HYPEBEAST Road Trips Japan: Almost 100 Years Later Nothing’s Changed at Izuju
Sitting on prime real estate in Kyoto’s Gion district, Izuju Sushi faces the entrance of the Yasaka Shrine. The over 100-year-old institution is recognized for serving the best and most authentic Kyoto-style sushi. Kyoto doesn’t roll like the rest of Japan and has its own unique style of sushi rolls consisting mainly of different cured fishes. With over 100 years of experience, Izuju has been pressing and rolling the best Kyoto-style sushi in the city. Sticking to traditions, Izuju has been using the same original menu, recipes, cooking methods, equipment and even suppliers. Signature dishes include the Sabazushi made of mackerel wrapped around vinegared rice, Hakozushi (box sushi) sushi pressed in the shape of perfectly shaped rectangles, and Sasamaki which is a small packet of sea bream, kinome and sushi rice wrapped in a bamboo leaf. Take a stroll around this neighborhood after your meal and if you’re lucky you’ll spot a geisha or two. Izuju definitely gets the That Food Cray !!! seal of approval!
292 Gionmachi Kitagawa
Higashiyama Ward, Kyoto Prefecture 605-0073
HYPEBEAST Road Trips aims to take you across the world and provide you insights into some of the lesser known cultural institutions relevant to our culture. Follow cultural connector and creative Toon fan, Simon Wainwright, Nicole Fung of That Food Cray !!! and writer Joy Yoon (who authored The Best Things to Do in Los Angeles: 1001 Ideas) as we examine and experience some of the most interesting entities across fashion, food, design and art through our HYPEBEAST Road Trips.We’d like to thank TUMI, Mandarin Oriental Tokyo, Onitsuka Tiger and Aoi Kyoto Stay for their support of this opportunity.