A Full Inside Look at Off-White™'s EM PTY GALLERY in New York City

Complete with lush setting and closer product views.

Fashion  
25,410 Hypes 0 Comments

Off-White™ just officially opened the doors to its new New York City outpost in the heart of SoHo. Known as the EM PTY GALLERY — which was also seen as a pop-up in Paris during the city’s Fashion Week — the retail space is a grand view of Virgil Abloh‘s interior design plan for his popular label. Abloh explains in an interview with Vogue that “the brand is not just about buying the clothes,” but rather more about the experience one has in an Off-White™ store, “the crescendo of the Off-White™ language” and therefore each of his stores are created specifically for the culture they live in.

While London, Manchester, Shanghai, Beijing, Hong Kong, Seoul, Tokyo, Singapore, and Toronto already have their own city-specific Off-White™ shops, New York is finally lucky to get its own Soho/Manhattan-inspired Off-White™ gallery space where you can go in to enjoy — and if you wish — buy the art. The gallery will host works by up and coming artists to which the clothes will complement the artwork.

HYPEBEAST was on location to shoot the entire space. Take a look at our images above and make sure to visit when in the area.

Off-White™ EM PTY GALLERY
55 Mercer St.
New York, NY 10013,
U.S.A.

Read Full Article
Image Credit
Eddie Lee/HYPEBEAST
More

What to Read Next

Norse Projects Upgrades Its Outerwear With a New GORE-TEX Capsule Collection
Fashion

Norse Projects Upgrades Its Outerwear With a New GORE-TEX Capsule Collection

Prepare for the Danish winter.

The Nike Air Max 97 Ultra Gets an "Iced Jade" Colorway
Footwear

The Nike Air Max 97 Ultra Gets an "Iced Jade" Colorway

Endless choices of colorways you can choose from.

WHIZ LIMITED Unveils Its 2017 Fall/Winter "URBAN: TECH" Collection
Fashion

WHIZ LIMITED Unveils Its 2017 Fall/Winter "URBAN: TECH" Collection

Utility without compromise.


Learn More About 'The Defenders' From the Stars Themselves in New Featurette
Entertainment

Learn More About 'The Defenders' From the Stars Themselves in New Featurette

Ahead of the show’s debut this week.

Babylon LA Drops a New Round of Print-Heavy T-Shirt Designs for the Summer Season
Fashion

Babylon LA Drops a New Round of Print-Heavy T-Shirt Designs for the Summer Season

Shot by Babylon’s co-owner himself.

Lil Peep Releases Debut Album 'Come Over When You’re Sober (Part One)' Two Weeks Early
Music

Lil Peep Releases Debut Album 'Come Over When You’re Sober (Part One)' Two Weeks Early

“In response to the demand of his fans.”

More ▾