uniform experiment 2014 Spring/Summer Collection Video

Following the preview to uniform experiment‘s 2014 spring/summer collection, the Japanese label presents this video highlighting the upcoming collection. With comfort and functional aesthetics at its core, the short video flaunts the label’s ready-to-wear style via a bike ride across town. Little is revealed on the collection, yet lightweight pieces such as the zip-up hoodie and classic white tee reinforces the label’s simple yet stylish approach under Hirofumi Kiyonaga‘s direction. Keep an eye out for the collection to hit uniform experiment stockists in the near future.