The Line app seems to have taken global communication by storm, connecting a network of thousands together. The app links both PC and mobile users in a streaming conversation and, with a near limitless amount of customization, is a fun and innovative way to connect – for free. SOPH., the Japanese label which now houses SOPHNET., uniform experiment and F.C.R.B., now seeks to enter the conversation by opening a Line messaging account. This development will link the Tokyo brick and mortar location with its global following. A progressive move in quality control, the possibilities for closer brand-consumer relationship seem endless.