the tongue and heel complete the upper's sleek, dimensional detailing.The “Cocoa Powder/Pure Silver” edition centers on its titual earth toned, with matching overlays framing silver branding elements. The finish emphasizes texture and layering, giving the sneaker a grounded yet premium look.</div><p><a href="https://hypebeast.com/2026/7/asics-gel-nunobiki-white-1203a597-101-cocoa-powder-1203a597-200-release-info" title="ASICS&#039; GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:26:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/asics-gel-nunobiki-white-1203a597-101-cocoa-powder-1203a597-200-release-info</link>
      <guid>https://hypebeast.com/?post=6759449</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fasics-gel-nunobiki-white-1203a597-101-cocoa-powder-1203a597-200-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> ASICS GEL-NUNOBIKI “White,” "Cocoa Powder"<br /><strong>Colorway:</strong> White/Pure Silver, Cocoa Powder/Pure Silver<br /><strong>SKU:</strong> 1203A597.101, 1203A597.200<br /><strong>MSRP:</strong> ¥16,500 JPY (approx. $101 USD)<br /><strong>Release Date:</strong> July 30<br /><strong>Where to Buy:</strong> <a href="https://asics.com/" target="_blank" rel="noopener">ASICS</a></p><p><a href="https://hypebeast.com/tags/asics" target="_blank" rel="noopener">ASICS</a> continues to expand its robust lifestyle catalog with the release of the <a href="https://hypebeast.com/tags/asics-GEL-NUNOBIKI" target="_blank" rel="noopener">GEL-NUNOBIKI</a> in two striking new colorways: "White/Pure Silver" and "Cocoa Powder/Pure Silver." Drawing heavy inspiration from the brand's early 2000s trail running and performance archives, the GEL-NUNOBIKI silhouette merges rugged functionality with modern retro-futuristic street appeal.</p><p>The "White/Pure Silver" iteration embraces a pristine, highly versatile aesthetic, anchoring the shoe with a breathable white mesh base. This clean foundation is aggressively overlaid with synthetic panels and highlighted by the iconic ASICS Tiger Stripes, which are rendered in a gleaming, metallic pure silver finish. This reflective, high-shine effect perfectly captures the nostalgic Y2K runner vibe, while classic ASICS branding on the tongue and heel complete the upper's sleek, dimensional detailing.The “Cocoa Powder/Pure Silver” edition centers on its titual earth toned, with matching overlays framing silver branding elements. The finish emphasizes texture and layering, giving the sneaker a grounded yet premium look.</p><p><a href="https://hypebeast.com/2026/7/asics-gel-nunobiki-white-1203a597-101-cocoa-powder-1203a597-200-release-info" title="ASICS&#039; GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=20516" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=20516" />    </a></p>]]></content:encoded>
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      <title>Fear of God Stars Francisco Lindor in MLB Essentials Summer 2026 Campaign</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Ffear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Fear of God continues its ongoing dialogue between sport, culture and American style with the launch of the MLB Essentials Summer 2026 collection. Reinterpreting classic baseball heritage through Jerry Lorenzo’s signature modern lens, the drop captures the timeless connection between athletic tradition and contemporary streetwear.Fronting the campaign is New York Mets All-Star Francisco Lindor, whose distinct personal style and presence on and off the field embody the collection's focus on individuality, identity and shared heritage. Together, the imagery reinforces Fear of God’s perspective on baseball as both a sport and an enduring cultural touchpoint that transcends generations and communities.Highlighted by relaxed proportions and premium material selections, key styles include mid-weight cotton merch tees - a seasonal mainstay - alongside Fear of God Essentials’ signature fleece garments detailed with classic pinstripes and subtle satin-stitched team branding. The apparel spans across celebrated Major League franchises, including the New York Mets, Los Angeles Dodgers, New York Yankees and Chicago Cubs, offering full-zip sport hoodies, shorts, and tees that seamlessly blend stadium fandom with luxury comfort.Expanding beyond traditional apparel, the collection’s standout addition marks a direct step into performance gear through a collaboration with heritage equipment maker Franklin. The centerpiece of this expansion is the Franklin Pro Classic Gloves, alongside additional co-branded Franklin batting gloves, which bring Fear of God’s muted color palette and refined aesthetic to an authentic piece of baseball equipment. The collection is now available to shop via Fear of God’s website.</div><p><a href="https://hypebeast.com/2026/7/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info" title="Fear of God Stars Francisco Lindor in MLB Essentials Summer 2026 Campaign" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:15:34 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info</link>
      <guid>https://hypebeast.com/?post=6759562</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Ffear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/fear-of-god">Fear of God</a> continues its ongoing dialogue between sport, culture and American style with the launch of the <a href="https://hypebeast.com/tags/mlb">MLB</a> <a href="https://hypebeast.com/tags/fear-of-god-essentials">Essentials</a> Summer 2026 collection. Reinterpreting classic baseball heritage through <a href="https://hypebeast.com/tags/jerry-lorenzo">Jerry Lorenzo</a>’s signature modern lens, the drop captures the timeless connection between athletic tradition and contemporary streetwear.</p><p>Fronting the campaign is New York Mets All-Star <a href="https://hypebeast.com/tags/Francisco-Lindor">Francisco Lindor</a>, whose distinct personal style and presence on and off the field embody the collection's focus on individuality, identity and shared heritage. Together, the imagery reinforces Fear of God’s perspective on baseball as both a sport and an enduring cultural touchpoint that transcends generations and communities.</p><p>Highlighted by relaxed proportions and premium material selections, key styles include mid-weight cotton merch tees - a seasonal mainstay - alongside Fear of God Essentials’ signature fleece garments detailed with classic pinstripes and subtle satin-stitched team branding. The apparel spans across celebrated Major League franchises, including the New York Mets, Los Angeles Dodgers, New York Yankees and Chicago Cubs, offering full-zip sport hoodies, shorts, and tees that seamlessly blend stadium fandom with luxury comfort.</p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-5.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-6.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-7.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-8.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-9.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-10.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-11.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-12.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p><img src="https://hypebeast.com/image/2026/07/28/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info-13.jpg" alt="Fear of God MLB Essentials Summer 2026 Campaign Francisco Lindor Info  Jerry Lorenzo " /></p><p>Expanding beyond traditional apparel, the collection’s standout addition marks a direct step into performance gear through a collaboration with heritage equipment maker Franklin. The centerpiece of this expansion is the Franklin Pro Classic Gloves, alongside additional co-branded Franklin batting gloves, which bring Fear of God’s muted color palette and refined aesthetic to an authentic piece of baseball equipment. The collection is now available to shop via Fear of God’s <a href="https://fearofgod.com/">website</a>.</p><p><a href="https://hypebeast.com/2026/7/fear-of-god-mlb-essentials-summer-2026-campaign-francisco-lindor-info" title="Fear of God Stars Francisco Lindor in MLB Essentials Summer 2026 Campaign" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=79057" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=79057" />    </a></p>]]></content:encoded>
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      <title>Pharrell Williams Redefines Modern Tailoring for Louis Vuitton SS27 Formal Menswear Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Flouis-vuitton-formal-mens-collection-spring-summer-2027-lookbook-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>For Louis Vuitton's SS27 Men's Formal Collection, Pharrell Williams reimagines the Maison's formal suiting with subtle Monogram weaves, workwear-infused eveningwear and versatile technical outerwear.Accessories and footwear expand heritage lines with Aerogram bags, Taurillon leather travel pieces, and repairable Goodyear Flex shoes.</p><div>For Louis Vuitton’s Men’s Formal Spring/Summer 2027 collection, Creative Director Pharrell Williams dismantles rigid corporate dress codes, replacing them with a fluid, preppy-infused wardrobe. Built across three pillars - Timeless Business, Modern Tailoring and Evening - the lineup balances classic sartorial discipline with effortless utility.Traditional suits structured around the House's Gaston, Napolitana and Pont Neuf cuts are softened with hidden Monogram patterns in silk-cashmere weaves, while sporty archetypes get a high-craft makeover: track jackets are rebuilt in felted wool and smooth calfskin, complemented by modular outer layers like a three-in-one technical jacket and a reversible flannel gilet.When night falls, Pharrell subverts black-tie convention by injecting utilitarian workwear details directly into eveningwear tailored pieces. Tuxedos in grain-de-poudre wool and tactile knits feature heavy-duty double-knee paneling pinned with Monogram Flower rivets, paired against crystal Damier buttons and plush silk jacquard shirting. The leather goods lineup follows this same adaptable ethos, expanding the sleek, airport-inspired LV Aerogram series into rich chocolate brown, alongside classic travel mainstays like the Keepall and Christopher backpack draped in deep forest green Taurillon leather. Even the signature Taïga line gets a fresh coat of paint, reemerging in deep shades of navy, olive, and grenat.Grounded in historical dandyism, the footwear capsule bridges old-world English and Italian elegance with contemporary durability. New silhouettes like the Louvre and Mayfair lines leverage Goodyear Flex construction to craft repairable loafers, derbies, and Chelsea boots that don't sacrifice comfort for structure. Standout footwear moments arrive via the Westminster’s trunk-inspired Lozine rubber soles and the glazed calf LV Oxford loafer, which borrows its crystal-inset half-Monogram buckle straight from the iconic Capucines bag. Rounded out by tortoise-framed LV Signature sunglasses, cashmere scarves, and Mini Monogram silk ties, the range delivers a comprehensive toolkit for the modern sartorialist.Check out the lookbook in the gallery above. Louis Vuitton’s Men’s Formal SS27 collection will be official availbale starting September 3, 2026, via the brand's physical stores and online.</div><p><a href="https://hypebeast.com/2026/7/louis-vuitton-formal-mens-collection-spring-summer-2027-lookbook-info" title="Pharrell Williams Redefines Modern Tailoring for Louis Vuitton SS27 Formal Menswear Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:04:40 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/louis-vuitton-formal-mens-collection-spring-summer-2027-lookbook-info</link>
