Kim Kardashian's SKIMS Launch Earns $2 Million USD Within Minutes

The celebrity is currently working on restocking inventory.

Fashion 
20,191 Hypes 22 Comments

Kim Kardashian‘s newly re-named solutionwear line SKIMS had an overwhelmingly successful launch. TMZ reports that the thousands of items available for sale nearly sold out in the blink of an eye, and there was so much traffic on the website that it crashed, resulting in a one-hour launch delay. The SKIMS frenzy resulted in a reported $2 million USD in sales in just a few minutes, with nothing retailing for over $100 USD.

TMZ notes that these sales numbers are “unprecedented for shapewear and undergarment brands” and that by comparison, Spanx made a total of $4 million USD in sales over the span of its entire first year in business. To be fair, however, Spanx was founded prior to social media in 1998, and the brand was not created by a celebrity with as huge of an influence as Kim Kardashian. SKIMS has largely been promoted via Kardashian’s social media channels, with her Instagram page alone engaging a fanbase of around 147 million people.

In a recent Instagram post, Kardashian stated that her and her team are “working overtime to get everything restocked ASAP.” She also noted that her longterm goal is to “get our business to a point where we can make my shapewear and essential underwear items available and accessible always,” which is similar to her husband Kanye West’s vision for his brand YEEZY. If sales continue to match those from its release date, however, it may be awhile before wider access to SKIMS becomes a reality.

In other fashion news, Louis Vuitton has extended its retrospective “Louis Vuitton X” exhibition in Beverly Hills.

Read Full Article

What to Read Next

Kim Kardashian Poses in Late Night Intimates for New Stretch Satin SKIMS Campaign
Fashion

Kim Kardashian Poses in Late Night Intimates for New Stretch Satin SKIMS Campaign

Featuring a bold hard pendant designed by Veneda Carter.

Social Media Made Kim Kardashian Famous... And a Billionaire
Fashion 

Social Media Made Kim Kardashian Famous... And a Billionaire

A dive into Kim Kardashian’s modern influencer marketing strategy that is now the blueprint for brand success.

SKIMS Steps Into Shiny Stones With Swarovski Collaboration
Fashion

SKIMS Steps Into Shiny Stones With Swarovski Collaboration

The SKIMS takeover continues. 


SKIMS Named the Official Underwear Partner of the NBA
Fashion

SKIMS Named the Official Underwear Partner of the NBA

The brand will show up in “unexpected ways” at the league’s marquee events to drive further demand.

Major Lazer Taps J Balvin, El Alfa for Lively "Que Calor" Single
Music

Major Lazer Taps J Balvin, El Alfa for Lively "Que Calor" Single

Along with a vibrant music video.

Reginald Sylvester II Displays Chair Inspired By His Mom at NYC's R & Company
Design

Reginald Sylvester II Displays Chair Inspired By His Mom at NYC's R & Company

As part of the exhibition “Chairs Beyond Right & Wrong.”

Saturdays NYC & Medicom Toy Introduce a Wetsuit-Wearing BE@RBRICK
Design

Saturdays NYC & Medicom Toy Introduce a Wetsuit-Wearing BE@RBRICK

Celebrating the 10-year anniversary of Saturdays NYC.

The NTWRK’s Next Drawings Feature Two Matthew Senna-Designed Jordan Sculptures
Footwear 

The NTWRK’s Next Drawings Feature Two Matthew Senna-Designed Jordan Sculptures

Presented by NTWRK
Available to two lucky winners for $100 USD.

"Van Gogh and His Inspirations" Take over the Columbia Museum of Art
Art

"Van Gogh and His Inspirations" Take over the Columbia Museum of Art

Spotlighting works by 30 artists who influenced van Gogh.


Eckhaus Latta SS20 Delves Into Delicate Territory With Eyelet, Netting and Sequins
Fashion

Eckhaus Latta SS20 Delves Into Delicate Territory With Eyelet, Netting and Sequins

Mike Eckhaus and Zoe Latta take a softer approach this season.

Dukes Cupboard is Bringing Vintage Designer & Sportswear Goods to Amsterdam
Fashion

Dukes Cupboard is Bringing Vintage Designer & Sportswear Goods to Amsterdam

The pop-up store will take over a Patta-owned space on September 21-22.

Jidenna Shares Why African Music in Pop Culture Is Important
Music 

Jidenna Shares Why African Music in Pop Culture Is Important

He also discusses his evolution as an artist.

LVMH Backs Tech that Identifies Fake Luxury Handbags in Under Four Seconds
Tech & Gadgets

LVMH Backs Tech that Identifies Fake Luxury Handbags in Under Four Seconds

A step towards combating the thriving counterfeit market.

1017 ALYX 9SM Drops Signature Chest Rig in "Camo Green"
Fashion

1017 ALYX 9SM Drops Signature Chest Rig in "Camo Green"

Complete with leather trims and signature buckle fastenings.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.