True
TRUE 420 Collection
April 20, 2011
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This 4/20, TRUE takes it back to basics. They've brought back their first wooden grinder ever released, with the classic RBL Posse lyrics that no one needs to be reminded of. Also returning is the classic Homegrown T-shirt which pretty much speaks for itself. To top it off,...
True X Black Scale: Native Leagues Project
September 11, 2010
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Mega brings his Black Scale brand to the Native Leagues Project roster for San Francisco streetwear mainstay True. Saluting the rich legacy of the SF Bay area sports teams is the purpose of The Native Leagues Project and for release #7 Black Scale takes it all the way back...
Black Scale x TRUE “Native Leagues Project” New Era 59FIFTY Fitted Cap
September 2, 2010
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Black Scale pull the covers off their upcoming participation with TRUE on the San Francisco institution's ongoing "Native Leagues Project". The past collaborators for the project have included Diamond Supply Co., The Hundreds, Staple Design, Crooks & Castles and Benny Gold....
True x Diamond: Native Leagues Project Vol. 6
July 23, 2010
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The True Native Leagues Project racks up its 6th volume as it enlists Los Angeles-based Diamond to help pay homage to some of San Francisco's most storied professional sports franchises. The San Francisco Giants find themselves central inspiration with a logo re-design by...
TRUE x Jansport “Human Zoo” Right Pack Signature Series
July 9, 2010
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TRUE and Jansport team-up on a new collection of bags and apparel titled the Human Zoo series. Falling under the Right Pack Signature Series umbrella, the collection includes a pack, zip-up hoode, t-shirt and carabiner. The collection releases July 15th exclusively at TRUE,...
True X Staple: Native Leagues Project Vol. 5
July 1, 2010
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For the fifth release of The Native Leagues Project, San Francisco Bay Area trafficker True partners with Jeff Staple's legendary Staple design house. The idea behind The Native Leagues Project is for True to get together with some of their top brands to salute the history...
TRUE x Crooks & Castles: Native Leagues Project Vol. 3
May 21, 2010
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San Francisco Bay Area stronghold True teams up with Crooks & Castles for the third installment of The Native Leagues Project. This release celebrates the annual Bay Bridge Series being played this weekend between the San Francisco Giants & Oakland A's. The design team at...
True “420” Pack
April 20, 2010
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To celebrate the most important day of the year for San Francisco's Haight Ashbury District, True presents this years edition of the 420 pack. The highlights of this years offerings are a new & improved "spice" grinder and a blunt splitter. A selection holiday specific tees...
True x Benny Gold: Native Leagues Project Vol. 2
April 14, 2010
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To celebrate the opening of the Benny Gold Store, San Francisco Bay Area purveyors True have selected Benny Gold to design the second release of The Native Leagues Project. The concept behind The Native Leagues Project is to team up True with some of their top brands to pay...
The Hundreds x True “Native Leagues Project” Part 1
January 14, 2010
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San Francisco based True unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area's sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear's finest to celebrate the regions greatest teams. The...
TRUE “Cali Collection” New Era Caps
December 9, 2009
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This Saturday, December 12th, San Francisco Bay Area purveyors TRUE will be dropping the Cali Collection, an assortment of apparel and New Era caps paying tribute to the Golden State. Pictured below are the Cali 2 and Cali revisited caps, the anchors of the collection. The...
TRUE Sharpie New Era 59Fifty Cap & T-Shirt
August 27, 2009
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Working up their first ever design not directly incorporating their trademark logo, TRUE offer a look into their Sharpie New Era, dubbed after an original hand-style piece done with a Sharpie chisel tip marker. The cap, offered in black/white, features raised front...
True x Nike “Trumara 96” Pack
July 29, 2009
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To celebrate the 13th anniversary of San Francisco streetwear mainstay True, Nike is re-issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara comes packaged with a matching new era &...
Adapt x TRUE “Bird Gang” T-Shirts
June 12, 2009
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Coming off their recent collaboration with Quannum Projects, Bay Area-based label Adapt team with with TRUE on a set of t-shirts. Entitled the "Bird Gang", both labels combine their trademark designs to create a simple graphic interpretation of San Francisco. The tees are...
TRUE “Spice & Herb” Grinder
April 20, 2009
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4/20 may not be a holiday in many parts of the country, but it is in San Francisco. If you know what time it is, you know what time it is. TRUE commemorates this annual (and daily) celebration with a laser engraved "Spice & Herb" grinder. It features the TRUE logo encircled...
