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Agenda New York: Aura Gold 2014 Fall/Winter Preview

In what will be its third seasonal offering since transitioning from the Finally Famous brand name, the Big Sean-helmed Aura Gold previewed its 2014 fall/winter collection at Agenda NYC in January. With former Phat Farm designer Kevin Leong serving as its creative director, Aura Gold positions itself as an affordable luxury streetwear brand with obvious nods to the opulence of hip-hop. So as far as its future cold-weather range is concerned, the preferred black color palette of the brand is complemented by rich gold accents, while its selection of luxe sportswear pairs nicely with resilient moto jackets, quality sweatshirts, and a gold chain bearing the signature lion logo.

PhotographerPaul Tamayo/HYPEBEAST
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