      <guid>https://hypebeast.com/?post=6759472</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Flouis-vuitton-formal-mens-collection-spring-summer-2027-lookbook-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>For Louis Vuitton's SS27 Men's Formal Collection, Pharrell Williams reimagines the Maison's formal suiting with subtle Monogram weaves, workwear-infused eveningwear and versatile technical outerwear.Accessories and footwear expand heritage lines with Aerogram bags, Taurillon leather travel pieces, and repairable Goodyear Flex shoes.</p><p>For <a href="https://hypebeast.com/tags/louis-vuitton" target="_blank" rel="noopener">Louis Vuitton</a>’s Men’s Formal <a href="https://hypebeast.com/tags/spring-summer-2027" target="_blank" rel="noopener">Spring/Summer 2027</a> collection, Creative Director <a href="https://hypebeast.com/tags/Pharrell-Williams" target="_blank" rel="noopener">Pharrell Williams</a> dismantles rigid corporate dress codes, replacing them with a fluid, preppy-infused wardrobe. Built across three pillars - Timeless Business, Modern Tailoring and Evening - the lineup balances classic sartorial discipline with effortless utility.</p><p>Traditional suits structured around the House's Gaston, Napolitana and Pont Neuf cuts are softened with hidden Monogram patterns in silk-cashmere weaves, while sporty archetypes get a high-craft makeover: track jackets are rebuilt in felted wool and smooth calfskin, complemented by modular outer layers like a three-in-one technical jacket and a reversible flannel gilet.</p><p>When night falls, Pharrell subverts black-tie convention by injecting utilitarian workwear details directly into eveningwear tailored pieces. Tuxedos in grain-de-poudre wool and tactile knits feature heavy-duty double-knee paneling pinned with Monogram Flower rivets, paired against crystal Damier buttons and plush silk jacquard shirting. The leather goods lineup follows this same adaptable ethos, expanding the sleek, airport-inspired LV Aerogram series into rich chocolate brown, alongside classic travel mainstays like the Keepall and Christopher backpack draped in deep forest green Taurillon leather. Even the signature Taïga line gets a fresh coat of paint, reemerging in deep shades of navy, olive, and grenat.</p><p>Grounded in historical dandyism, the footwear capsule bridges old-world English and Italian elegance with contemporary durability. New silhouettes like the Louvre and Mayfair lines leverage Goodyear Flex construction to craft repairable loafers, derbies, and Chelsea boots that don't sacrifice comfort for structure. Standout footwear moments arrive via the Westminster’s trunk-inspired Lozine rubber soles and the glazed calf LV Oxford loafer, which borrows its crystal-inset half-Monogram buckle straight from the iconic Capucines bag. Rounded out by tortoise-framed LV Signature sunglasses, cashmere scarves, and Mini Monogram silk ties, the range delivers a comprehensive toolkit for the modern sartorialist.</p><p>Check out the lookbook in the gallery above. Louis Vuitton’s Men’s Formal SS27 collection will be official availbale starting September 3, 2026, via the brand's physical stores and <a href="https://us.louisvuitton.com/eng-us/homepage" target="_blank" rel="noopener">online</a>.</p><p><a href="https://hypebeast.com/2026/7/louis-vuitton-formal-mens-collection-spring-summer-2027-lookbook-info" title="Pharrell Williams Redefines Modern Tailoring for Louis Vuitton SS27 Formal Menswear Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=30055" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=30055" />    </a></p>]]></content:encoded>
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      <title>Oscar Mayer and Milk Bar Stack Real Hot Dogs Into a Two-Tier "Wiener Cake" for the Wienermobile's 90th Birthday</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FOscar-Mayer-Wienermobile-90th-Anniversary-Wiener-Cake-Release-Info-2.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Oscar Mayer has teamed with Milk Bar on the Wiener Cake, a two-tier dessert marking the Wienermobile's 90th birthdayThe build arranges real Oscar Mayer hot dogs around Milk Bar's best-selling signature Birthday CakeThe cake is finished with "ketchup and mustard" confetti sprinkles and a commemorative custom Wienermobile topper</p><div>Oscar Mayer is throwing its most famous vehicle a birthday party, marking 90 years of the Wienermobile with a celebratory Wiener Cake made in collaboration with Milk Bar. The tribute honors an icon that first took to America's roads in 1936 and has been a fixture of the national landscape ever since.The centerpiece of the build is its two-tier structure, which arranges delicious Oscar Mayer hot dogs around Milk Bar's number-one best-selling signature Birthday Cake. That base layer does the heavy lifting on the sweet side, bringing the bakery's established flavor profile into a format designed to read as a proper birthday centerpiece rather than a novelty. The hot dogs, meanwhile, supply the savory contrast, turning the pairing into the kind of sweet-and-savory combination the brand pitches as a dessert to relish.The detailing is where the tribute sharpens. The cake is dusted with "ketchup and mustard" confetti sprinkles, a color cue that maps the classic condiment palette directly onto the dessert without relying on the condiments themselves. Topping the whole thing is a commemorative custom Wienermobile cake topper, the finishing element that ties the build explicitly to the 90th-birthday occasion and the vehicle it honors.Taken as a whole, the Wiener Cake is a purpose-built celebration piece rather than an off-the-shelf bake. Every component, from the tiered arrangement of franks to the condiment-coded sprinkles and the vehicle topper, is calibrated around a single milestone, giving Oscar Mayer a physical centerpiece as distinctive as the Wienermobile itself. It is a fittingly unexpected setting for an Oscar Mayer hot dog, and a literal reading of the brand's birthday-tribute brief.For nine decades, the 27-foot hot dog on wheels has been one of the country's most recognizable brand symbols, turning up at the moments that define American life. Oscar Mayer traces its presence across parades, road trips and tailgates as well as graduations, weddings and, per the brand, even a professional race, a résumé that has cemented the Wienermobile in the national zeitgeist. Over the years it has also fielded tens of thousands of requests from fans hoping for a visit, a measure of the affection that has kept it culturally relevant far longer than most marketing creations survive.The Oscar Mayer Wiener Cake is available at select Milk Bar locations in New York, Los Angeles and Chicago from Friday, July 31 through Sunday, August 2, while supplies last.</div><p><a href="https://hypebeast.com/2026/7/oscar-mayer-wienermobile-90th-anniversary-wiener-cake-release-info" title="Oscar Mayer and Milk Bar Stack Real Hot Dogs Into a Two-Tier &quot;Wiener Cake&quot; for the Wienermobile&#039;s 90th Birthday" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:00:36 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/oscar-mayer-wienermobile-90th-anniversary-wiener-cake-release-info</link>
      <guid>https://hypebeast.com/?post=6759515</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Food &amp; Beverage]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FOscar-Mayer-Wienermobile-90th-Anniversary-Wiener-Cake-Release-Info-2.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Oscar Mayer has teamed with Milk Bar on the Wiener Cake, a two-tier dessert marking the Wienermobile's 90th birthdayThe build arranges real Oscar Mayer hot dogs around Milk Bar's best-selling signature Birthday CakeThe cake is finished with "ketchup and mustard" confetti sprinkles and a commemorative custom Wienermobile topper</p><p><a href="https://hypebeast.com/tags/oscar-mayer">Oscar Mayer</a> is throwing its most famous vehicle a birthday party, marking 90 years of the <a href="https://hypebeast.com/2025/5/oscar-mayer-wienie-500-indianapolis-motor-speedway-race-info">Wienermobile</a> with a celebratory Wiener Cake made in collaboration with <a href="https://hypebeast.com/tags/milk-bar">Milk Bar</a>. The tribute honors an icon that first took to America's roads in 1936 and has been a fixture of the national landscape ever since.</p><p>The centerpiece of the build is its two-tier structure, which arranges delicious <a href="https://hypebeast.com/2023/8/oscar-mayer-hot-dog-straw-release-info">Oscar Mayer</a> hot dogs around Milk Bar's number-one best-selling signature Birthday Cake. That base layer does the heavy lifting on the sweet side, bringing the bakery's established flavor profile into a format designed to read as a proper birthday centerpiece rather than a novelty. The hot dogs, meanwhile, supply the savory contrast, turning the pairing into the kind of sweet-and-savory combination the brand pitches as a dessert to relish.</p><p>The detailing is where the tribute sharpens. The cake is dusted with "ketchup and mustard" confetti sprinkles, a color cue that maps the classic condiment palette directly onto the dessert without relying on the condiments themselves. Topping the whole thing is a commemorative custom Wienermobile cake topper, the finishing element that ties the build explicitly to the 90th-birthday occasion and the vehicle it honors.</p><p>Taken as a whole, the Wiener Cake is a purpose-built celebration piece rather than an off-the-shelf bake. Every component, from the tiered arrangement of franks to the condiment-coded sprinkles and the vehicle topper, is calibrated around a single milestone, giving Oscar Mayer a physical centerpiece as distinctive as the Wienermobile itself. It is a fittingly unexpected setting for an Oscar Mayer hot dog, and a literal reading of the brand's birthday-tribute brief.</p><p>For nine decades, the 27-foot hot dog on wheels has been one of the country's most recognizable brand symbols, turning up at the moments that define American life. Oscar Mayer traces its presence across parades, road trips and tailgates as well as graduations, weddings and, per the brand, even a professional race, a résumé that has cemented the Wienermobile in the national zeitgeist. Over the years it has also fielded tens of thousands of requests from fans hoping for a visit, a measure of the affection that has kept it culturally relevant far longer than most marketing creations survive.</p><p>The Oscar Mayer Wiener Cake is available at select Milk Bar locations in New York, Los Angeles and Chicago from Friday, July 31 through Sunday, August 2, while supplies last.</p><p><a href="https://hypebeast.com/2026/7/oscar-mayer-wienermobile-90th-anniversary-wiener-cake-release-info" title="Oscar Mayer and Milk Bar Stack Real Hot Dogs Into a Two-Tier &quot;Wiener Cake&quot; for the Wienermobile&#039;s 90th Birthday" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=18485" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=18485" />    </a></p>]]></content:encoded>
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    <item>
