BREAD & BUTTER Tradeshow Summer 2013: CONCEPT ROOM NIPPON – The Real McCoy’s
In a setting like Berlin’s BREAD & BUTTER Tradeshow, you’re bound to find a gem that truly embodies craftsmanship. The Real McCoy’s is one such brand, an aptly named Japanese label that specializes in remaking classic silhouettes inspired by American heritage goods. The pieces are carefully manufactured to the specifications of their vintage counterparts, meaning biker jackets from ’50s era Detroit, military jackets, and other pieces are faithfully executed with premium finished leathers, wools and cotton cord. As with any good piece from the past, The Real McCoy’s work ages with time, lending distinct character to every item with every day worn. Enjoy a video interview with chief production manager Kent Tsujimoto as he walks us through the philosophy behind the brand.