註冊 Hype 帳戶，可享受 Hype 品牌旗下獨有功能和福利。

某些地區語言可能是自動翻譯內容，準確性可能有所誤差。

下載 HYPE App

掌握最新潮流脈搏，絕不錯過任何重要時刻與焦點。

了解更多
QR Code

掃描上方 QR Code 立即下載 HYPE App，或在應用程式商店中查看。

App StoreGoogle Play
Galaxy Store

熱門趨勢

  • Seiko
  • King Seiko
  • King Seiko Vanac
  • heineken
  • ØZI
  • Heineken House
  • House of Errors
  • hbo
HypebeastHypebaeHypemapsHBX

Spotify Wrapped 帶動月活躍用戶飆破 7.51 億，再創歷史新高

2025 年第 4 季，Spotify 靠史上最強 Wrapped、全新 AI 工具加升級免費版，引爆聽眾大幅湧入，推動用戶與收入齊創新高。

Spotify app interface highlighting Wrapped campaign and record 751 million monthly active users in Q4 2025
Dilara Irem Sancar/Anadolu/Getty Images
Entertainment 娛樂
425 0 評論
Save

重點摘要

  • Spotify 在 2025 年第 4 季錄得創紀錄的 7.51 億月活躍用戶，單季新增 3,800 萬名聽眾
  • Premium 訂閱用戶增至 2.9 億人，帶動單季營收達約 45 億歐元，毛利率亦刷新高至 33.1%
  • 此番強勁增長主要受史上最大規模的 Spotify Wrapped 活動、全新 AI 功能以及升級版免費服務帶動，財報公布後股價應聲大漲

Spotify 最新一季成績單，更像是一場向外界展現實力的宣示，再度證明「串流規模時代遠未見頂」。這家瑞典巨頭遠超自身指引，迎來史上最大一波新聽眾潮，月活躍用戶突破 7.51 億，同時 Wrapped 再次把年終聆聽習慣變成全球社交媒體盛事。與此同時，Premium 訂閱用戶在超過 150 個市場歷經連番漲價後仍升至 2.9 億，反映用戶依然願意為自己在 App 內累積起來的生態系統持續付費。

在新任聯席 CEO Gustav Söderström 與 Alex Norström 帶領下，Spotify 進一步鞏固其作為全方位音訊與媒體科技平台的定位。第 4 季營收約為 45 億歐元，營業收入躍升至約 7.01 億歐元，毛利率則憑藉更精準的授權策略、更嚴謹的 podcast 成本控管與更高廣告轉化率，創下 33.1% 新高。Wrapped 吸引超過 3 億名深度參與用戶，帶來逾 6.3 億次社交分享；同時，AI 驅動的互動 DJ、提示式歌單以及升級免費方案等工具，持續推高音樂、podcast 與有聲書的整體黏性。展望 2026 年，公司將下一章定調為「提升野心之年」，目標把月活躍用戶推高至 7.59 億、訂閱用戶增至 2.93 億，並進一步挺進影片、圖書與以創作者為核心的 AI 體驗領域。

閱讀全文
0 評論

繼續閱讀

Spotify 推出 Taste Profile：Premium 用戶終於可以自行改歌單推薦
Tech & Gadgets 科技與電子產品

Spotify 推出 Taste Profile：Premium 用戶終於可以自行改歌單推薦

Premium 訂閱用戶多了一個對話式控制台，可以即時修正「走樣」的收聽數據，現場微調音樂與播放清單推薦。
編輯 : /
585   0 評論
Save
Gorillaz 宣布 2026 北美《The Mountain Tour》巡迴
Entertainment 娛樂

Gorillaz 宣布 2026 北美《The Mountain Tour》巡迴

這支虛擬樂隊將於秋季展開橫跨北美、共 22 場的大型場館巡演，部分場次由 Deltron 3030 和 Little Simz 擔任特別嘉賓。
編輯 : /
6.7K   0 評論
Save
Entertainment 娛樂

Radiohead 宣布自 2027 年起展開「一年 20 場」環球巡演計劃

Ed O’Brien 揭示「輪流巡航各大洲」新方針，每年嚴格限額 20 場演出，確保樂隊現場火力與演出壽命。
3 資料來源
3 資料來源/
6.7K   0 評論
Save
Entertainment 娛樂

Netflix 真人劇《Assassin’s Creed》開鏡　古羅馬帝國場景曝光

真人版劇集以西元64年古羅馬為舞台，打造全新原創故事線，Netflix 集結豪華卡司，目標於 2027 年上架。
5 資料來源
5 資料來源/
1.8K   0 評論
Save
JJJJound 預告 New Balance 475「Black/White」全新聯乘配色
Footwear 球鞋

