Pharrell Williams presents Element X Brooklyn Machine Works

We recently caught up with Element’s Johnny Schillereff alongside BMW’s founder Joe Avedisian and co-owner Pharrell Williams for further insight into their project.

By
208 Hypes 0 Comments

Highly respected in the world of skateboarding and BMX, Brooklyn Machine Works brings forth their expertise in bike-making with a fusion of skate meets BMX alongside long-time skateboarding brand Element. Collaborating further on this upcoming joint venture, both entities landed in Los Angeles for an exclusive session, showcasing a collection which boasts both a bike and apparel lineup. Marking this special occasion we caught up with Element’s Johnny Schillereff alongside Brooklyn Machine Works founder Joe Avedisian and famed musician/designer/co-owner Pharrell Williams for further insight into the project.

Director: Daniel Ahn

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1149 Users Online

What to Read Next

Hall of Fame New Era Size Caps
Uncategorized

Hall of Fame New Era Size Caps

Taking a playful concept to the design table, Los Angeles-based hat purveyors Hall of Fame

CLS Regiment Tie Shirt
Uncategorized

CLS Regiment Tie Shirt

Sticking to their clean-cut aesthetic, CLS drop a new Regiment short-sleeve button-down shirt

n.d.c made by hand 2009 Fall Footwear
Uncategorized Footwear

n.d.c made by hand 2009 Fall Footwear

With almost a decade of existence n.d.c made by hand (nom de code), continues marching forth in


Supra NS Skytop & Indy Pony Hair & Wildlife Pack
Uncategorized Footwear

Supra NS Skytop & Indy Pony Hair & Wildlife Pack

Adding even more wild interpretations to their popular line of NS footwear, Supra release their

Clipse feat. Pharrell - I'm Good (Video)
Uncategorized

Clipse feat. Pharrell - I'm Good (Video)

When The Clipse split with their long time label, Jive, and the super producers who have

nonnative 2009 Fall/Winter Collection Lookbook
Uncategorized

nonnative 2009 Fall/Winter Collection Lookbook

Japanese contemporary brand nonnative offers a closer look into their new collection for

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.