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Wish 2013 Spring/Summer “Woodland Camo” Snapback Pack

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For its latest headwear release, Atlanta’s Wish opted for one of the more timeless and distinctly American camo motifs out there: Woodland Camouflage. Originally issued to United States Marines, soldiers, airmen, and sailors in 1981 and subsequ...

Wish: En Noir 2013 Spring/Summer Editorial

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For Spring/Summer 2013, Atlanta-based streetwear purveyor Wish has delivered an editorial dedicated to the latest En Noir offerings. With all-black everything motifs at its epitome, the editorial features a list of caliginous profiles, with black ton...

Wish 2013 Spring/Summer Paisley T-Shirt Collection

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Atlanta-based Wish has just released two Paisley T-shirts for the Spring/Summer 2013 season. Available in black or white editions, the T-shirts maintain a simplistic balance between the base color and the ornate paisley pattern contained within the...

Wish x 10.Deep 2013 “BY ANY MEANS NECESSARY” T-Shirt

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In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of Wish’s ‘Black History Month,’ the Atlanta-based retailer offers a new rendition of 10.Deep’s 2009 spring collection T-shirt...

Wish Black History Month “Key Players” Video

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Following a look at the Atlanta-based spot’s Black History Month “Key Players” collection for 2013, Wish provides another look at the capsule by way of a video lookbook. Set to ATLiens’ “13th Floor/Growing Old” by...

Wish 2013 Spring Black History Month “Key Players” Lookbook

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Atlanta’s Wish Atlanta is an amalgamation between cutting-edge streetwear and sophisticated conceptual high-end designers. The shop’s latest in-house release arrives via their latest Black History Month-influenced collection. Aptly titled...

Essentials: Frank Cooke of Wish

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If you’re reading this website and if you’ve ever made a trip to Atlanta, there is a high probability you’ve stopped through Wish Atlanta. Largely responsible for the creative direction and progression of the Southeast boutique over...

Wish: En Noir 2012 Fall/Winter Editorial

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During his earlier tenure working underneath the Black Scale umbrella, En Noir head designer Rob Garcia was able to earn his stripes off the strength of the often caliginous and heavy street influences of the mainstay label. Since putting in work for...

Wish x Reebok “American Fun” Pump Omni Lite

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Paying homage to the the beloved pastime of countless summer barbecues and collegiate house parties across the country, Atlanta’s Wish has teamed up with Reebok for a beer pong-inspired “American Fun” take on the Pump Omni Lite. Dra...

Wish x KAWS 2012 Collaboration T-Shirt

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About a week ago we announced the impending collaboration between celebrated artist, KAWS, and the Atlanta-based purveyor of cutting edge fashions, Wish. Today we present to you the final details and release information. In conjunction with the openi...