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Wish 2013 Spring/Summer “Woodland Camo” Snapback Pack

StyleComments ⋅ Jul 18, 2013
For its latest headwear release, Atlanta’s Wish opted for one of the more timeless and distinctly American camo motifs out there: Woodland Camouflage. Originally issued to United States Marines, soldiers, airmen, and sailors in 1981 and subsequ...

Wish: En Noir 2013 Spring/Summer Editorial

StyleComments ⋅ May 7, 2013
For Spring/Summer 2013, Atlanta-based streetwear purveyor Wish has delivered an editorial dedicated to the latest En Noir offerings. With all-black everything motifs at its epitome, the editorial features a list of caliginous profiles, with black ton...

Wish 2013 Spring/Summer Paisley T-Shirt Collection

StyleComments ⋅ Apr 18, 2013
Atlanta-based Wish has just released two Paisley T-shirts for the Spring/Summer 2013 season. Available in black or white editions, the T-shirts maintain a simplistic balance between the base color and the ornate paisley pattern contained within the...

Wish x 10.Deep 2013 “BY ANY MEANS NECESSARY” T-Shirt

StyleComments ⋅ Feb 18, 2013
In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of Wish’s ‘Black History Month,’ the Atlanta-based retailer offers a new rendition of 10.Deep’s 2009 spring collection T-shirt...

Wish Black History Month “Key Players” Video

StyleComments ⋅ Feb 9, 2013
Following a look at the Atlanta-based spot’s Black History Month “Key Players” collection for 2013, Wish provides another look at the capsule by way of a video lookbook. Set to ATLiens’ “13th Floor/Growing Old” by...

Wish 2013 Spring Black History Month “Key Players” Lookbook

StyleComments ⋅ Feb 7, 2013
Atlanta’s Wish Atlanta is an amalgamation between cutting-edge streetwear and sophisticated conceptual high-end designers. The shop’s latest in-house release arrives via their latest Black History Month-influenced collection. Aptly titled...

Essentials: Frank Cooke of Wish

StyleComments ⋅ Feb 4, 2013
If you’re reading this website and if you’ve ever made a trip to Atlanta, there is a high probability you’ve stopped through Wish Atlanta. Largely responsible for the creative direction and progression of the Southeast boutique over...

Wish: En Noir 2012 Fall/Winter Editorial

StyleComments ⋅ Nov 22, 2012
During his earlier tenure working underneath the Black Scale umbrella, En Noir head designer Rob Garcia was able to earn his stripes off the strength of the often caliginous and heavy street influences of the mainstay label. Since putting in work for...

Wish x Reebok “American Fun” Pump Omni Lite

StyleComments ⋅ Oct 2, 2012
Paying homage to the the beloved pastime of countless summer barbecues and collegiate house parties across the country, Atlanta’s Wish has teamed up with Reebok for a beer pong-inspired “American Fun” take on the Pump Omni Lite. Dra...

Wish x KAWS 2012 Collaboration T-Shirt

StyleComments ⋅ Feb 7, 2012
About a week ago we announced the impending collaboration between celebrated artist, KAWS, and the Atlanta-based purveyor of cutting edge fashions, Wish. Today we present to you the final details and release information. In conjunction with the openi...

Wish x KAWS 2012 Collaboration Announcement

StyleComments ⋅ Jan 31, 2012
With the anticipation building for the forthcoming “Down Time” exhibition at the High Museum of Art, the latest announcement gives nod to an impending collaboration between storied artist KAWS and Atlanta-based retailer Wish. While few de...

Wish x Stussy 5-Year Anniversary Collection

StyleComments ⋅ Dec 16, 2011
In celebration of their 5-year anniversary, Atlanta-based luxury streetwear retailer Wish collaborated with Stussy to create a limited-edition crewneck and tee. For this small capsule collection, the retailer is offering items using custom-curated &#...

Wish x Publish Wellsworth Pants

StyleComments ⋅ Nov 24, 2011
In celebration of their fifth anniversary, Atlanta-based retailer Wish has partnered up with Publish Brand to create a series of exclusive projects. First to be released is the Wellsworth Pant. Steering away from traditional camouflage prints, they&#...

Wish x The Hundreds Player Snapback

StyleComments ⋅ Jul 7, 2011
Teaming up with The Hundreds, Wish took inspiration from the Atlanta-based public transit, MARTA, for their Player co-lab snapback. Incorporating the three staple colors from the MARTA logo, Wish outlined The Hundreds block font in yellow with &#...

Wish x New Era “All-State” Fitted

StyleComments ⋅ Dec 20, 2010
Atlanta-based retailer Wish releases two colorways in its All-State New Era 59FIFTY for Holiday 2010. Taking from collegiate/team inspiration, the hats are made from premium melton wool in either grey or black with varsity double-stitching along...