How does a Swiss born, Belgian trained, graphic designer end up doing t-shirts for Spike Lee, collaborating with Bushwick graffiti vandals, and earning a Phd in vintage American sports uniforms? Kimou Meyer, aka Grotesk, arrived in New York at precisely the moment when the new downtown art scene spilled over into stores, products and brands. Over ten years, Kimou worked with or for almost all the key players in that ever-changing game, drawing on his classical training and fresh eyes on the city to develop an iconic graphic language and style. The story of his remarkable decade-long visual journey is told in these pages. The book is available at Upper Playground retail locations and online at the Upper Playground online store.