Joe Kay Believes Soulection Is a Way of Life

The co-founder, head of A&R and radio host details how he used a $20 mixing program to turn Soulection into a global phenomenon.

listen
Joe Kay Believes Soulection Is a Way of Life
MIC/LINE
9,674 Hypes 7 Comments

MIC/LINE is HYPEBEAST Radio‘s music-centric show that looks to deliver in-depth conversations with your favorite artists, digging into their origin stories and asking the questions you want answered. For this week’s episode, we sit down with Soulection co-founder, Joe Kay.

What is now a label, global community and wildly popular radio show, Soulection began in 2011 by the SoCal native, Joe Kay, who currently serves as head of A&R and host of their radio platform. Known for their eclectic roster of talent, Soulection has been a pioneer for a new sound, supporting a blend of DJ’s and producers blending genres such as hip-hop, r&b, afrobeats, neo-soul, jazz, trap and more.

Joe Kay was an avid music lover who was obsessed with finding new music. His love for J Dilla led to discovering Stones Throw Records, which eventually led to artists like Flying Lotus and the then underground scene of Low End Theory. Upon high school graduation in 2007, Joe bought a $20 mixing program and began curating music and hosting a popular podcast called Ill Vibes.

“People thought I had weird taste in music and just kinda laughed. They didn’t believe in it because it was so alternative, but I didn’t care. I just kept pushing it, even though the people around me didn’t get it.”

Soon after Joe came up with the idea of Soulection alongside Giullaume Bonte, known as “96,” and Andre Power and it was launched in January 2011. No Bandcamp or SoundCloud at the time and only a splash page and zip file of the radio show, they received 5000 downloads in their first compilation all through organic outreach.

While momentum hit speed internationally before it did in the US, the radio show became a hit on SoundCloud eventually earning a cult following. Now nearly eight years, 400 shows, a festival, world-touring concert and an Apple Beats 1 partnership later, Soulection has become a staple in today’s music industry. Most recently, they announced their Los Angeles residency along with Joe’s 4-hour set tour coming this fall. Reflecting on his career, Joe admits that despite the stress of work he always believes “there’s a bigger picture in music.”

Keep up with everything HYPEBEAST Radio and subscribe to MIC/LINE on Apple Podcasts, Soundcloud, Spotify, Stitcher, Overcast or wherever else you enjoy your podcasts. Feel free to reach out to our host, Manny, on Twitter at @ECM_LP and follow HYPEBEAST Music for more original content and music news.

Read Full Article

What to Listen to Next

Introducing Our Newest Podcast Series: The HYPE Report

Introducing Our Newest Podcast Series: The HYPE Report

On this weekly show, HYPEBEAST editors sit down and analyze the most important news from the past 7 days.

Listen
7,184 Hypes 2 Comments

Trippie Redd Believes in Speaking Things Into Existence

Trippie Redd Believes in Speaking Things Into Existence

The multi-genre artist discusses his creative process, rock music, anime and much more.

Listen
10,185 Hypes 4 Comments

jeffstaple Thanks Listeners for Five Seasons of Business of HYPE

jeffstaple Thanks Listeners for Five Seasons of Business of HYPE

As we prep for Season 6, we wanted to thank our listeners and team, as well as bring to attention our other podcast series.

Listen
3,660 Hypes 4 Comments

BbyMutha Is Sick of the Bullsh*t

BbyMutha Is Sick of the Bullsh*t

The rapper discusses her latest project, touring with Earl, motherhood stereotypes and much more.

Listen
6,220 Hypes 7 Comments

Introducing Our Newest Podcast Series: The Anthropology

Introducing Our Newest Podcast Series: The Anthropology

In this five-episode series, journalist Tiffany Godoy dives into the history and impact of Slam Jam.

Listen
9,366 Hypes 3 Comments


More ▾

What to Listen to Next

Lil Wayne Values The Importance of a Rap Family

Lil Wayne Values The Importance of a Rap Family

Debuting his recent American Eagle collaboration, he also details the state of music, sports and much more.

Listen
14,417 Hypes 13 Comments

A$AP Ferg On Working Smarter Not Harder

A$AP Ferg On Working Smarter Not Harder

The multifaceted creative talks inspiration, money moves, future plans and much more.

Listen
8,585 Hypes 5 Comments

Flying Lotus Reminds Us to Seize Each Day

Flying Lotus Reminds Us to Seize Each Day

Coming off his latest album ‘Flamagra,’ he talks music production, learning piano, Adult Swim and more.

Listen
4,387 Hypes 1 Comments

Sneaker Freaker's Woody Believes Every Shoe Has a Story

Sneaker Freaker's Woody Believes Every Shoe Has a Story

From a small zine for friends, to a global publication now operating a print magazine, digital news site and creative agency, Woody details it all.

Listen
4,959 Hypes 2 Comments

Lupe Fiasco Breaks Down How Martial Arts Impacted His Life

Lupe Fiasco Breaks Down How Martial Arts Impacted His Life

The rapper talks about his docu-series ‘Beat N Path,’ growing up as a martial artist, music and much more.

Listen
10,889 Hypes 7 Comments

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
Episode Transcript

Joe Kay Believes Soulection Is a Way of Life

The co-founder, head of A&R and radio host details how he used a $20 mixing program to turn Soulection into a global phenomenon.