      <title>NEIGHBORHOOD Rebuilds Seven Archival Incense Chambers at Grand Scale for the “IDOLS OF SMOKE” Exhibition</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FftNEIGHBORHOOD-IDOLS-OF-SMOKE-Exhibit-incense-chamber-lottery-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>NEIGHBORHOOD is enlarging its signature ceramic incense chamber into a Big Incense Chamber format for a Harajuku exhibition titled "IDOLS OF SMOKE"Seven representative designs from the brand's incense chamber archive are rebuilt at big scale and offered as limited-edition art piecesCollaborative editions with graffiti artist FUTURA and tattoo artist Dr. Woo are among the works on show, all sold through an advance lottery held at the venue</p><div>NEIGHBORHOOD is scaling up its most collectible object with the Big Incense Chamber, the focus of a Harajuku exhibition titled "IDOLS OF SMOKE." Staged at StandBy, the show draws from the incense chamber archive first unveiled at last year's "NEIGHBORHOOD 30TH ANNIVERSARY EXHIBITION" at Laforet Museum, selecting seven representative designs and rebuilding them at dramatically larger scale as limited-edition art pieces.The incense chamber has long been one of NEIGHBORHOOD's most emblematic products, a functional ceramic sculpture that has appeared in countless iterations and drawn a crowd with each release. It has also traveled widely through collaborations with brands and artists, becoming a piece that embodies the label's world in miniature. For "IDOLS OF SMOKE," the brand reconstructs seven of those archival designs on a big scale, inviting visitors to register a power and presence that the standard size simply cannot convey. Each design counts among roughly 15 pieces per shape and color, which keeps the presentation firmly in one-off art territory.Two of the enlarged works carry outside authorship that deepens the cultural stakes. Among the seven are collaborative editions with FUTURA, the legendary graffiti artist active in New York since the 1970s, and Dr. Woo, the Los Angeles-based tattoo artist internationally acclaimed for the delicacy of his single-needle work. Blowing those partnerships up to gallery scale reframes what began as a home object as something closer to sculpture, and it underlines how far the incense chamber has traveled from novelty to collector grail.That framing continues a story the brand has been telling for years. NEIGHBORHOOD was started by designer Shinsuke Takizawa in Harajuku, Tokyo, in 1994, and its ceramic chambers have carried the same fusion of subculture reference and Japanese craftsmanship that runs through the wider label. Building directly on the Laforet archive show, this supersized follow-up reads as a deliberate second chapter, one that lets the archive speak in a bolder register. To mark the occasion, a commemorative ceramic salt and pepper set and a run of T-shirts will also be available on site.“IDOLS OF SMOKE" runs July 31 through August 2, with advance-lottery sales beginning July 31.“IDOLS OF SMOKE”StandBy, 5-11-1 JingumaeShibuya-ku, TokyoJapan</div><p><a href="https://hypebeast.com/2026/7/neighborhood-idols-of-smoke-exhibit-incense-chamber-lottery-info" title="NEIGHBORHOOD Rebuilds Seven Archival Incense Chambers at Grand Scale for the “IDOLS OF SMOKE” Exhibition" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 09:00:21 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/neighborhood-idols-of-smoke-exhibit-incense-chamber-lottery-info</link>
      <guid>https://hypebeast.com/?post=6759557</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Design]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FftNEIGHBORHOOD-IDOLS-OF-SMOKE-Exhibit-incense-chamber-lottery-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>NEIGHBORHOOD is enlarging its signature ceramic incense chamber into a Big Incense Chamber format for a Harajuku exhibition titled "IDOLS OF SMOKE"Seven representative designs from the brand's incense chamber archive are rebuilt at big scale and offered as limited-edition art piecesCollaborative editions with graffiti artist FUTURA and tattoo artist Dr. Woo are among the works on show, all sold through an advance lottery held at the venue</p><p><a href="https://hypebeast.com/tags/neighborhood">NEIGHBORHOOD</a> is scaling up its most collectible object with the Big Incense Chamber, the focus of a Harajuku exhibition titled "IDOLS OF SMOKE." Staged at StandBy, the show draws from the incense chamber archive first unveiled at last year's "NEIGHBORHOOD 30TH ANNIVERSARY EXHIBITION" at Laforet Museum, selecting seven representative designs and rebuilding them at dramatically larger scale as limited-edition art pieces.</p><p>The<a href="https://hypebeast.com/2025/6/neighborhood-incense-chamber-miniature-collection-release-info"> incense chamber</a> has long been one of NEIGHBORHOOD's most emblematic products, a functional ceramic sculpture that has appeared in countless iterations and drawn a crowd with each release. It has also traveled widely through collaborations with brands and artists, becoming a piece that embodies the label's world in miniature. For "IDOLS OF SMOKE," the brand reconstructs seven of those archival designs on a big scale, inviting visitors to register a power and presence that the standard size simply cannot convey. Each design counts among roughly 15 pieces per shape and color, which keeps the presentation firmly in one-off art territory.</p><p>Two of the enlarged works carry outside authorship that deepens the cultural stakes. Among the seven are collaborative editions with <a href="https://hypebeast.com/tags/futura">FUTURA</a>, the legendary graffiti artist active in New York since the 1970s, and <a href="https://hypebeast.com/tags/dr-woo">Dr. Woo</a>, the Los Angeles-based tattoo artist internationally acclaimed for the delicacy of his single-needle work. Blowing those partnerships up to gallery scale reframes what began as a home object as something closer to sculpture, and it underlines how far the incense chamber has traveled from novelty to collector grail.</p><p>That framing continues a story the brand has been telling for years. <a href="https://hypebeast.com/2026/7/neighborhood-vans-authentic-44-pack-vn000xvj7vj-vn000xvjbla-official-images-release-info">NEIGHBORHOOD</a> was started by designer <a href="https://hypebeast.com/tags/Shinsuke-Takizawa">Shinsuke Takizawa</a> in Harajuku, Tokyo, in 1994, and its ceramic chambers have carried the same fusion of subculture reference and Japanese craftsmanship that runs through the wider label. Building directly on the Laforet archive show, this supersized follow-up reads as a deliberate second chapter, one that lets the archive speak in a bolder register. To mark the occasion, a commemorative ceramic salt and pepper set and a run of T-shirts will also be available on site.</p><p>“IDOLS OF SMOKE" runs July 31 through August 2, with advance-lottery sales beginning July 31.</p><blockquote><p><strong>“IDOLS OF SMOKE”</strong><br />StandBy, 5-11-1 Jingumae<br />Shibuya-ku, Tokyo<br />Japan</p></blockquote><p><a href="https://hypebeast.com/2026/7/neighborhood-idols-of-smoke-exhibit-incense-chamber-lottery-info" title="NEIGHBORHOOD Rebuilds Seven Archival Incense Chambers at Grand Scale for the “IDOLS OF SMOKE” Exhibition" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11808" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=11808" />    </a></p>]]></content:encoded>
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      <title>BMW Is Reportedly Developing an All-Electric i4 Convertible for 2028 on Its New Neue Klasse Architecture</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fbmw-i4-convertible-and-coupe-launch-on-neue-klasse-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>BMW is developing an all-electric i4 Convertible and Coupe slated for a 2028 debutThe upcoming two-door models will ride on the 800-volt Neue Klasse architectureThis strategic launch addresses a massive void in the global electric convertible market</p><div>BMW is reportedly preparing to drop an all-electric i4 Convertible for the 2028 model year. Carrying the internal codename NA3, the upcoming drop-top will ride on the automaker's dedicated Neue Klasse architecture. The formula sticks strictly to the classic Bavarian script by featuring a traditional fabric soft top, four seats and two doors. The engineering team is completely bypassing any folding hardtop mechanics. An accompanying i4 Coupe, codenamed NA2, is also in development on the exact same timeline.Building a battery-powered convertible notoriously plagues engineers with severe weight and structural rigidity penalties that typically decimate driving range. The 800-volt Neue Klasse platform solves this inherent problem. Utilizing an advanced electrical foundation capable of 400 kW fast charging, the architecture previously yielded a 440-mile estimate for the upcoming i3 sedan. Even after sacrificing aerodynamic efficiency and adding reinforcement weight for the open roof, the i4 Convertible should comfortably deliver over 350 miles of range. The cabin is slated to receive the Panoramic iDrive X system with a windshield-projected display interface.The segment for electric convertibles remains virtually nonexistent on a global scale. Aside from niche regional releases like the European Fiat 500e cabrio or the MG Cyberster, American buyers currently have exactly one option. That sole vehicle is the Maserati GranCabrio Folgore which commands a staggering price tag over $200,000 USD. Rivals like Tesla and Polestar have repeatedly pushed their own roadster projects back indefinitely. BMW sidesteps the financial risk of building a standalone halo car by leveraging a universal platform across its entire lineup to capitalize on an established dealer network and a massive existing buyer base.This dual-release strategy signals a major transitional phase for the brand. The current i4 Gran Coupe is slated to end production next year. This means the badge will sit idle for a brief period before the new NA2 and NA3 variants arrive. The outgoing internal combustion 4 Series convertibles are scheduled to conclude their production run by mid-2029. That timeline creates roughly one year of showroom overlap between the gas-powered cars and their electric successors. With no combustion-powered coupe successor currently greenlit for the next decade, the battery-powered i4 models might soon stand as the sole torchbearers for the entire 4 Series lineage.</div><p><a href="https://hypebeast.com/2026/7/bmw-i4-convertible-and-coupe-launch-on-neue-klasse" title="BMW Is Reportedly Developing an All-Electric i4 Convertible for 2028 on Its New Neue Klasse Architecture" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:44:13 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/bmw-i4-convertible-and-coupe-launch-on-neue-klasse</link>
      <guid>https://hypebeast.com/?post=6759330</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Automotive]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fbmw-i4-convertible-and-coupe-launch-on-neue-klasse-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>BMW is developing an all-electric i4 Convertible and Coupe slated for a 2028 debutThe upcoming two-door models will ride on the 800-volt Neue Klasse architectureThis strategic launch addresses a massive void in the global electric convertible market</p><p><a href="https://hypebeast.com/tags/bmw">BMW</a> is reportedly preparing to drop an <a href="https://electrek.co/2026/07/27/bmw-i4-electric-convertible-2028/">all-electric i4 Convertible</a> for the 2028 model year. Carrying the internal codename NA3, the upcoming drop-top will ride on the automaker's dedicated Neue Klasse architecture. The formula sticks strictly to the classic Bavarian script by featuring a traditional fabric soft top, four seats and two doors. The engineering team is completely bypassing any folding hardtop mechanics. An accompanying i4 Coupe, codenamed NA2, is also in development on the exact same timeline.</p><p>Building a battery-powered convertible notoriously plagues engineers with severe weight and structural rigidity penalties that typically decimate driving range. The <a href="https://www.bimmerfile.com/2026/05/27/the-next-bmw-3-series-and-4-series-whats-coming/">800-volt Neue Klasse platform</a> solves this inherent problem. Utilizing an advanced electrical foundation capable of 400 kW fast charging, the architecture previously yielded a 440-mile estimate for the upcoming i3 sedan. Even after sacrificing aerodynamic efficiency and adding reinforcement weight for the open roof, the i4 Convertible should comfortably deliver over 350 miles of range. The cabin is slated to receive the Panoramic iDrive X system with a windshield-projected display interface.</p><p>The segment for electric convertibles remains virtually nonexistent on a global scale. Aside from niche regional releases like the European Fiat 500e cabrio or the MG Cyberster, American buyers currently have exactly one option. That sole vehicle is the Maserati GranCabrio Folgore which commands a staggering price tag over $200,000 USD. Rivals like Tesla and Polestar have repeatedly pushed their own roadster projects back indefinitely. BMW sidesteps the financial risk of building a standalone halo car by leveraging a universal platform across its entire lineup to capitalize on an established dealer network and a massive existing buyer base.</p><p>This dual-release strategy signals a major transitional phase for the brand. The current i4 Gran Coupe is slated to end production next year. This means the badge will sit idle for a brief period before the new NA2 and NA3 variants arrive. The outgoing internal combustion 4 Series convertibles are scheduled to conclude their production run by mid-2029. That timeline creates roughly one year of showroom overlap between the gas-powered cars and their electric successors. With no combustion-powered coupe successor currently greenlit for the next decade, the battery-powered i4 models might soon stand as the sole torchbearers for the entire 4 Series lineage.</p><p><a href="https://hypebeast.com/2026/7/bmw-i4-convertible-and-coupe-launch-on-neue-klasse" title="BMW Is Reportedly Developing an All-Electric i4 Convertible for 2028 on Its New Neue Klasse Architecture" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=21573" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=21573" />    </a></p>]]></content:encoded>
