Junya Mafia 2013 Fall/Winter Video Lookbook
In celebration of its brand identity and the youth subculture it represents, Junya Mafia has released the video lookbook for its 2013 fall/winter collection. Featuring collection highlights such as the logo-graphic pullover and white varsity bomber jacket, the lookbook takes cinematic inspiration from Spike Jonze’s iconic 1995 “Drop” music video for Pharcyde. Directed by LA-based creative KCB LA, the clip streams Kaytradamus’s rework of Jeff Buckley’s “Dream Brother” as the soundtrack. If you like what you see, head over to the HYPEBEAST Store for a selection of goods from Junya Mafia’s 2013 fall/winter collection.