Pharrell Williams presents Element X Brooklyn Machine Works

We recently caught up with Element’s Johnny Schillereff alongside BMW’s founder Joe Avedisian and co-owner Pharrell Williams for further insight into their project.

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Highly respected in the world of skateboarding and BMX, Brooklyn Machine Works brings forth their expertise in bike-making with a fusion of skate meets BMX alongside long-time skateboarding brand Element. Collaborating further on this upcoming joint venture, both entities landed in Los Angeles for an exclusive session, showcasing a collection which boasts both a bike and apparel lineup. Marking this special occasion we caught up with Element’s Johnny Schillereff alongside Brooklyn Machine Works founder Joe Avedisian and famed musician/designer/co-owner Pharrell Williams for further insight into the project.

Director: Daniel Ahn

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