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Baxter of California Past, Present and Future Heritage Video

Baxter of California was founded in 1965 by Baxter Fidley and stands as one of the first ever male grooming labels. When Fidley moved from New York to Los Angeles, he soon realized that protection was needed against the constant beating sun. Starting with a moisturizer, the label went on to create a slew of grooming products with quality formulations and natural ingredients at its core. In this short video directed by Andrew Hines, we learn about the heritage of Baxter of California, in addition to seeing some striking Southern California landscapes and the discerning man throughout the decades. Enjoy the clip above and share your thoughts with us below.

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