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      <title>YouTube Premium Subscribers Will Get Peacock Access Starting Early 2027 at No Extra Cost</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fyoutube-premium-adds-peacock-at-no-extra-cost-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>U.S. subscribers will gain access to ad-supported Peacock Premium within the YouTube app at no additional costThe agreement features live sports such as the NFL, NBA and Olympics alongside NBCUniversal’s library of movies and television seriesThe deal expands the international reach of Universal+ and Hayu while extending linear network distribution</p><div>YouTube and NBCUniversal announced a multi-year global partnership to bundle Peacock with YouTube Premium starting in early 2027. The integration marks Peacock's largest wholesale distribution agreement to date. It integrates the streaming service directly into the YouTube experience for over 125 million global Premium and Music subscribers. US members will receive seamless access to Peacock Premium within the YouTube interface. The deal allows viewers to watch live sports and hit series without leaving the platform.Under the terms of the deal, the standard YouTube Premium price of $15.99 USD per month will remain unchanged when the integration launches. This makes the bundle notably cheaper than subscribing to both services individually. Peacock Premium currently costs $10.99 USD per month for its standalone ad-supported plan. Subscribers will retain existing YouTube Premium features like ad-free viewing, background play and offline downloads while gaining access to NBCUniversal catalogs. The streaming library features blockbuster Universal movies, Bravo reality shows and major sporting events.Beyond consumer content bundling, the collaboration deepens technical ties between the two companies. The partnership covers advertising technology capabilities and live sports production. NBC Sports will act as a production partner for select premier live sporting events on YouTube. A separate selection of live games from NBCUniversal will stream directly on the NBC Sports YouTube channel to reach millions of users. The deal also extends NBCUniversal's distribution on YouTube TV to maintain broad linear coverage.The massive distribution pact arrives at a pivotal time for the streaming industry as rivals increasingly lean into strategic bundles to retain audiences. Peacock recently reported its first quarterly profit and reached 48 million paid subscribers in the United States. Integrating the platform into YouTube gives NBCUniversal a powerful growth engine just as parent company Comcast prepares to spin off its broadband and cable TV assets. For YouTube, adding a premium entertainment service bolsters its strategy of becoming a centralized hub for creator content and live television.</div><p><a href="https://hypebeast.com/2026/7/youtube-premium-adds-peacock-at-no-extra-cost" title="YouTube Premium Subscribers Will Get Peacock Access Starting Early 2027 at No Extra Cost" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:41:42 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/youtube-premium-adds-peacock-at-no-extra-cost</link>
      <guid>https://hypebeast.com/?post=6759329</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fyoutube-premium-adds-peacock-at-no-extra-cost-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>U.S. subscribers will gain access to ad-supported Peacock Premium within the YouTube app at no additional costThe agreement features live sports such as the NFL, NBA and Olympics alongside NBCUniversal’s library of movies and television seriesThe deal expands the international reach of Universal+ and Hayu while extending linear network distribution</p><p><a href="https://hypebeast.com/tags/youtube">YouTube</a> and <a href="https://hypebeast.com/tags/nbcuniversal">NBCUniversal</a> announced a <a href="https://www.nbcuniversal.com/article/nbcuniversal-and-youtube-announce-global-strategic-partnership-expanding-reach-peacock-and">multi-year global partnership</a> to bundle <a href="https://hypebeast.com/tags/peacock">Peacock</a> with <a href="https://hypebeast.com/tags/youtube-premium">YouTube Premium</a> starting in early 2027. The integration marks Peacock's largest wholesale distribution agreement to date. It integrates the streaming service directly into the YouTube experience for over 125 million global Premium and Music subscribers. US members will receive seamless access to Peacock Premium within the YouTube interface. The deal allows viewers to watch live sports and hit series without leaving the platform.</p><p>Under the terms of the deal, the <a href="https://blog.youtube/news-and-events/peacock-premium-partnership-youtube-premium-subscription/">standard YouTube Premium price</a> of $15.99 USD per month will remain unchanged when the integration launches. This makes the bundle notably cheaper than subscribing to both services individually. Peacock Premium currently costs $10.99 USD per month for its standalone ad-supported plan. Subscribers will retain existing YouTube Premium features like ad-free viewing, background play and offline downloads while gaining access to NBCUniversal catalogs. The streaming library features blockbuster Universal movies, Bravo reality shows and major sporting events.</p><p>Beyond consumer content bundling, the collaboration deepens technical ties between the two companies. The partnership covers advertising technology capabilities and live sports production. NBC Sports will act as a production partner for select premier live sporting events on YouTube. A separate selection of live games from NBCUniversal will stream directly on the NBC Sports YouTube channel to reach millions of users. The deal also extends NBCUniversal's <a href="https://www.latimes.com/entertainment-arts/business/story/2026-07-27/nbcuniversals-peacock-to-join-youtube-premium">distribution on YouTube TV</a> to maintain broad linear coverage.</p><p>The massive distribution pact arrives at a pivotal time for the streaming industry as rivals increasingly lean into strategic bundles to retain audiences. Peacock recently reported its <a href="https://techcrunch.com/2026/07/27/as-rivals-chase-acquisitions-peacock-bets-on-bundles-through-a-new-deal-with-youtube/">first quarterly profit</a> and reached 48 million paid subscribers in the United States. Integrating the platform into YouTube gives NBCUniversal a powerful growth engine just as parent company Comcast prepares to spin off its broadband and cable TV assets. For YouTube, adding a premium entertainment service bolsters its strategy of becoming a centralized hub for creator content and live television.</p><p><a href="https://hypebeast.com/2026/7/youtube-premium-adds-peacock-at-no-extra-cost" title="YouTube Premium Subscribers Will Get Peacock Access Starting Early 2027 at No Extra Cost" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=63978" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=63978" />    </a></p>]]></content:encoded>
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      <title>‘Obsession’ Breakout Star Michael Johnston Reportedly in Talks to Join ‘The Mummy 4’</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fobsession-Michael-Johnston-in-Talks-join-The-Mummy-4-cast-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Michael Johnston, the breakout star of the horror hit 'Obsession,' is reportedly in early talks to join Universal's fourth 'Mummy' filmThe legacy sequel brings back Brendan Fraser and Rachel Weisz, with John Hannah also reprising his role, more than 25 years after the 1999 originalRadio Silence's Matt Bettinelli-Olpin and Tyler Gillett are directing, with a theatrical release set for October 15, 2027</p><div>Michael Johnston, fresh off his breakout role as Bear in the horror sensation Obsession, is reportedly in early talks to join Universal's upcoming fourth Mummy film. The potential casting would fold a fast-rising new face into one of the studio's most storied adventure franchises, though Universal has declined to comment and no role has been specified.The move would place Johnston inside a property with deep box office history. The Mummy series has grossed roughly $1.8 billion USD across its run, beginning with Stephen Sommers' 1999 original and its 2001 follow-up The Mummy Returns, both of which cleared $400 million USD worldwide, before expanding into the Dwayne Johnson-led Scorpion King spinoff and 2008's The Mummy: Tomb of the Dragon Emperor. Those films helped define a certain era of globe-trotting studio spectacle, and they were instrumental in lifting Brendan Fraser to leading-man status as roguish adventurer Rick O'Connell.This fourth installment leans hard into that nostalgia. Fraser returns alongside Rachel Weisz as Egyptologist Evelyn, and John Hannah is set to reprise his role as her brother Jonathan Carnahan, reuniting the core trio more than a quarter-century after the 1999 film. Steering the revival are Radio Silence's Matt Bettinelli-Olpin and Tyler Gillett, the duo behind Ready or Not and recent Scream entries, working from a script by David Coggeshall. Franchise veteran Sean Daniel, who has produced every chapter since 1999, returns as well, anchoring the project's continuity with the series' past.Johnston, by contrast, represents the fresh energy the revival is reportedly courting. He spent nearly 15 years as a working actor, with earlier visibility on the television series Teen Wolf, before Obsession transformed his profile. Directed by Curry Barker for Focus Features, the low-budget horror film became a genuine phenomenon, grossing more than $458 million USD worldwide against a reported $750,000 budget USD and standing as Focus's highest-grossing release ever. In it, Johnston plays Bear, a lovelorn young man whose Faustian wish to be loved curdles into something far darker, a performance that vaulted him onto casting shortlists across the industry.Should the deal close, his addition would round out a cast that blends franchise mainstays with a breakout of the current moment, a balance the revival appears to be chasing. For now, the pairing remains at the talks stage, and the specifics of Johnston's involvement have not been confirmed. Production on the film is reportedly expected to begin shooting soon, ahead of its dated theatrical bow.</div><p><a href="https://hypebeast.com/2026/7/obsession-breakout-star-michael-johnston-reportedly-in-talks-to-join-the-mummy-4" title="‘Obsession’ Breakout Star Michael Johnston Reportedly in Talks to Join ‘The Mummy 4’" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:32:50 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/obsession-breakout-star-michael-johnston-reportedly-in-talks-to-join-the-mummy-4</link>
