This Spring/Summer 2010, the “Last Gang in Town” collection highlights the introduction of GPPR, a new men’s line brought to you by the same creative minds behind renowned contemporary fashion brand Hellz. The strong and progressive graphics have been thoughtfully crafted to reflect the ideology of design for the people by the people. “The Gentleman, The Philosopher, The Pervert, and the Rebel” represent the four men who are the backbone of society and are the personification of the broad and eclectic assortment of influences for the brand.
GPPR’s unique graphic language is revealed in this Spring/Summer collection through strong imagery and sharp wit. Bold and minimal color graphics get their point across while maintaining an eccentric point of view. The collection aims to establish GPPR as a men’s brand for the more mature and aware consumer and displays that it is, indeed, the “Last Gang In Town.”