The Tenderloin Project

Headed by Sean Desmond and John Elliott, The Tenderloin Project takes a rarely seen

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Headed by Sean Desmond and John Elliott, The Tenderloin Project takes a rarely seen street-level look into San Francisco’s infamous neighborhood, The Tenderloin. The subject matter delves into the everyday struggles of the area’s people. Proceeds from this video project will go directly to help the community of homeless. Black Scale’s Mega offers his own words below.

A few months back in April we introduced The Tenderloin Project to our friends, families and the viewers of our blog. Sean Desmond and John Elliott are the masterminds behind this amazing project that takes us on a journey through the everyday struggle through one of San Francisco’s most infamous neighborhoods. Sean Desmond and John Elliott asked us to be a part of the project and we felt it was an amazing opportunity to join forces and showcase their amazing work as a collaboration through our line. All the proceeds will be donated to the Tenderloin District to help build the community for the homeless. Hope exists and giving back to the community a little at a time makes a difference. This is our start. In the next coming weeks we will have more information on the event and the products that we will be releasing.

“The Tenderloin Project” is an ongoing artistic endeavor focused on one of San Francisco’s most marginalized neighborhoods, The Tenderloin. Utilizing the interactive mediums of photography and film, we aim to capture a compelling and honest portrait of this diverse community.

With living exhibitions that will travel through San Francisco, Los Angeles and New York the project will be showcased in a variety of outlets, creating access for a range of viewers to see these intimate, yet objective images, and to understand what life is like in the Tenderloin.

The project will culminate in publishing the images in book form, with proceeds from the sales being donated to organizations that promote and give access to art in the Tenderloin. This, we feel, will allow our project to live on for years and generations to come in the form of art within the community.”

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