      <guid>https://hypebeast.com/?post=6759550</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fobsession-Michael-Johnston-in-Talks-join-The-Mummy-4-cast-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Michael Johnston, the breakout star of the horror hit 'Obsession,' is reportedly in early talks to join Universal's fourth 'Mummy' filmThe legacy sequel brings back Brendan Fraser and Rachel Weisz, with John Hannah also reprising his role, more than 25 years after the 1999 originalRadio Silence's Matt Bettinelli-Olpin and Tyler Gillett are directing, with a theatrical release set for October 15, 2027</p><p><a href="https://hypebeast.com/tags/michael-johnston" target="_blank" rel="noopener">Michael Johnston</a>, fresh off his breakout role as Bear in the horror sensation <em><a href="https://hypebeast.com/tags/obsession" target="_blank" rel="noopener">Obsession</a></em>, is reportedly in early talks to join Universal's <a href="https://hypebeast.com/2026/2/the-mummy-4-starring-brendan-fraser-and-rachel-weisz-receives-2028-premiere-date" target="_blank" rel="noopener">upcoming fourth <em>Mummy</em> film</a>. The potential casting would fold a fast-rising new face into one of the studio's most storied adventure franchises, though Universal has declined to comment and no role has been specified.</p><p>The move would place Johnston inside a property with deep box office history. <em><a href="https://hypebeast.com/2024/4/brendan-fraser-rachel-weisz-the-mummy-returning-to-theaters-25th-anniversary" target="_blank" rel="noopener">The Mummy</a></em> series has grossed roughly $1.8 billion USD across its run, beginning with Stephen Sommers' 1999 original and its 2001 follow-up <em>The Mummy Returns</em>, both of which cleared $400 million USD worldwide, before expanding into the Dwayne Johnson-led <em>Scorpion King</em> spinoff and 2008's <em>The Mummy: Tomb of the Dragon Empero</em>r. Those films helped define a certain era of globe-trotting studio spectacle, and they were instrumental in lifting <a href="https://hypebeast.com/tags/brendan-fraser" target="_blank" rel="noopener">Brendan Fraser</a> to leading-man status as roguish adventurer Rick O'Connell.</p><p>This fourth installment leans hard into that nostalgia. Fraser returns alongside <a href="https://hypebeast.com/tags/rachel-weisz" target="_blank" rel="noopener">Rachel Weisz</a> as Egyptologist Evelyn, and John Hannah is set to reprise his role as her brother Jonathan Carnahan, reuniting the core trio more than a quarter-century after the 1999 film. Steering the revival are Radio Silence's Matt Bettinelli-Olpin and Tyler Gillett, the duo behind <em>Ready or Not</em> and recent <em>Scream</em> entries, working from a script by David Coggeshall. Franchise veteran Sean Daniel, who has produced every chapter since 1999, returns as well, anchoring the project's continuity with the series' past.</p><p>Johnston, by contrast, represents the fresh energy the revival is reportedly courting. He spent nearly 15 years as a working actor, with earlier visibility on the television series <em>Teen Wolf</em>, before <em>Obsession</em> transformed his profile. <a href="https://hypebeast.com/2026/6/curry-barker-interview-obsession" target="_blank" rel="noopener">Directed by Curry Barker</a> for Focus Features, the low-budget horror film became a genuine phenomenon, grossing <a href="https://hypebeast.com/2026/7/focus-features-thriller-obsession-crosses-historic-400-million-usd-mark-global-box-office" target="_blank" rel="noopener">more than $458 million USD</a> worldwide against a reported $750,000 budget USD and standing as Focus's highest-grossing release ever. In it, Johnston plays Bear, a lovelorn young man whose Faustian wish to be loved curdles into something far darker, a performance that vaulted him onto casting shortlists across the industry.</p><p>Should the deal close, his addition would round out a cast that blends franchise mainstays with a breakout of the current moment, a balance the revival appears to be chasing. For now, the pairing remains at the talks stage, and the specifics of Johnston's involvement have not been confirmed. Production on the film is reportedly expected to begin shooting soon, ahead of its dated theatrical bow.</p><p><a href="https://hypebeast.com/2026/7/obsession-breakout-star-michael-johnston-reportedly-in-talks-to-join-the-mummy-4" title="‘Obsession’ Breakout Star Michael Johnston Reportedly in Talks to Join ‘The Mummy 4’" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=41267" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=41267" />    </a></p>]]></content:encoded>
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      <title>Globe-Trotter’s "Restoration Edit" Gives Vintage Vulcanised Fibreboard Cases a Second Life</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fft-globe-trotter-restoration-edit-vintage-vulcanised-fibreboard-suitcases-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Globe-Trotter introduces "The Restoration Edit," refurbishing pre-loved luggage at its Hertfordshire workshop to create a living archive of travel history.The collection focuses on classic two-wheeled silhouettes, including Medium Check-In, Large, and XL Suitcases made from durable Vulcanised Fibreboard.Each piece is individually restored with bespoke linings, decals, key charms, and numbered plaques, available exclusively via limited online drops.</p><div>The Globe-Trotter “Restoration Edit” represents a new chapter in the brand’s 129-year history, positioning its luggage as a living archive of global travel. Rooted in the philosophy that exceptional craftsmanship should be preserved rather than replaced, the initiative begins with the Renewed Collection — a curated selection of vintage Globe-Trotter cases restored by hand in the Hertfordshire workshop.The range encompasses a curated selection of check-in and long-haul luggage, primarily focusing on classic two-wheeled silhouettes across Medium Check-In, Large Suitcase, and expansive XL Suitcase formats. Every piece in the Renewed Collection undergoes meticulous individual refurbishment, transforming vintage functionality into modern reliability. To highlight the singular nature of every restored case, each design features bespoke finishing details, including hand-selected interior linings, travel-inspired decals, signature key charms, and individually numbered interior plaques that solidify its place as a one-of-a-kind travel companion.Among the offerings, the XL Suitcase - 2 Wheels and Large Suitcase - 2 Wheels serve as key anchor styles within the drop. The XL format offers maximum capacity for extended voyages, while the Medium Check-In - 2 Wheels provides a versatile balance for contemporary travel needs. As each individual restored piece exists only once, the collection is made available through limited, curated releases exclusively on Globe-Trotter's website.</div><p><a href="https://hypebeast.com/2026/7/globe-trotter-restoration-edit-vintage-vulcanised-fibreboard-suitcases-info" title="Globe-Trotter’s &quot;Restoration Edit&quot; Gives Vintage Vulcanised Fibreboard Cases a Second Life" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:26:47 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/globe-trotter-restoration-edit-vintage-vulcanised-fibreboard-suitcases-info</link>
      <guid>https://hypebeast.com/?post=6759504</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fft-globe-trotter-restoration-edit-vintage-vulcanised-fibreboard-suitcases-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Globe-Trotter introduces "The Restoration Edit," refurbishing pre-loved luggage at its Hertfordshire workshop to create a living archive of travel history.The collection focuses on classic two-wheeled silhouettes, including Medium Check-In, Large, and XL Suitcases made from durable Vulcanised Fibreboard.Each piece is individually restored with bespoke linings, decals, key charms, and numbered plaques, available exclusively via limited online drops.</p><p>The <a href="https://hypebeast.com/tags/globe-trotter">Globe-Trotter</a> “Restoration Edit” represents a new chapter in the brand’s 129-year history, positioning its luggage as a living archive of global travel. Rooted in the philosophy that exceptional craftsmanship should be preserved rather than replaced, the initiative begins with the Renewed Collection — a curated selection of vintage Globe-Trotter cases restored by hand in the Hertfordshire workshop.</p><p>The range encompasses a curated selection of check-in and long-haul luggage, primarily focusing on classic two-wheeled silhouettes across Medium Check-In, Large <a href="https://hypebeast.com/tags/suitcases">Suitcase</a>, and expansive XL Suitcase formats. Every piece in the Renewed Collection undergoes meticulous individual refurbishment, transforming vintage functionality into modern reliability. To highlight the singular nature of every restored case, each design features bespoke finishing details, including hand-selected interior linings, travel-inspired decals, signature key charms, and individually numbered interior plaques that solidify its place as a one-of-a-kind travel companion.</p><p>Among the offerings, the XL Suitcase - 2 Wheels and Large Suitcase - 2 Wheels serve as key anchor styles within the drop. The XL format offers maximum capacity for extended voyages, while the Medium Check-In - 2 Wheels provides a versatile balance for contemporary travel needs. As each individual restored piece exists only once, the collection is made available through limited, curated releases exclusively on Globe-Trotter's <a href="https://www.globe-trotter.com/pages/the-restoration-edit">website</a>.</p><p><a href="https://hypebeast.com/2026/7/globe-trotter-restoration-edit-vintage-vulcanised-fibreboard-suitcases-info" title="Globe-Trotter’s &quot;Restoration Edit&quot; Gives Vintage Vulcanised Fibreboard Cases a Second Life" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=78874" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=78874" />    </a></p>]]></content:encoded>
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      <title>Ubisoft Is Reportedly Developing a New ‘Far Cry’ Game Codenamed "Kodiak"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FUbisoft-Developing-2-New-Far-Cry-Games-reports-rumors-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>A new 'Far Cry' game codenamed Kodiak has reportedly entered development at Ubisoft's Vantage Studios after passing its conception stageKodiak is said to be built on the foundations of 'Maverick,' a canceled extraction shooter, signaling a retreat from that marketThe report positions Kodiak alongside 'Blackbird,' the next mainline entry, which sources describe as the start of a potential multi-game vision</p><div>Far Cry is reportedly recalibrating, with a new entry codenamed “Kodiak” said to have entered development at Ubisoft's Vantage Studios. According to a report from Insider Gaming's Tom Henderson, the project cleared its conception stage earlier this month and is being described by sources as highly ambitious, though it remains several years from release.The reported move reads as a course correction after a bumpy stretch for the franchise. Kodiak is said to be built on the foundations of Maverick, a Far Cry extraction shooter that was reportedly canceled, and its arrival suggests Ubisoft is stepping back from the extraction-shooter space, at least for the time being. Rather than chase that trend, Kodiak is described as an open-world shooter oriented around player choice and emergent, player-driven storytelling, a framing that leans back toward what the series has traditionally done well.That context matters because the broader Far Cry pipeline has reportedly been turbulent. Blackbird, positioned as the next mainline installment, is said to have faced repeated internal delays, though the report suggests it has since steadied and is now tracking in a healthier direction. Notably, Blackbird is also reported to be gaining a multiplayer dimension that would let more than one player share its world, a meaningful departure for a series long defined by solo play.The most telling detail may be how the franchise's future is being talked about internally. In an internal interview at Vantage Studios, Charlie Guillemot reportedly praised Blackbird and characterized it as "Act One," language that implies Ubisoft is eyeing several mainline Far Cry games built on similar ideas, provided Blackbird lands well with players. Read against Kodiak's parallel development, that suggests a deliberate attempt to rebuild the series into a sustained slate rather than a run of one-off entries.For Vantage Studios, Kodiak deepens a pipeline that reportedly spans several of Ubisoft's biggest properties, sitting alongside work tied to Assassin's Creed, Far Cry and Rainbow Six Siege. Taken together, the reports sketch a publisher trying to steady one of its marquee franchises after a run of false starts, betting on open-world fundamentals over the live-service experiments that stalled. As with any pre-announcement reporting, none of it is official, and plans at this stage remain subject to change.</div><p><a href="https://hypebeast.com/2026/7/ubisoft-developing-2-new-far-cry-games-reports-rumors" title="Ubisoft Is Reportedly Developing a New ‘Far Cry’ Game Codenamed &quot;Kodiak&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:25:45 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/ubisoft-developing-2-new-far-cry-games-reports-rumors</link>
