August 27, 2009

TRUE Sharpie New Era 59Fifty Cap & T-Shirt

Working up their first ever design not directly incorporating their trademark logo, TRUE offer a look into their Sharpie New Era, dubbed after an original hand-style piece done with a Sharpie chisel tip marker. The cap, offered in black/white, features raised front embroidery with the TRUE hit on the back. ... more

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July 29, 2009

True x Nike “Trumara 96″ Pack

To celebrate the 13th anniversary of San Francisco streetwear mainstay True, Nike is re-issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara comes packaged with a matching new era & tee all for ... more

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June 12, 2009

Adapt x TRUE “Bird Gang” T-Shirts

Coming off their recent collaboration with Quannum Projects, Bay Area-based label Adapt team with with TRUE on a set of t-shirts. Entitled the "Bird Gang", both labels combine their trademark designs to create a simple graphic interpretation of San Francisco. The tees are featured in black/orange, silver/black, and charcoal/3M colorways, ... more

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April 20, 2009

TRUE “Spice & Herb” Grinder

4/20 may not be a holiday in many parts of the country, but it is in San Francisco. If you know what time it is, you know what time it is. TRUE commemorates this annual (and daily) celebration with a laser engraved "Spice & Herb" grinder. It features the TRUE ... more

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November 12, 2008

TRUE California New Era & Tee Collection

San Francisco Bay Area based True pays homage to their home state with this collection featuring a New Era 59fifty, a zip hood, crew neck, & two tee styles. While the entire collection comes in mens sizes, the zip hood & both tee designs will also be available in womens ... more

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October 2, 2008

REBEL8 x TRUE “When The Lights Go Down” Crew

Selling out of their collabo Skyline New Era in several minutes, the homies at REBEL8 throw it down once again with another project alongside fellow San Francisco institution TRUE. Keeping a similar aesthetic, this crew neck sweatshirt features a tonal embroidered San Francisco script alongside tonal TRUE and diamond 8 ... more

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September 18, 2008

REBEL8 x TRUE New Era Skyline Cap

Two of San Francisco's prominent labels, TRUE and REBEL8, are teaming up to create REBEL8's first New Era cap. Featuring a tonal black upper, the 59Fifty model sports both labels logo's amongst an SF insignia. Never ones to disappoint, the cap's interior is insane with a full satin skyline print ... more

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September 1, 2008

TRUE “Summer in San Francisco” Collection

Of all the essential items to any wardrobe, a polo, crew, lightweight hoody, jacket and New Era cap are a necessity for city life in SF. Seeking out the peoples needs, TRUE will be dropping their new collection titled "Summer in San Francisco" on September 6th 2008 in conjunction with ... more

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November 29, 2007

True 59Fifty New Era Vintage Series: Phillipe Onyx

True will debut their latest collection of caps next month based on a the theme of vintage materials finding their way onto these caps. The first release from the San Francisco originated outfit is this Phillipe Onyx striped pattern, available December 1st at True and True East. more

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October 30, 2007

True New Era 59Fifty “12 Days of Christmas” Fitted Caps

California based store True has created a series of New Era 59Fifty caps under the pretense of "12 Days of Christmas". Seen here are eleven of the custom caps set to debut on Black Friday, November 23rd. For the next few weeks, True will preview two different styles of each ... more

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