Naturel discusses the need for a push towards fine art and the modernization of artistic concepts. He notes that he always felt he was working with a physical medium despite using programs such as Illustrator to create his pieces so he moved to a more malleable art form, quite literally. He references his artistic influences as Hennessy and Nike products, likening them to Marilyn Monroe as inspiration for Andy Warhol and the apple to René Magritte. He wants to communicate his message to an entire generation born into pop culture in a way that is capable of influencing them too. Watch the video to see Naturel convey his message to the masses.
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