      <guid>https://hypebeast.com/?post=6759526</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Gaming]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FUbisoft-Developing-2-New-Far-Cry-Games-reports-rumors-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>A new 'Far Cry' game codenamed Kodiak has reportedly entered development at Ubisoft's Vantage Studios after passing its conception stageKodiak is said to be built on the foundations of 'Maverick,' a canceled extraction shooter, signaling a retreat from that marketThe report positions Kodiak alongside 'Blackbird,' the next mainline entry, which sources describe as the start of a potential multi-game vision</p><p><a href="https://hypebeast.com/tags/far-cry" target="_blank" rel="noopener"><em>Far Cry</em></a> is reportedly recalibrating, with a new entry codenamed “Kodiak” said to have entered development at <a href="https://hypebeast.com/tags/ubisoft" target="_blank" rel="noopener">Ubisoft</a>'s Vantage Studios. According to a report from <a href="https://insider-gaming.com/far-cry-new-game/" target="_blank" rel="noopener"><em>Insider Gaming</em>'s Tom Henderson</a>, the project cleared its conception stage earlier this month and is being described by sources as highly ambitious, though it remains several years from release.</p><p>The reported move reads as a course correction after a bumpy stretch for the franchise. Kodiak is said to be built on the foundations of <em>Maverick</em>, a <em><a href="https://hypebeast.com/2025/11/far-cry-anthology-series-ordered-at-fx-for-hulu" target="_blank" rel="noopener">Far Cry</a></em> extraction shooter that was reportedly canceled, and its arrival suggests Ubisoft is stepping back from the extraction-shooter space, at least for the time being. Rather than chase that trend, Kodiak is described as an open-world shooter oriented around player choice and emergent, player-driven storytelling, a framing that leans back toward what the series has traditionally done well.</p><p>That context matters because the broader <em>Far Cry</em> pipeline has reportedly been turbulent. <em>Blackbird,</em> positioned as the next mainline installment, is said to have faced repeated internal delays, though the report suggests it has since steadied and is now tracking in a healthier direction. Notably, <em>Blackbird</em> is also reported to be gaining a multiplayer dimension that would let more than one player share its world, a meaningful departure for a series long defined by solo play.</p><p>The most telling detail may be how the franchise's future is being talked about internally. In an internal interview at Vantage Studios, Charlie Guillemot reportedly praised Blackbird and characterized it as "Act One," language that implies Ubisoft is eyeing several mainline <em>Far Cry</em> games built on similar ideas, provided Blackbird lands well with players. Read against Kodiak's parallel development, that suggests a deliberate attempt to rebuild the series into a sustained slate rather than a run of one-off entries.</p><p>For Vantage Studios, Kodiak deepens a pipeline that reportedly spans several of Ubisoft's biggest properties, sitting alongside work tied to <em><a href="https://hypebeast.com/tags/assassins-creed" target="_blank" rel="noopener">Assassin's Creed</a></em>, <em>Far Cry</em> and <em>Rainbow Six Siege</em>. Taken together, the reports sketch a publisher trying to steady one of its marquee franchises after a run of false starts, betting on open-world fundamentals over the live-service experiments that stalled. As with any pre-announcement reporting, none of it is official, and plans at this stage remain subject to change.</p><p><a href="https://hypebeast.com/2026/7/ubisoft-developing-2-new-far-cry-games-reports-rumors" title="Ubisoft Is Reportedly Developing a New ‘Far Cry’ Game Codenamed &quot;Kodiak&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27697" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=27697" />    </a></p>]]></content:encoded>
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      <title>Cristiano Ronaldo Reportedly Set to Star in His First Scripted TV Series, ‘Day 1s’</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FCristiano-Ronaldo-to-star-Drama-Series-day-1s-matthew-vaughn-Rumors-reports-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Cristiano Ronaldo is reportedly making his scripted television debut in Day 1s, a drama about a fictional UK soccer agentThe project is said to be the first series from UR•Marv, the joint venture between Ronaldo and Kingsman director Matthew VaughnDamian Lewis is reported to star as agent Stanley Dalton, with Thierry Henry and rapper Dave among the guest names</p><div>Cristiano Ronaldo is reportedly stepping into scripted television with Day 1s, a drama built around a fictional UK soccer agent. According to The Sun, the Portuguese superstar is teaming with Kingsman director Matthew Vaughn on the project, with Ronaldo set to both star and executive produce.The series, per the report, follows a fictional agent named Stanley Dalton, played by Damian Lewis, and stems from an original idea by soccer agent Darren Dein. Filming is said to have started in London. Alongside Lewis, the reported cast is stacked with recognizable names, with Thierry Henry and the rapper Dave among those set to feature. The premise has drawn comparisons to The Playoffs, a recent Globo series in Brazil about a soccer agent that starred Cauã Reymond.Day 1s would mark the first show to emerge from UR•Marv, Ronaldo and Vaughn's banner and an offshoot of Vaughn's Marv Studios that was first revealed last year. The joint venture has already completed two sports films according to its launch statement, and has said it will "embrace innovative technology, with a nod to tradition." Deadline understands the drama will be independently financed through UR•Marv. Vaughn brings a distinctive action-forward résumé to the table, having directed Lock, Stock and Two Smoking Barrels, Layer Cake and X-Men: First Class, as well as the Kingsman franchise.The reported move fits a moment of transition for Ronaldo, who is now 41 and looking ahead. He still plays for Saudi side Al-Nassr, but his international career recently ended when Portugal exited the World Cup at the round-of-16 stage, losing to eventual winners Spain. Widely regarded as one of the greatest to ever play the game, and known above all for his years at Real Madrid and Manchester United, Ronaldo now appears to be reportedly plotting a second act that runs through the screen rather than the pitch.</div><p><a href="https://hypebeast.com/2026/7/cristiano-ronaldo-to-star-drama-series-day-1s-matthew-vaughn-rumors-reports" title="Cristiano Ronaldo Reportedly Set to Star in His First Scripted TV Series, ‘Day 1s’" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:19:21 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/cristiano-ronaldo-to-star-drama-series-day-1s-matthew-vaughn-rumors-reports</link>
      <guid>https://hypebeast.com/?post=6759525</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FCristiano-Ronaldo-to-star-Drama-Series-day-1s-matthew-vaughn-Rumors-reports-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Cristiano Ronaldo is reportedly making his scripted television debut in Day 1s, a drama about a fictional UK soccer agentThe project is said to be the first series from UR•Marv, the joint venture between Ronaldo and Kingsman director Matthew VaughnDamian Lewis is reported to star as agent Stanley Dalton, with Thierry Henry and rapper Dave among the guest names</p><p><a href="https://hypebeast.com/tags/cristiano-ronaldo" target="_blank" rel="noopener">Cristiano Ronaldo</a> is reportedly stepping into scripted television with <em>Day 1s</em>, a drama built around a fictional UK soccer agent. According to <em>The Sun</em>, the Portuguese superstar is teaming with <em>Kingsman</em> director Matthew Vaughn on the project, with Ronaldo set to both star and executive produce.</p><p>The series, per the report, follows a fictional agent named Stanley Dalton, played by Damian Lewis, and stems from an original idea by soccer agent Darren Dein. Filming is said to have started in London. Alongside Lewis, the reported cast is stacked with recognizable names, with Thierry Henry and the rapper <a href="https://hypebeast.com/tags/dave" target="_blank" rel="noopener">Dave</a> among those set to feature. The premise has drawn comparisons to<em> The Playoffs</em>, a recent Globo series in Brazil about a soccer agent that starred Cauã Reymond.</p><p><em>Day 1s</em> would mark the first show to emerge from UR•Marv, Ronaldo and Vaughn's banner and an offshoot of Vaughn's Marv Studios that was first revealed last year. The joint venture has already completed two sports films according to its launch statement, and has said it will "embrace innovative technology, with a nod to tradition." <a href="https://deadline.com/2026/07/cristiano-ronaldo-drama-damian-lewis-matthew-vaughn-1237004249/" target="_blank" rel="noopener">Deadline</a> understands the drama will be independently financed through UR•Marv. Vaughn brings a distinctive action-forward résumé to the table, having directed <em>Lock, Stock and Two Smoking Barrels, Layer Cake</em> and <em>X-Men: First Class</em>, as well as the <em>Kingsman</em> franchise.</p><p>The reported move fits a moment of transition for Ronaldo, who is now 41 and looking ahead. He still plays for Saudi side Al-Nassr, but his international career recently ended when Portugal <a href="https://hypebeast.com/2026/7/portugal-heartbreaking-exit-2026-fifa-world-cup-sees-cristiano-ronaldo-tearful-final-bow" target="_blank" rel="noopener">exited the World Cup</a> at the round-of-16 stage, losing to eventual winners Spain. Widely regarded as one of the greatest to ever play the game, and known above all for his years at Real Madrid and Manchester United, Ronaldo now appears to be reportedly plotting a second act that runs through the screen rather than the pitch.</p><p><a href="https://hypebeast.com/2026/7/cristiano-ronaldo-to-star-drama-series-day-1s-matthew-vaughn-rumors-reports" title="Cristiano Ronaldo Reportedly Set to Star in His First Scripted TV Series, ‘Day 1s’" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=31020" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=31020" />    </a></p>]]></content:encoded>
