Andrés Reisinger Creates Surrealist Installations for Buildings in Five Cities

Designer Andrés Reisinger has unveiled his latest digital installation, which sees a number of buildings across Tokyo, London, New York, Paris, and Rome dressed in blush pink facades.

Named “Take Over”, the project has taken Reisinger across the globe, blurring the lines between reality and his own imagination. Across the series, buildings in the cities – perhaps deemed somewhat unremarkable or lesser-noticed – are given a blush-pink glow-up in the form of textured fabrics.

Across each image, facades are transformed from simple stone and brick into billowing pink textures. Reisinger’s somewhat abstract rationale of the project links it to the intrigue we may notice, when someone stands out among a crowd of normality. “Have you ever encountered a gentlelady in a pink fur coat? She is intriguing, a visual experience that teases a fashion show or some other type of ‘in real life’ experience. Instead of following the white rabbit, follow the pink lady, in whatever realm she might take you,” he says.

Each design created by Reisinger is inspired, in part, by attributes he associates with the respective cities. Paris’ buildings are doused in refined minimalism; New York’s become “performative” with giant balls of fluff taking center stage; Tokyo’s take on majestic proportions which are clean and simple in their execution; London is layered up with textures; and Rome, he says, is dressed in “cloaks” inspired by the glamour of Cinecittà movies.

Take Over is typical of Reisinger’s work, which often makes use of soft pink hues, and asks the viewer to question “what is reality?”. The designer, who moved into his new studio last year, founded his practice in 2018, and quickly found fame off of the back of his viral Hortensia chair.

Take a tour of the Reisinger’s latest project above, and for more design – check out these uniquely designed homes you can rent for a US getaway.