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Hasselblad plans to release a mirrorless interchangeable lens camera appropriately titled the “The Hasselblad Lunar.” Utilizing many core elements from Sony – including the same 24.3MP CMOS sensor, OLED True Finder EVF, and the TriNavi navigation system – the camera also boasts as an extremely wide ISO range (100-1600). Aesthetically, the Lunar Dawn will be a mixture of wood, leather and precious metals. Dr. Larry Hansen, Hasselblad Chairman and CEO said, “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras. The company mission is to develop exceptional products at the very top end of the market segments in which we operate.” With that being said, the Lunar Dawn will still retail for a hefty $6,500 USD.
Source: Digital Photography Review