The New Face of Louis Vuitton: Mikhail Gorbachev
In an uncanny move, Louis Vuitton has chosen former USSR president Mikhail Gorbachev as one of its latest spokesperson. Heralded as one of the Top 100 people of the 20th century by Time Magazine, the inclusion of Gorbachev as a marketing force is an interesting move to highlight LV’s roots as a luxury luggage maker. Gorbachev joins the likes of Pharrell Williams and Jennifer Lopez as celebrity figure heads who have featured for LV. For a little random trivia, Gorbachev’s cameo appearance in an episode of The Simpsons awhile back is a testament to his role as a pop icon.
In an uncanny move, Louis Vuitton has chosen former USSR president Mikhail Gorbachev as one of its latest spokesperson. Heralded as one of the Top 100 people of the 20th century by Time Magazine, the inclusion of Gorbachev as a marketing force is an interesting move to highlight LV’s roots as a luxury luggage maker. Gorbachev joins the likes of Pharrell Williams and Jennifer Lopez as celebrity figure heads who have featured for LV. For a little random trivia, Gorbachev’s cameo appearance in an episode of The Simpsons awhile back is a testament to his role as a pop icon.