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      <title>Pharrell and adidas Unveil the VIRGINIA Adistar Jellyfish in "Triple White"</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fadidas-originals-pharrell-williams-virginia-adistar-jellyfish-triple-white-campaign-image-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Name: adidas VIRGINIA Adistar Jellyfish "Triple White"Colorway: "Triple White"SKU: KH6730MSRP: $300 USDRelease Date: August 1Where to Buy: adidasPharrell Williams continues to expand one of adidas Originals’ most celebrated franchises, unveiling the reimagined Adistar Jellyfish through his VIRGINIA platform. Introduced in a crisp “Triple White” palette, the silhouette features a layered mesh upper encased in an exoskeletal cage. Its exaggerated proportions and sculptural lines are amplified by the tonal finish, while the wave‑like midsole -designed to mimic the fluidity of a jellyfish - adds dynamic movement. A glow‑in‑the‑dark effect enhances the futuristic aesthetic, positioning the sneaker as both a performance‑driven and visually striking release.Arriving after a series of highly sought‑after colorways and following recognition as Footwear News’ 2025 Shoe of the Year, the “Triple White” iteration underscores the global demand for Pharrell’s creative vision. The launch is accompanied by a campaign starring college football standout Jeremiah Smith, a choice that embodies the modern intersection of sport and culture.</div><p><a href="https://hypebeast.com/2026/7/adidas-originals-pharrell-williams-virginia-adistar-jellyfish-triple-white-campaign-image-release-info" title="Pharrell and adidas Unveil the VIRGINIA Adistar Jellyfish in &quot;Triple White&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:17:54 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/adidas-originals-pharrell-williams-virginia-adistar-jellyfish-triple-white-campaign-image-release-info</link>
      <guid>https://hypebeast.com/?post=6759440</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Footwear]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2Fadidas-originals-pharrell-williams-virginia-adistar-jellyfish-triple-white-campaign-image-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Name:</strong> adidas VIRGINIA Adistar Jellyfish "Triple White"<br /><strong>Colorway:</strong> "Triple White"<br /><strong>SKU:</strong> KH6730<br /><strong>MSRP:</strong> $300 USD<br /><strong>Release Date:</strong> August 1<br /><strong>Where to Buy:</strong> <a href="https://adidas.com/" target="_blank" rel="noopener">adidas</a></p><p><a href="https://hypebeast.com/tags/Pharrell-Williams" target="_blank" rel="noopener">Pharrell Williams</a> continues to expand one of <a href="https://hypebeast.com/tags/adidas" target="_blank" rel="noopener">adidas Originals’</a> most celebrated franchises, unveiling the reimagined <a href="https://hypebeast.com/tags/adidas-virginia-adistar-jellyfish" target="_blank" rel="noopener">Adistar Jellyfish</a> through his <a href="https://hypebeast.com/tags/virginia" target="_blank" rel="noopener">VIRGINIA</a> platform. Introduced in a crisp “Triple White” palette, the silhouette features a layered mesh upper encased in an exoskeletal cage. Its exaggerated proportions and sculptural lines are amplified by the tonal finish, while the wave‑like midsole -designed to mimic the fluidity of a jellyfish - adds dynamic movement. A glow‑in‑the‑dark effect enhances the futuristic aesthetic, positioning the sneaker as both a performance‑driven and visually striking release.</p><p>Arriving after a series of highly sought‑after colorways and following recognition as <a href="https://www.events.footwearnews.com/fnaas2025" target="_blank" rel="noopener">Footwear News’ 2025 Shoe of the Year</a>, the “Triple White” iteration underscores the global demand for Pharrell’s creative vision. The launch is accompanied by a campaign starring college football standout <a href="https://www.instagram.com/primetimejj_.4/" target="_blank" rel="noopener">Jeremiah Smith</a>, a choice that embodies the modern intersection of sport and culture.</p><p><a href="https://hypebeast.com/2026/7/adidas-originals-pharrell-williams-virginia-adistar-jellyfish-triple-white-campaign-image-release-info" title="Pharrell and adidas Unveil the VIRGINIA Adistar Jellyfish in &quot;Triple White&quot;" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48066" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48066" />    </a></p>]]></content:encoded>
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      <title>‘Michael’ Is Getting an Official Streaming Release</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FMichael-Biopic-Streaming-Release-Date-Announcement-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>The Michael Jackson biopic Michael will make its exclusive streaming debut on Starz beginning August 10The film arrives across all Starz apps and on-demand platforms, with a same-day linear premiere on the Starz channelStarz secured the film as its first exclusive streaming home following the biopic's theatrical and digital release windows</p><div>Michael, the record-breaking Michael Jackson biopic, is heading home, with Starz set as its first exclusive streaming home beginning August 10. The move caps a theatrical run that turned the Antoine Fuqua film into a genuine box office phenomenon, and it arrives with a same-day linear premiere on the Starz channel.The streaming date lands atop a run few expected the film to have. Michael opened April 24 to $97.2 million USD domestically and roughly $217 million USD worldwide, the strongest debut ever for a musical biopic, then kept climbing until it pushed past $1 billion USD globally. Along the way it overtook Bohemian Rhapsody, the Freddie Mercury and Queen film that had long held the music-biopic record at $911 million, and it also surpassed Oppenheimer to stand as the highest-grossing biopic of any kind. For Lionsgate, the picture became the studio's biggest earner in its history.That scale is striking given the film's reception. Critics were split on Michael, yet audiences responded on a different register entirely, handing it an A- CinemaScore and a 97 percent audience score on Rotten Tomatoes. The gap between the reviews and the returns has become part of the film's story, reopening a familiar debate about what mainstream audiences actually want from a biopic and how much of the result reflects Jackson's enduring cultural pull decades into his legacy.The production leaned into that legacy directly. Fuqua directs from a script by John Logan, with Graham King producing, and the casting keeps the story close to the family, as Jackson's nephew Jaafar Jackson plays the lead in his film debut, with Juliano Valdi portraying Michael as a child. The ensemble surrounds him with Colman Domingo and Nia Long as Joe and Katherine Jackson, Miles Teller as longtime manager John Branca, Kat Graham as Diana Ross and Larenz Tate as Motown founder Berry Gordy. The narrative arcs from the Jackson 5 era of the 1960s to the "Bad" tour of the late 1980s, tracing the rise that made him the King of Pop.</div><p><a href="https://hypebeast.com/2026/7/michael-biopic-streaming-release-date-announcement" title="‘Michael’ Is Getting an Official Streaming Release" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:10:02 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/michael-biopic-streaming-release-date-announcement</link>
      <guid>https://hypebeast.com/?post=6759518</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Entertainment]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FMichael-Biopic-Streaming-Release-Date-Announcement-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>The Michael Jackson biopic Michael will make its exclusive streaming debut on Starz beginning August 10The film arrives across all Starz apps and on-demand platforms, with a same-day linear premiere on the Starz channelStarz secured the film as its first exclusive streaming home following the biopic's theatrical and digital release windows</p><p><em><a href="https://hypebeast.com/tags/michael" target="_blank" rel="noopener">Michael</a></em>, the record-breaking <a href="https://hypebeast.com/tags/michael-jackson" target="_blank" rel="noopener">Michael Jackson</a> biopic, is heading home, with Starz set as its first exclusive streaming home beginning August 10. The move caps a theatrical run that turned the <a href="https://hypebeast.com/2026/2/michael-biopic-antoine-fuqua-jaafar-jackson-official-trailer" target="_blank" rel="noopener">Antoine Fuqua film</a> into a genuine box office phenomenon, and it arrives with a same-day linear premiere on the Starz channel.</p><p>The streaming date lands atop a run few expected the film to have. Michael opened April 24 to $97.2 million USD domestically and roughly $217 million USD worldwide, the strongest debut ever for a musical biopic, then kept climbing until it pushed <a href="https://hypebeast.com/2026/7/michael-jackson-first-biopic-michael-cross-1-billion-usd-gross-globally" target="_blank" rel="noopener">past $1 billion USD globally</a>. Along the way it <a href="https://hypebeast.com/2026/6/lionsgate-michael-biopic-highest-grossing-ever-news" target="_blank" rel="noopener">overtook <em>Bohemian Rhapsody</em></a>, the Freddie Mercury and Queen film that had long held the music-biopic record at $911 million, and it also surpassed <em><a href="https://hypebeast.com/tags/oppenheimer" target="_blank" rel="noopener">Oppenheimer</a></em> to stand as the highest-grossing biopic of any kind. For Lionsgate, the picture became the studio's biggest earner in its history.</p><p>That scale is striking given the film's reception. Critics were split on <em>Michael</em>, yet audiences responded on a different register entirely, handing it an A- CinemaScore and a 97 percent audience score on Rotten Tomatoes. The gap between the reviews and the returns has become part of the film's story, reopening a familiar debate about what mainstream audiences actually want from a biopic and how much of the result reflects Jackson's enduring cultural pull decades into his legacy.</p><p>The production leaned into that legacy directly. Fuqua directs from a script by John Logan, with Graham King producing, and the casting keeps the story close to the family, as Jackson's nephew Jaafar Jackson plays the lead in his film debut, with Juliano Valdi portraying Michael as a child. The ensemble surrounds him with Colman Domingo and Nia Long as Joe and Katherine Jackson, Miles Teller as longtime manager John Branca, Kat Graham as Diana Ross and Larenz Tate as Motown founder Berry Gordy. The narrative arcs from the Jackson 5 era of the 1960s to the "Bad" tour of the late 1980s, tracing the rise that made him the King of Pop.</p><p><a href="https://hypebeast.com/2026/7/michael-biopic-streaming-release-date-announcement" title="‘Michael’ Is Getting an Official Streaming Release" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=63761" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=63761" />    </a></p>]]></content:encoded>
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      <title>JAY-Z Adds Second London and Los Angeles Shows for “JAŸ-Z 30”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FJAY-Z-Adds-Second-Date-London-los-angeles-la-JAY-Z-30-Shows-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>JAY-Z has added second nights in London and Los Angeles to his "JAY-Z 30" anniversary concert seriesThe expansion follows three sold-out Yankee Stadium shows that celebrated the anniversaries of Reasonable Doubt and The BlueprintThe run caps an active 2026 for the rapper that also featured a headlining return at Philadelphia's Roots Picnic</p><div>JAY-Z has extended his "JAŸ-Z 30" anniversary concert series, adding a second night in both London and Los Angeles as demand for the run continues to build. Announced by Roc Nation, the expansion tacks a second date onto London's Tottenham Hotspur Stadium and Los Angeles' SoFi Stadium, deepening a victory lap that has doubled as a tour through three decades of his catalog.The additions extend a series built around JAY-Z's own milestones rather than a new album cycle. Earlier this July, he took over Yankee Stadium for a back-to-back trio of concerts, each framed around a different chapter of his discography. The first night honored the 30th anniversary of his seminal debut Reasonable Doubt, the second marked 25 years of The Blueprint, and the third widened the lens under an "Extra Innings" banner. Together the three shows positioned the residency as a retrospective staged at stadium scale.Those nights leaned heavily on the kind of guest list only JAY-Z can assemble. Across the Yankee Stadium run he brought out Beyoncé, Blue Ivy Carter, Eminem, Pharrell Williams, Rihanna, Fat Joe, Swizz Beatz and Slick Rick, turning the anniversary celebration into a summit of collaborators and peers. That momentum carried directly into the newly announced dates, which the label attributes to increased demand following the sold-out New York shows.The expanded schedule fits a year in which JAY-Z has steadily reasserted his live presence. He made a headlining return earlier in 2026 at Philadelphia's Roots Picnic, moving through his catalog while bringing out longtime affiliates including Beanie Sigel, Freeway, Memphis Bleek, Jazmine Sullivan, Bilal and Young Gunz. The forthcoming stadium dates now stretch that arc across the fall, with a Paris stop at Stade de France slotted between the London and Los Angeles legs.The touring push also runs parallel to a broader reflection on his career. JAY-Z is set to sit down with Rick Rubin for JAY-Z in 8, an eight-part documentary series arriving on HBO this fall, with Rubin directing and interviewing the rapper about his music, lyrics, life and creative process. Taken alongside the anniversary concerts, the project frames 2026 as a year given over to surveying a body of work three decades deep.</div><p><a href="https://hypebeast.com/2026/7/jay-z-adds-second-date-london-los-angeles-la-jay-z-30-shows" title="JAY-Z Adds Second London and Los Angeles Shows for “JAŸ-Z 30”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 08:07:05 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/jay-z-adds-second-date-london-los-angeles-la-jay-z-30-shows</link>
