Spike Lee Stars in "The King of New York" NBA Spot

It seems only fitting that Spike Lee stars in the latest NBA BIG commercial appropriately titled “The King of New York.” Recalling days of yesteryear when he didn’t have the posh floor seats we’ve all become accustomed to seeing him sit in, Lee speaks on the days when Bernard King dominated the Garden. The well-executed commercial spot closes with hints that the changing of the guard has now firmly placed Carmelo Anthony on the throne.