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Diesel Launches First-Ever Watch Collaboration and “Time 2 Ride” Video Series with Mister Cartoon

Mister Cartoon and Diesel are certainly no strangers to one another. The duo has worked together fairly recently on the extensive Only The Brave initiative video, shot by Estevan Oriol. Today brings the news that Mister Cartoon and Diesel have aligned once again for a limited edition watch collection – a project which is Diesel’s first-ever collaborative timepiece venture.

The special project sees Cartoon curating two unique timepieces, the DCMC0001 and DZMC0002 – each watch customized and designed by Cartoon himself. The designs feature a range of applications from Cartoon’s iconic portfolio, including his iconic clown face, typographic roman numerals and a reinterpretation of Diesel’s famous Mohican icon.

In addition to the collaborative project, Cartoon also recently spent three weeks in Thailand tattooing some of the country’s most influential people and tastemakers. Cartoon and Diesel invited Estevan Oriol to document the trip in a four-part series the trio have titled “Time 2 Ride.” Catch the first installment by hitting play on the video below, and stay tuned as further imagery of the timepieces are soon to come.

The Diesel x Mister Cartoon limited edition collection will be available worldwide October 10, 2012 in Diesel stores, select department stores, specialty retailers and online at

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