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55DSL – led by Creative Director Andrea Rosso – recruited Italian artist Turbokrapfen and Italian DJ-duo The Bloody Beetroots to christen the opening last Friday, July 24, 2009. The FIFTY FIVE DSL TemporART STORE – specially decorated by Turbokrapfen in his graphic, illustrative style – will be open for 2 months only, until end-September 2009. It will showcase the latest 55DSL Autumn/Winter 2009 men’s and women’s fashion and accessories collections. A special limited-edition “55DSL x The Bloody Beetroots x Turbokrapfen” nylon windbreaker (HK$1,500) and Hong Kong-only released T-shirt (HK$300) is also available (while stocks last).
To launch the FIFTY FIVE DSL TemporART STORE in Hong Kong with a huge bang, lively electro-punk-rock specialists The Bloody Beetroots hosted a DJ set/club party at Volar on the evening of July 24.
55DSL TemporART Store
Shop 3A, 2-4 Kingston Street,
Causeway Bay, Hong Kong