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Known best for its distinctive, waxed cotton watch straps, Suigeneric is a New York-based independent label that creates unique versions of seemingly generic objects. New this season is a range of keychains that build on the success of its timepiece accessories with double-coated matte finish hardware and a range of patterned and printed hand-waxed cotton straps. Standouts from the bunch include British camo, marble and botanical motif options, as well as a design inspired by A Tribe Called Quest — all of which are great for adding some character to a run-of-the-mill essential. Look for Suigeneric’s hand-waxed keychains now at the HYPEBEAST Store.