Dior Finally Ends Its E-Commerce Embargo
The fashion house takes things slow with a holiday pop-up shoe shop.
As one of the final giant luxury fashion houses to lift the embargo on the e-commerce front,
The retail experience and relationship building between our expert sales associates and our clients is really important to us. To be quite frank, we don’t know how that relationship would build online. I have got people in the stores who know exactly who their client is. We have programs in stores for initiating and engaging new clients. We do that really well. When we find that experiential relationship connection and how to do that online, we’ll jump in with both feet. Right now, we’re a very high-end luxury brand, our price points are very high and that relationship experience is our top strategic priority.