JJJJound 預告 New Balance 475「Black/White」全新聯乘配色

來自 Montréal 的設計工作室將其極簡美學注入這雙復古跑鞋，打造高對比黑白新風格。
編輯 : /
4.9K   1 評論
Save
Kith 攜手 Vince Carter、Tracy McGrady 與 Latrell Sprewell 推出 NBA All-Star 2026 企劃
Fashion 時裝

Kith 攜手 Vince Carter、Tracy McGrady 與 Latrell Sprewell 推出 NBA All-Star 2026 企劃

系列向 2001 年 All-Star Game 25 週年致敬，推出 AVIREX 夾克與 ‘47 聯名頭飾單品。
編輯 : /
3.1K   0 評論
Save
Union LA 攜手 fragment design 與 Jordan Brand｜本週必搶球鞋重磅登場
Footwear 球鞋

Union LA 攜手 fragment design 與 Jordan Brand｜本週必搶球鞋重磅登場

備受期待的兩款 Air Jordan 1 配色終於亮相，聯同 Willy Chavarria x adidas、兩雙全新 Air Jordan 6、LEGO x Crocs 等多款話題鞋履，一次過上架。
編輯 : /
5.1K   0 評論
Save
當巡迴賽職業球手終於可以「無劇本」穿搭
Fashion 時裝 Sports 體育

當巡迴賽職業球手終於可以「無劇本」穿搭

Tommy Fleetwood 在離開 Nike 後的全新衣著風格，徹底揭示了贊助商如何主宰巡迴賽場上的造型與品味。
編輯 : /
6.4K   0 評論
Save
Bonhams 紐約全新美國總部正式亮相
Art 藝文

Bonhams 紐約全新美國總部正式亮相

這間擁有數百年歷史的拍賣行，於紐約開啟 42,000 平方呎全新篇章。
編輯 : /
1.5K   0 評論
Save
Baby Keem 正式宣佈推出全新專輯《CA$INO》
Music 音樂

Baby Keem 正式宣佈推出全新專輯《CA$INO》

在這張專輯於二月正式面世前，Baby Keem 已率先透過全新《Booman》紀錄短片，公開更多關於這張備受期待 LP 的細節。
編輯 : /
3.7K   0 評論
Save
Casa de Los Leones：當代墨西哥工藝全新策展平台正式登場
Art 藝文

Casa de Los Leones：當代墨西哥工藝全新策展平台正式登場

Polanco 一座歷史豪宅由 Clase Azul México 重新打造，搖身一變成為凝聚當代墨西哥藝術與物質文化的全新文化據點。
編輯 : /
2.1K   0 評論
Save
首爾品牌 Khakis 公開 2026 春夏系列造型型錄
Fashion 時裝

首爾品牌 Khakis 公開 2026 春夏系列造型型錄

南韓零售起家的品牌 Khakis，以帶有歲月痕跡的 90 年代風格單品，呈現服裝與個人之間的親密連結。
編輯 : /
2.2K   0 評論
Save
《One Piece》頭 155 話現已於 Shonen Jump App 免費公開
Entertainment 娛樂

《One Piece》頭 155 話現已於 Shonen Jump App 免費公開

由美國到澳洲，全球讀者都可以免費追看草帽一伙最初啟航的故事。
編輯 : /
1.3K   0 評論
Save
Amazon Music 攜手 Drake 推出「$ome $exy $ongs 4 U」情人節限定周邊
Fashion 時裝

Amazon Music 攜手 Drake 推出「$ome $exy $ongs 4 U」情人節限定周邊

Drake’s Warehouse 數位店面搖身一變浪漫玫瑰花雨舞台，獻上情人節限定珍藏單品
編輯 : /
6.0K   0 評論
Save
宣佈推出 George Condo x Hypebeast 限量聯乘 Capsule 系列
Fashion 時裝

宣佈推出 George Condo x Hypebeast 限量聯乘 Capsule 系列

全新特別限定 drop，把 Condo 極具辨識度的視覺語言化成可穿戴設計，讓一眾粉絲可以入手藝術家作品，四款限量單品現已於 HBX 及 The Broad Museum 發售。
編輯 : /
4.6K   0 評論
Save
More ▾
 

資料來源

Bloomberg Business

Spotify Sets User Growth Record Thanks to 'Wrapped' Promotion

Spotify added 38 million users in Q4 2025, reaching 751 million MAUs and beating forecasts. Wrapped and an enhanced free tier drove the surge. Operating income hit €701 million, gross margin rose to 33.1%, while ad revenue slipped 4%. Guidance calls for 759 million MAUs next quarter.

Billboard

Spotify Revenue Tops $5 Billion on 10% Jump in Subscribers

Spotify’s Q4 2025 revenue rose 13% on a constant-currency basis to €4.5 billion, driven by a 10% jump in premium subscribers to 290 million and record MAUs above 750 million. Gross margin expanded to 33.1% and operating income reached €701 million.

