In kicking off the new year, Nike is embarking on a new campaign which challenges athletes all across the world to inspire themselves as well as others. You may have already noticed several well-known sports figures disclosing their 2012 goals via Twitter, as highlighted through Nike’s recently formulated Twitter and #MAKEITCOUNT hash tag. An additional dimension also includes the #HOWTOMAKEITCOUNT official photographer 13thWitness sharing photos and inspirational quotes till January 3, 2012. To further promote the series of “new year’s resolutions,” they have released an initial teaser footage, which features respected athletes over several disciplines. You can expect additional videos to follow by keeping track through @Nike‘s Twitter account.
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