Share this article with friends Share

jeffstaple Discusses Design Inspiration for USA Basketball x Jeep Collection

Ahead of the start of the 2012 Summer Olympic Games in London, Jeep has tapped jeffstaple to head the design of the manufacturer’s collaboration with USA Basketball. In this short video, the iconic designer talks about the inspiration behind the collaboration and shows off some early prototypes of the collection’s “Believe” logo before showcasing the final collage-inspired design. The unique “do-it-yourself” take on the Stars and Stripes ultimately encompasses jeffstaple’s streetwear roots while paying homage to the American pride of both Jeep and USA Basketball.

Read Full Article

What to Read Next

Moss "Moztec" Varsity Jacket
How To Dress Well - Cold Nites
Dazed Digital: 2 Chainz, Pusha T and Big Sean
Incase 2012 Summer Andy Warhol Collection
The-Dream featuring Pusha T - Dope B*tch
Hot Chip - Look At Where We Are
Load More