honeyee Feature: Carhartt – A New Beginning

Maintaining a very different brand image between North America and the rest of the world, Carhartt is seen as a more fashion forward choice rather than its rugged interpretations of the past. This marks an obvious departure from its roots as a workwear label. The American brand is slated to open its latest Japanese presence in Tokyo’s well-known Harajuku shopping area with a preview of what’s in store seen here. The store opens on Wednesday, April 29th.