Rich Brian Delves Into the Design Process for 88rising's Collaboration With GUESS
“I will acquire the highest level of drip.”
Teasing its latest collection with the American fashion brand, GUESS, Rich Brian of 88rising tours the fashion imprint’s HQ as the offering’s “designer.”
Lampooning the process of creating the pieces with his comedic presence, the Amen artist treks throughout facility showcasing the breadth of the imprint’s design capabilities. Throughout the excursion, he was given a privy view of the label’s historic archives and even took part in a bit of hijinx with label mate No No and CEO Sean Miyashiro, who interrupted his own personal goals to”acquire the highest level of drip.” A few of the garments made an appearance and showcased aesthetical reference to the music group and psychedelic graphics. Breaking from the humor, Brian divulged that the brand’s iconicism has been held in regard to him and his family.
Watch the process video above, and be sure to cop the capsule dropping November 8 on HBX.
