The ‘death of print’ has been a statement resurrected and beaten to death repeatedly over the course of the last few years. We can all agree that media has fundamentally changed, but what many “old school” media entities failed to grasp was the context and subsequent modification of how it went about presenting content. The internet is a vastly superior medium when it comes to up-to-the-minute news (sorry newspapers) but it fails in certain visually and text-based storytelling contexts. It’s these factors that print must embrace to stay relevant.
We recently launched our latest print endeavor, The HYPEBEAST Paper at the start of the month. This joins our existing magazine and of course, the medium you’re most familiar with, HYPEBEAST.com. As we diversify our efforts, it may not be immediately clear the reasoning behind so many differentiated platforms. But to break it down more clearly, the context in itself is the most important aspect of a publication — whether online or analog — and to be successful is to play to the respective strengths of the medium. Each particular element possesses a unique identity based on its presentation of information and content.
The Latest Digital Shift
“Every step of the way, we’ve emphasized smaller screen real estate in favor of convenience.”
Strengths and Contexts
“For any content creator, having a 360 degree overview of your medium and what best suits the idea or concept you wish to communicate simply cannot be overlooked.”
As we move forward, we’re certain the best days of print are behind us. There does however lie a strong presence to be had via print and many elements of its consumption are yet to be superseded by any digital approach. The tangible feel of that slightly grainy paper, the smell elicited off the printing press, the slight noise with each turn of the page, these all play to the senses of a creature that has come to love and appreciate having our five senses stimulated. We’ve entered an age where each subsequent generation will not understand what it means to be disconnected and offline. A generation that understands and bridges the world of analog and digital will fall to the wayside. This could be the fundamental shift as new generations overlook the beauty of print and become acclimatized to the consumption of content that previous generations found difficult and cumbersome. Reading that 10,000-word piece on your smartphone may become second nature — or perhaps our continually diminishing levels of patience will never let it happen. We’d go out on a limb to say that modern day print isn’t dead, but simply the way it needs to be applied has changed.