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Opening Ceremony takes on a behind-the-scenes look into the creation of the brand’s co-lab lookbook with Pendleton, for Fall/Winter 2010. Aside from some apparel and footwear peeks, we gain a better understanding of the extensive process in making a photoshoot come together. Images of the day, as well as further insight from Opening Ceremony, can be seen below.
We always look forward to the biyearly Pendleton meets Opening Ceremony lookbook shoot, which inevitably means a trip to the great outdoors to commemorate our partnership with the best American outdoor clothing company in the game. This season, we got all Fresh Air Fund upstate at bro/sis model combo Rachel and Kaelin Ballinger’s house in Chappaqua. With the diverse range of lush scenery found at the Ballinger compound, and the expertise of friend and photog Kathy Lo, (not to mention the delicious lunch fare and unbelievable hospitality of the lovely power couple, Lois and Lonny B.), this lookbook practically shot itself! Check out some behind the scenes shots before the big reveal of the Pendleton meets Opening Ceremony Fall/Winter lookbook in the coming days.