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Nudie Jeans 2012 “Woad/Guado” Dyed Collection
Back in March we previewed early manufacturing images for Nudie Jeans’ upcoming “Woad/Guado” collection and today we present the final retailing products. As mentioned, the experienced denim enthusiasts at Nudie wanted to create a range using blue dye from the Woad plant cultivated in Marche, Italy. Once the indigo of choice for many medieval Europeans then later outlawed to prevent competition with the economical Indian indigo, the blue dyestuff used in these beautifully discolored garments is painstakingly extracted from the plant, taking 1,000 kilograms of leaves to make just 1 kilogram of dyestuff. The labor-intensive process made entirely in Italy yielded a wonderfully curated collection with each product limited to 700, all individually numbered. Consisting of a chambray handkerchief, T-shirt, henley, three-button chambray shirt, an unlined denim jacket, khakis, and a pair of Grim Trim jeans, the “Woad/Guado” Dyed Collection is currently available at the Nudie Jeans House in Los Angeles, the Atrium store in New York City’s East Village, as well as the Swedish denim purveyor’s webstore.