Well, HTC made a rap video. With so many moving parts in this piece, it’s hard to know exactly what to address, so we’ll give you the facts. The Taiwanese tech behemoth tapped Jersey City rap group P.M. Dawn – which drew moderate attention in the early 1990s – to create a song hyping up the HTC One M8. The result though, was something much more: shots were fired at rival companies Apple and Samsung, with “emcee” Greg Carr (nephew of former group member Prince Be) delivering the bars. Watch the video above and be sure to leave comments below.