SELF Clothing 2010 Spring/Summer Collection Video

Continuing to earn itself its cult status through its underground following of artists & bands, SELF have produced this stock motion video to promote its Spring/Summer collection for this year. Influence is drawn from music, art, history and youth culture with Direction from Joost Vandebrug, the collection is styled by Way Perry. To complement the wide ranging collection, the music in this clip is energetic and appropriately highlights SELF’s playful approach.

Source: COÛTE QUE COÛTE