The Hollywood Reporter

Spotify Adds Record 38 Million Monthly Active Users

Spotify’s Q4 2025 delivered record MAU net adds of 38 million, bringing total MAUs to 751 million and premium subs to 290 million. Revenue hit €4.5 billion and operating income €701 million. Co-CEO Alex Norström labeled 2026 the “Year of Raising Ambition.”

Daily Mail Online

Spotify Adds 38 million more users with help from Wrapped promotion

Spotify’s Q4 2025 saw a record 38 million MAU additions, lifting total users to 751 million and premium subscribers to 290 million. Revenue rose 7% to €4.53 billion, helped by strong engagement in its biggest-ever Spotify Wrapped campaign with over 300 million engaged users.

TheWrap

Spotify Hits 290 Million Premium Subscribers in Q4

Spotify’s Q4 2025 results showed 290 million premium subscribers, 751 million MAUs and 476 million ad-supported users. Revenue reached €4.53 billion, operating income €701 million and EPS €4.43, all beating expectations as shares jumped in pre-market trading.

NDTV Profit

Spotify Sets User Growth Record Thanks to 'Wrapped' Promotion

Spotify signed up 38 million users in Q4 2025, reaching 751 million MAUs. Wrapped and a new enhanced free tier powered the gains. Operating income was €701 million, gross margin 33.1%, and Q1 guidance calls for flat €4.5 billion revenue but higher users.

BBC

Wrapped helps Spotify add users despite artists criticism over fees

Spotify’s Q4 2025 paid subscribers rose by 9 million to 290 million and total users topped 750 million. Wrapped engaged over 300 million users with more than 630 million social shares. Net profit jumped to €1.17 billion amid ongoing criticism over artist royalties.

CNBC Africa

Spotify Pops 10% on Strong User Growth, Earnings Beat

Spotify shares jumped after Q4 2025 results showed 751 million MAUs, 290 million paid subscribers and its most successful Wrapped yet with over 300 million interactions. The company rolled out audiobooks in new markets, music videos for premium users and more AI tools.

Hindustan Times

Spotify Keeps Adding Subscribers as Features Expand

Spotify’s Q4 2025 MAUs climbed to 751 million, up 11%, and premium subscribers to 290 million, up 10%. Net income surged to €1.17 billion. The company expanded audiobooks, raised U.S. premium to $12.99 and guided to €4.5 billion revenue next quarter.

Thurrott.com

Spotify Hits Over 750 Million Users

Spotify now has 751 million total users and 290 million premium subscribers, with Q4 2025 operating income at €701 million on €4.5 billion revenue. Wrapped drove record engagement with more than 300 million users and 630 million social shares.

Channels Television

Spotify Says Active Users Up 11% In Fourth Quarter To 751mn

Spotify’s Q4 2025 MAUs climbed to 751 million after a record 38 million additions, while premium subscribers rose to 290 million. Revenue hit €4.5 billion and net profit €1.2 billion. Founder Daniel Ek moved from CEO to executive chairman as co-CEOs took over.

Business Times

Spotify sets user growth record thanks to Wrapped promotion

Spotify’s Q4 2025 user base surged by 38 million to 751 million MAUs, beating expectations, largely due to its Wrapped campaign and an enhanced free tier. Operating income reached €701 million, gross margin 33.1%, while ad revenue declined and price hikes continued.

IVCPOST

Spotify Records an Increase of 38 Million in Monthly Subscribers

Spotify’s Q4 2025 earnings showed 751 million monthly active users, an 11% year-on-year rise with 38 million new MAUs, and 290 million premium subscribers, up 10%. Revenue climbed 13% to about $5.3 billion, helped by its biggest-ever Wrapped and new discovery tools.

Finimize

Spotify Posted Record User Growth And Beat Profit Forecasts

Spotify’s Q4 2025 delivered record MAU additions of 38 million to 751 million, 10% premium growth to 290 million and EPS of €4.43. Revenue reached €4.53 billion, while the company signaled further price hikes and efficiency gains to drive margins.

Digital Music News

Spotify Q4 '25 Earnings Report Reveals Subs, Net Income Growth

Spotify’s Q4 2025 earnings showed 751 million MAUs, 290 million Premium subscribers and 476 million ad-supported users. Revenue rose to €4.53 billion, operating income to over €700 million and gross margin to 33.1%, with guidance for 759 million MAUs next quarter.

Free Malaysia Today

Spotify Says Active Users Up 11% in Q4 to 751 million

Spotify’s Q4 2025 MAUs rose 11% to 751 million, with a record 38 million net additions and 9 million new premium subscribers, taking paid users to 290 million. Revenue reached €4.5 billion and net profit jumped to €1.2 billion as Daniel Ek shifted to executive chairman.