Coca-Cola Zero x UNDERCOVER Music Collection
Having been a lifelong fan of Joy Division and Patti Smith, as well as a member of a youth band, UNDERCOVER’s Jun Takahashi has always attributed music as a major source of inspiration and key influence in the aesthetic of his UNDERCOVER label. Taking that to the next level, the Japanese designer announces a new development alongside Coca-Cola Zero, together producing a collection of merchandise based around the universal theme of music. Officially dubbed “Zero Makes Noise”, the campaign will be featured on a new Coca-Cola Zero can, as well as a four piece collection, including Undercover × Coca-Cola Zero jeans, a graphic t-shirt, iPhone 3GS/4 phone case and tote bag. The project itself will be curated by SILLY THING, marking the first ever non-fashion collaboration for the UNDERCOVER brand. Further details on how to obtain these items are available through Cokezero.hk, with the promotional period running from September 18th through October 2010.