      <guid>https://hypebeast.com/?post=6759510</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Music]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FJAY-Z-Adds-Second-Date-London-los-angeles-la-JAY-Z-30-Shows-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>JAY-Z has added second nights in London and Los Angeles to his "JAY-Z 30" anniversary concert seriesThe expansion follows three sold-out Yankee Stadium shows that celebrated the anniversaries of Reasonable Doubt and The BlueprintThe run caps an active 2026 for the rapper that also featured a headlining return at Philadelphia's Roots Picnic</p><p><a href="https://hypebeast.com/tags/jay-z" target="_blank" rel="noopener">JAY-Z</a> has extended his <a href="https://hypebeast.com/2026/7/jay-z-30-closer-look-exhibit-nyc-reasonable-doubt-the-blueprint-album-brooklyn-manhattan" target="_blank" rel="noopener">"JAŸ-Z 30" anniversary</a> concert series, adding a second night in both <a href="https://hypebeast.com/2026/7/jay-z-30-london-september-2026-concert-date-announcement-info" target="_blank" rel="noopener">London</a> and <a href="https://hypebeast.com/2026/6/roc-nation-jay-z-30-concerts-paris-los-angeles-announcement" target="_blank" rel="noopener">Los Angeles</a> as demand for the run continues to build. Announced by Roc Nation, the expansion tacks a second date onto London's Tottenham Hotspur Stadium and Los Angeles' SoFi Stadium, deepening a victory lap that has doubled as a tour through three decades of his catalog.</p><p>The additions extend a series built around JAY-Z's own milestones rather than a new album cycle. Earlier this July, he took over <a href="https://hypebeast.com/2026/7/jay-z-smashes-yankee-stadium-attendance-record-blueprint-anniversary-show" target="_blank" rel="noopener">Yankee Stadium</a> for a back-to-back trio of concerts, each framed around a different chapter of his discography. The first night honored the 30th anniversary of his seminal debut <em>Reasonable Doubt</em>, the second marked 25 years of The Blueprint, and the third widened the lens under an "Extra Innings" banner. Together the three shows positioned the residency as a retrospective staged at stadium scale.</p><p>Those nights leaned heavily on the kind of guest list only JAY-Z can assemble. Across the Yankee Stadium run he brought out Beyoncé, Blue Ivy Carter, Eminem, Pharrell Williams, Rihanna, Fat Joe, Swizz Beatz and Slick Rick, turning the anniversary celebration into a summit of collaborators and peers. That momentum carried directly into the newly announced dates, which the label attributes to increased demand following the sold-out New York shows.</p><p>The expanded schedule fits a year in which JAY-Z has steadily reasserted his live presence. He made a headlining return earlier in 2026 at Philadelphia's Roots Picnic, moving through his catalog while bringing out longtime affiliates including Beanie Sigel, Freeway, Memphis Bleek, Jazmine Sullivan, Bilal and Young Gunz. The forthcoming stadium dates now stretch that arc across the fall, with a Paris stop at Stade de France slotted between the London and Los Angeles legs.</p><p>The touring push also runs parallel to a broader reflection on his career. JAY-Z is set to sit down with Rick Rubin for <em><a href="https://hypebeast.com/2026/6/hbo-max-rick-rubin-jay-z-in-8-documentary-series-trailer-stream" target="_blank" rel="noopener">JAY-Z in 8</a></em>, an eight-part documentary series arriving on HBO this fall, with Rubin directing and interviewing the rapper about his music, lyrics, life and creative process. Taken alongside the anniversary concerts, the project frames 2026 as a year given over to surveying a body of work three decades deep.</p><p><a href="https://hypebeast.com/2026/7/jay-z-adds-second-date-london-los-angeles-la-jay-z-30-shows" title="JAY-Z Adds Second London and Los Angeles Shows for “JAŸ-Z 30”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=68717" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=68717" />    </a></p>]]></content:encoded>
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      <title>TEATORA x BEAMS Wrap Two Functional Signatures in "Tiger Camo" Using a Near-Weightless HOVER LAYER Build</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FftTEATORA-BEAMS-2026-Collaboration-collection-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>TEATORA and BEAMS have built a two-piece collaboration around the Cartridge Shirt and Wallet Pants Resort, dressing both in an original Tiger Camo patternThe pieces use TEATORA's HOVER LAYER fabric, engineered for near-weightless lightness alongside efficient heat dissipationThe collaboration marks the first time a TEATORA special-order has adopted a print, a departure from the label's minimalist, pattern-free norm</p><div>TEATORA and BEAMS have joined forces on a two-piece capsule that reworks the Cartridge Shirt and Wallet Pants Resort, two of TEATORA's signature functional models, in an original Tiger Camo. Realized to mark BEAMS's 50th anniversary, the collaboration keeps TEATORA's engineering intact while layering in a graphic treatment the label has never applied to a special-order before.Both pieces are cut from TEATORA's HOVER LAYER series, a fabric developed around a concept of near-weightless lightness. Beyond that extreme low mass, the material is built to manage heat, venting warmth that collects inside the garment so the wearer stays comfortable across changing conditions. That combination of minimal weight and active thermal release is the technical backbone of the capsule, and it is what carries the two silhouettes from ordinary travel wear into something more considered.The Cartridge Shirt is engineered around the realities of moving with luggage. It is designed to pack down efficiently into a suitcase and to dry quickly after washing, two properties that make it a practical carry for anyone living out of a bag. The Wallet Pants Resort, meanwhile, is built with storage and security in mind, structured to hold valuables close and safe rather than loose in an exposed pocket. Both models translate function into quiet, purpose-led construction rather than visible hardware.What sets this release apart is the pattern itself. BEAMS created the original Tiger Camouflage specifically for the project and ran it across the full surface of each piece, giving TEATORA's characteristically minimal products a new expression. Applying a print to a TEATORA special-order for the first time is the collaboration's headline gesture, a way for BEAMS to fold its own fashion sensibility into a label better known for restraint. Both the Cartridge Shirt and the Wallet Pants Resort arrive exclusively in the Tiger Camo colorway.The TEATORA x BEAMS collection drops Saturday, August 1, at BEAMS Harajuku, BEAMS Men Shibuya, BEAMS Roppongi Hills and BEAMS Japan (Shinjuku), among other locations, as well as the official BEAMS online store and TEATORA Sendagaya.</div><p><a href="https://hypebeast.com/2026/7/teatora-beams-2026-collaboration-collection-release-info" title="TEATORA x BEAMS Wrap Two Functional Signatures in &quot;Tiger Camo&quot; Using a Near-Weightless HOVER LAYER Build" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Tue, 28 Jul 2026 07:55:37 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/teatora-beams-2026-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6759417</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F28%2FftTEATORA-BEAMS-2026-Collaboration-collection-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>TEATORA and BEAMS have built a two-piece collaboration around the Cartridge Shirt and Wallet Pants Resort, dressing both in an original Tiger Camo patternThe pieces use TEATORA's HOVER LAYER fabric, engineered for near-weightless lightness alongside efficient heat dissipationThe collaboration marks the first time a TEATORA special-order has adopted a print, a departure from the label's minimalist, pattern-free norm</p><p><a href="https://hypebeast.com/tags/teatora">TEATORA</a> and <a href="https://hypebeast.com/tags/beams">BEAMS</a> have joined forces on a two-piece capsule that reworks the Cartridge Shirt and Wallet Pants Resort, two of TEATORA's signature functional models, in an original Tiger Camo. Realized to mark BEAMS's 50th anniversary, the collaboration keeps TEATORA's engineering intact while layering in a graphic treatment the label has never applied to a special-order before.</p><p>Both pieces are cut from TEATORA's HOVER LAYER series, a fabric developed around a concept of near-weightless lightness. Beyond that extreme low mass, the material is built to manage heat, venting warmth that collects inside the garment so the wearer stays comfortable across changing conditions. That combination of minimal weight and active thermal release is the technical backbone of the capsule, and it is what carries the two silhouettes from ordinary travel wear into something more considered.</p><p>The Cartridge Shirt is engineered around the realities of moving with luggage. It is designed to pack down efficiently into a suitcase and to dry quickly after washing, two properties that make it a practical carry for anyone living out of a bag. The Wallet Pants Resort, meanwhile, is built with storage and security in mind, structured to hold valuables close and safe rather than loose in an exposed pocket. Both models translate function into quiet, purpose-led construction rather than visible hardware.</p><p>What sets this release apart is the pattern itself. <a href="https://hypebeast.com/2026/5/oracle-red-bull-racing-crocs-crocband-clog-classic-runner-collaboration-collection-212707-213087-release-info">BEAMS</a> created the original Tiger Camouflage specifically for the project and ran it across the full surface of each piece, giving TEATORA's characteristically minimal products a new expression. Applying a print to a TEATORA special-order for the first time is the collaboration's headline gesture, a way for <a href="https://hypebeast.com/2026/7/speedo-beams-spring-summer-ss-2026-collaboration-collection-release-info">BEAMS</a> to fold its own fashion sensibility into a label better known for restraint. Both the Cartridge Shirt and the Wallet Pants Resort arrive exclusively in the Tiger Camo colorway.</p><p>The TEATORA x BEAMS collection drops Saturday, August 1, at BEAMS Harajuku, BEAMS Men Shibuya, BEAMS Roppongi Hills and BEAMS Japan (Shinjuku), among other locations, as well as the official BEAMS online store and TEATORA Sendagaya.</p><p><a href="https://hypebeast.com/2026/7/teatora-beams-2026-collaboration-collection-release-info" title="TEATORA x BEAMS Wrap Two Functional Signatures in &quot;Tiger Camo&quot; Using a Near-Weightless HOVER LAYER Build" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=77136" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=77136" />    </a></p>]]></content:encoded>
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