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The DENHAM label was launched for Spring 2009 and represents Jason Denham’s most fully realized personal vision and demonstrates his modest but sincere resolve to resist compromise. DENHAM focuses on a signature range of premium jeans and fits, complimented by a collection of tops and accessories. Available in the DENHAM store on the 9 Streets, Amsterdam, as well as key retailers within Holland, Belgium, Germany, Italy and UK.
This season, the collection is inspired by the uncompromising practical utility of the journeyman dockworker. Working out of Rotterdam harbor, the V.O.C and hailing from cities with historic shipping ports as the UK and the US [illustrated by timeless images of Marlon Brando’s Terry Mallow, the unique pragmatic approach to layering unique mixes of texture launched the concept this Winter.
This seasonal inspiration combined with archives from the Denham Garment Library and energized by the label’s unique design approach resulted in a restrained mix of colour – a colourcard that could be described as “black-and-bruised” – contrasted with the stacking of a wide variety of textures. The result is the tonal blending of diverse textures within single garments with garment-dye helping to sooth the visual effect.
The biting cold of the dockyards also inspired new layering concepts including modular garment systems, 2-in-1 designs as well as the creation of archetypal outerlayer models disguised in midlayer fabrications.
Joining signature Denham details like the deployment of boxed buttonholes in nontraditional positions, the unique Cable Connection, Dart-Point Compression and Leather Saddle reinforcements, Denham introduces new convention-challenging inventions like fully removable/rotatable zipper units and new reverse-riveted tape-through buttons.
As always the team’s commitment is to quality first-and-foremost. Pima cotton upgrades both Japanese denim and the t-shirt jersey fabrications, British Millerain supplies the trenchcoat fabric, nylon webbings are the same high-grade as found on automotive seatbelts, Talon supplies zippers and Primaloft supplies insulation and genuine Dutch marine surplus supplies recut poncho and heavy wool blanket qualities.