The LEGO Group’s latest partnership with Pharrell Williams has cemented the brand’s legacy in the cultural realm. With creativity through play being at the core of the band’s ethos, Williams’ journey, influential career, and multifaceted talent align cohesively with its legacy, making this partnership one written in the stars.

The “Over the Moon” set — taking inspiration from the creative embracing space in his work — arrives as a rocket ship alongside a “Phriends” abacus that aims to represent all people within the range of double-sided LEGO® heads.

Following Paris’ Jean-Jacques Ndjoli breaking down his vibrant aesthetic, Hypebeast travels to New York to catch up with Keith Herron, founder of fashion label Advisry — one of the most exciting luxe streetwear brands coming out of the city.

Merging his West Coast upbringing with his current fashion-forward base in NYC, Herron discusses Williams’ influence, Advisry’s philosophy, and career while building the new “Over the Moon” set for the second episode of Stargazers.

“I believe that art mediums are all different languages of the same message, and that message is the specific, artistic perspective of whoever’s creating [it].”

Drawn to “the community aspect of streetwear,” the pioneering brands of the 2000s and 2010s served as a beacon of inspiration for Herron. The self-taught designer tried his hand at various softwares during his pre-teen years, perfecting his craft as well as discovering his aesthetic, before launching Advisry.

“My initial reference points were what Pharrell [Williams] and Nigo were doing in the early 2000s,” Herron recalls of the time he launched his brand and began to gain traction. “People would ask, ‘Who’s your favorite designer?’ I’d say Pharrell, and that was very confusing for some people, like ‘How is a music producer your favorite designer?’ It’s funny that now he’s the creative director of the largest fashion house in the world, and it makes total sense to everyone.”

For the California-raised, New York-based creative, merging both coasts’ distinctive style forms the foundation of the label’s offering. “I wanted to translate California’s ‘cool ease’ of wear to the way people dressed in New York — which is very much higher fashion — where you wear your statement pieces to the grocery store, but finding a way to make that comfortable,” he explains. Describing the aesthetic as “easy luxury,” Herron studied his predecessors as well as the cultural landscape to craft his own lane where “the predominant philosophy of the late 2010s was bringing street to runway,” while “Advisry operates the opposite way.”

Finding synergy between taste palettes as well as designing for the dynamic, on-the-go lifestyles of artists like himself is what he hopes to achieve. “That exists in three modes,” he begins. “The craft, things that are super easy to wear, very mindlessly stylish; performance, it’s a statement and you want to pop out in something; and celebration is more so what you’re wearing when you want to walk down the red carpet after you finish the work that you just did in those other phases.”

While garment design is his primary outlet, Herron takes an open-minded approach to the arts and works on various mediums to satisfy his creative needs. Having initially experimented with filmmaking, he views it as not so different from fashion where it’s “just told through a different lens,” explaining, “I believe that art mediums are all different languages of the same message, and that message is the specific, artistic perspective of whoever’s creating [it].”

The mentality of broadening one’s horizons to foster boundless creativity informs Herron’s practice. “Removing limitations,” he says, is the start of all his ideas. “Nothing’s off the table and always being down to explore, have new experiences, and allow those new ideas to come.” Viewing his process from a wholly diverse lens where anything, from any disciple, can inspire his designs, these limitless creations have brought Advisry to the forefront as one of the most exciting brands of recent years.

“His legacy is trailblazing for multi-hyphenate creatives and for [those] who want to do more than what boxes society says they’re meant to be in.”

Similarly to Ndjoli, curiosity is the first step to achieving a desired outcome. “It is very much a childlike perspective,” he says. “You want to be curious about every single thing, it’s an exploration phase. Not all of them are hits. Some of them are misses but the most fun part is discovering what little elements you like from those misses to make the hits even stronger.”

Once ideas are conceived and mapped out, finding the intersection between disciplines is the next stage of importance, and Williams’ career laid the foundations for infinite possibilities. “Pharrell’s footprint on culture is unmatched. He is one of the most influential people to live and his impact on culture transcends music and fashion,” he expresses. “He’s achieved everything on the highest scale of culture. His legacy is trailblazing for multi-hyphenate creatives and for [those] who want to do more than what boxes society says they’re meant to be in.”

Describing Williams as a “very bold risk taker” whose ideas are “revolutionary,” it’s the meticulous execution that goes into packaging groundbreaking thoughts “in a way that people can digest easily” which Herron holds in high regard. Whether it’s debuting in music through alternative hip-hop, dominating fashion, collaborating with some of the greatest minds, or unexpectedly launching a skincare brand, Williams’ longevity is built on understanding, and dictating, cultural capital.

His extensive accolades, however, are the definition of perseverance and staying true to yourself, and Herron appreciates that any successes, no matter how big, doesn’t come without learning from failures. “I feel like his journey has taken a lot of twists and turns and it’s always inspiring to see artists take risks and take different directions in their career,” he explains on Williams’ career. “It’s very inspiring to remain consistent with your specific vision because if you do that, then it could lead to a long career.”

“…its modular nature allows people to build whatever they want, no matter what the instructions do, which I believe is a great analogy for life itself.”

As well as how curiosity leans into fostering creativity, play works in the same way to “keep creativity fun” and the LEGO® ethos, products, and ecosystem encourages that aspect. “Art can have a very serious message, but sometimes it can just be playful and a fun time for people to interact with,” Herron says. Having played with, and bought into the brand since a child, “its modular nature allows people to build whatever they want, no matter what the instructions do, which I believe is a great analogy for life itself.”

“Pharrell decided to create something that was very imaginative, very out of this world, something that can only exist within this medium,” he says of how this collaboration didn’t come as a surprise. “It’s also fun. Above all, that’s what matters the most.”

Spotlighting the diverse, and inclusive, nature of the “Phriends” abacus feature that’s about “embracing our differences,” Herron praises the addition and adds, “It seems like every single person is represented in this.” What impressed the creative the most is how the smallest details also didn’t go unnoticed, such as incorporating Atlantis Apartments — an apartment building in Williams’ hometown of Virgina — on the spaceship, and how Williams’ overall vibe shone through the LEGO Group’s signature set.

Watch the full Stargazers campaign with Keith Herron above. For more information and to shop the new “Over the Moon with Pharrell Williams” set, visit the LEGO® website.