Calvin Klein has unveiled a new series of visuals, curated in collaboration with Hypebeast, celebrating its iconic Monogram logo.
The film unites four pioneering, multi-faceted artists from across Europe – each boasting a distinct aesthetic – to offer an insight into their creative journeys. Inspired by the minimalism of Calvin Klein’s Monogram T-shirt collection, they provide their own reinterpretation of the iconic CK logo. Assembling in a warehouse in the U.K., the four creatives are met with a monumental all-white structure and tasked with bringing their unique flavor to each side of a cubed canvas.
For Ethiopia born, Milan raised Rediet Longo (aka RED) his introduction to graffiti captured the essence of the art form — rebellion. Now a seasoned artist, RED travels the world, fusing his African heritage with his Italian surroundings to create pieces that transcend categories. Art is a language, and translating ideas onto canvases informs his ethos. “My approach is to not think about it and let my hands do the talking,” he explains. Rafaella Braga shares a similar sentiment. Drawing inspiration from the street art culture of her South American roots, she brings a level of carefully controlled chaos to her pieces. “I just try to be true to myself when I look at a blank canvas,” she says. “I see it as a door that opens many possibilities.”
Bringing a unique perspective to the film, Parisian graphic designer Maïte Marque’s vibrant illustrations draw from the worlds of surrealism and Japanese animation. Representation is the center of Marque’s design, expressed through connecting her laptop and projecting her work onto the side of the canvas. However, reimagining Calvin Klein’s “iconic and very simple typography” through her lens was an enriching experience.
Inspired by the Saturday morning cartoons of his childhood, British painter Alfie Kungu delivers a bright and playful element to his work. Experimenting with the shapes and structures of the letters “CK” Kungu creates a feeling of nostalgia with his piece. Speaking on the importance of authenticity through style he says, “Your style is just the way that you make work. If you do things authentically then that’s the best way for your true self to shine through.”