Club Monaco Brings a Bit of New York City to Hong Kong
Club Monaco recently descended upon Hong Kong to host its “Explore the City” urban cycling campaign. The event invited 10 riders including local actor Alex Lam to ride from Causeway Bay to Central, hand-delivering copies of the debut issue of Club Monaco Journal, a publication highlighting the brand’s role in the lives of men and women globally. Further seen within the pages of the Club Monaco Journal are the brand’s history and heritage as well as relevant cultural pillars such as fashion, art, photography, culture and travel. Taking a page out of New York City’s vibrant bike culture (and home to Club Monaco’s base of operations), Club Monaco aimed to pique the interest of the local community and provide an opportunity to experience a cycling lifestyle where practicality meets style .